Tell Your Story, The Power of PR in New Media
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The document discusses effective storytelling in public relations, emphasizing the importance of identifying the story and its narrator. It provides tips for generating story ideas, building media relationships, and utilizing social media channels for promotion. The author advocates for personal storytelling and engagement with local journalists to foster connections and enhance visibility.
Tell Your Story, The Power of PR in New Media
- 1. HOW TO TELL YOUR STORY โ LOUD & CLEAR JacquelineWolven.com @jackiewolven JacquelineWolven.com
- 2. WHAT STORY IS BEING TOLD AND WHOโS TELLING IT? Someone is Telling Your Story โ Find Out Who & What @jackiewolven JacquelineWolven.com
- 3. Google Alerts @jackiewolven JacquelineWolven.com
- 6. WHATโS A STORY? Good Things In Your Organization & Business @jackiewolven JacquelineWolven.com
- 7. Story Ideas โขOpenings โขAnniversaries โขTrees, Flowers & Baskets! Oh My! โขPositive City Work โขPartnerships @jackiewolven JacquelineWolven.com
- 8. PR Tips & Ideas โข Highlight a Entrepreneur โข Events โ โข Upcoming, Right Before, Right After, Post Event Impact โข Meeting Agendas โข Volunteer Spotlight โข The Good News Story โข Highlighting a National Trend to a Local Initiative โข People โ Human Interest Stories that Tug at Heart Strings โข New Employees โข Expansions โข New Product Lines โข Milestones @jackiewolven JacquelineWolven.com
- 9. PR Tips & Ideas โข Focus On One Or Two Outlets And Follow On Social Media โข Use Permission Based PR โ donโt just blast, build relationships with the media months in advance โข Use LinkedIn Inmails โข Use Snail Mail โ this is especially good with product โข Monitor Reporters Using A Private Twitter List โ even your local news is on Twitter โข Be A Thought Leader By Sharing Helpful Industry Data โข Do Something Philanthropic and/or Green @jackiewolven JacquelineWolven.com
- 11. TIS THE SEASON Every season has a story @jackiewolven JacquelineWolven.com
- 12. Seasonal Tie-Ins โข Christmas, St. Patrickโs Day, Easter, Fourth of July, Halloween, etc. โข Think the Business Section not just calendar of events! @jackiewolven JacquelineWolven.com
- 13. THINK PEOPLE Your People Are Just As Interesting as Beyonce @jackiewolven JacquelineWolven.com
- 14. People Love Stories About People โข Great stories always begin with people. Business milestones (anniversaries, birthdays, etc.) are inherently boring and wonโt get any coverage. โข Put people in there and BOOM โ everything changes. @jackiewolven JacquelineWolven.com
- 15. THINK PHOTOS People LOVE a Photo in the Paper @jackiewolven JacquelineWolven.com
- 17. CREATE YOUR OWN CHANNEL Social = News @jackiewolven JacquelineWolven.com
- 19. Social News Media โข Create a YouTube Channel โข Follow reporters on Twitter โข Bonus โ Create a List on Twitter of all your Local News Folks โข HARO โ Help A Reporter Our โข Become a Source for Stories โข Instagram โข Show your story โข Facebook โข Publish your Press Releases โข Email List โข Constant Contact @jackiewolven JacquelineWolven.com
- 20. Write it. Send it to the Media. Then, blast it to your list! @jackiewolven JacquelineWolven.com
- 21. WRITE IT Short Staffed May Mean Extra Coverage @jackiewolven JacquelineWolven.com
- 22. Editorials, Op-Eds, Weekly Columns โข Look for opportunities to appear in print or online media in news sections or columns that are hard for journalists to fill. Some examples: โข Business/Entrepreneur Advice Column โข Whatโs New Downtown โข Local Favoriteโs Column โข Business Highlights โข Nonprofit Spotlight @jackiewolven JacquelineWolven.com
- 23. 52 WEEKS = 52 STORIES Plan it Out @jackiewolven JacquelineWolven.com
- 24. Work Plan = PR Plan @jackiewolven JacquelineWolven.com
- 25. MEDIA RELATIONSHIPS It is always just about relationships @jackiewolven JacquelineWolven.com
- 27. Gift Baskets, Lunch & B-Roll โข Get to know local journalists who cover your industry โข Invite them to lunch โข Offer them a background briefing on your district and organization with no strings attached โข Look them up on the publicationโs website โ youโll find phone numbers and e-mail addresses. Search company names or keywords to find out who might cover your industry @jackiewolven JacquelineWolven.com
- 28. JACQUELINE WOLVEN Jacquelinewolven.com jacquelinewolven@gmail.com @jackiewolven โ Facebook, Twitter & Pinterest @jackiewolven JacquelineWolven.com