SlideShare a Scribd company logo
#HackandFly
2
Hackathon THEMES
3
PRIZE POOL
4
PRIZE POOL
5 Parrot Bebop Drones
5
AGENDA
19:35 - Introduction Amsterdam Airport Schiphol
19:45 - Explanation of Themes
20:10 - Data presentation
20:20 - Partners & Technology
20:30 - Idea Roulette
21:00 - Food & drinks, speed coaching and networking
6
Introduction Schiphol
Miguel van Bodegom
Information & Communication Technology (ICT)
Projectmanager
WELCOME
1st ever AIRPORT HACKATHON
Airport =
1. Airstrips 2. Bricks
3. Commercial Services
Schiphol Aéroports de Paris
• Ambition: Europe’s Prefered Airport
• Context: Digital Airport Program to accelerate
innovation
• Goal: HAVE FUN! and create value for
passengers through an energetic mix of
professionalism, enthusiasm and creativeness
WHY
HOW
• We believe in open innovation
• We believe in the power of a hackathon as a driver for
innovation
• This hackathon contributes to the passenger experience
which is an important strategic goal of airports
• We hope to find new solutions for passengers while making
smart use of cutting-edge technologies and open data
WHAT
• Hack&Fly → 1st ever airport hackathon
• Simultaneous in Paris and Amsterdam
• 6 years of co-operation between Aéroports de Paris and
Schiphol for combined power on ideas and expertise
• Melting pot of airport experts, designers, technology
suppliers, developers, marketers, data partners, innovators
and other stakeholders
FOCUS
FOR
SUCCESS
FOCUS
PASSENGER JOURNEY
ON
14
Passenger Journey
Business area: Passenger services
Speaker: Idse Banga
Imagine…
Together
Going on holidays
You are a passenger
Passengers often experience a high level of stress nowadays during their journey
..and this is your journey
…what if
… it’s perfectly clear how to get there
To the airport
… it’s perfectly clear where to go
On the airport
… and your personal information needs are 100% fulfilled
On the airport
Continuous confirmation through all channels
• Personal waiting time
… your personal information needs are 100% fulfilled
For example
• Reward for going through
security off peak….
• Push notifications even when
my smartphone is asleep …
… your personal information needs are 100% fulfilled
For example
• And you never get lost….
• ….neither does your child
… your personal information needs are 100% fulfilled
For example
LOREM IPSUM
Every passenger on time and satisfied on board
‘Can you help your fellow passengers?’
26
THEME: Transportation
Challenge: How to ease transportation from home to the airport, find your way at
the airport terminal and back again at the destination?
Business area: Parking
Speaker: Franc Vink
Template Hack&Fly Amsterdam
Revenues: EUR 70 mln
Online sales via schiphol.nl: EUR 25 mln (440.000 transactions)
Capacity (excl staff): 20.000 parking spaces @ Schiphol
Number of parkings: > 3,4 million
Template Hack&Fly Amsterdam
Transportation
• Create a forecast of the number of cars which will arrive at the parking locations of Schiphol, on a daily basis.
Which factors play a role in whether it will be busy or not, and how busy it will be.
Waiting / Queuing / Dwelling
• How can Schiphol eliminate the dissatisfier of the difficulties to find your car at Schiphol Long Term Parking P3,
after returning from a trip/holiday ?
• How can we provide passengers who arrive by car at Schiphol with (actual) process info how long it will take from
parking their car to the departure location of their flight (at the gate ?
• Provide real-time bus positioning and arrival/departure times for the shuttle bus Long Term Parking P3 to/from
the Terminal.
Template Hack&Fly Amsterdam
32
THEME: Waiting/Queuing
Challenge: How to avoid queuing or turning the wait into entertainment for the
passenger or profit for the airport?
Business area: Retail Speaker: Britta Sluis
Business area: Baggage Speaker: René Korevaar
Business Area: Parking Speaker: Franc Vink
Business area: Schiphol Media Speaker: Gary Mey
Connecting brands to the world
Schiphol Media
Schiphol Plaza Check-in Lounges PiersDuty Free
DepartureAdvertising possibilities
ArrivalReclaim Arrival JD SquarePlaza
Media possibilities
Piers
Problem & Challenge
Problem:
No specific reach per advertising object
Challenge:
How can airports use digital media systems and data
to determine the actual specific reach per month of
every single media object?
Template Hack&Fly Amsterdam
Lounge 1
Facts & Figures
SchipholMap
Template Hack&Fly Amsterdam
Example: Lounge 1 Area
Input & resources available
• Pax information on general level Area
– Schiphol Statistics & Research)
• Object locations
– on map
– GPS?
• …
• Passenger movements?
– Check-in info, Gateplanning info,
– security camera’s?
– tracking mobile?
• …
Problem & Challenge
Problem:
No specific reach per advertising object
Challenge:
How can airports use digital media systems and data
to determine the actual specific reach per month of
every single media object?
43
THEME: Waiting/Queuing
Challenge: How to avoid queuing or turning the wait into entertainment for the
passenger or profit for the airport?
Business area: Retail Speaker: Britta Sluis
Business area: Baggage Speaker: René Korevaar
Business Area: Parking Speaker: Franc Vink
Business area: Schiphol Media Speaker: Gary Mey
44
THEME: Social
Challenge: How to stimulate passengers to engage with each other?
How to help passengers facilitate their community while at the airport?
Business area: Aviation Marketing
Speaker: Ebeline Dijkhuis
45
THEME: Premium
Challenge: How to improve the airport experience of premium passengers or
create new services for them?
Business area: Premium
Business area: Airside operations
46
THEME: Smart airport
Challenge: How to personalize the passenger journey by enhancing the airport
with IoT, sensors, geolocalization services or real-time information?
Business area: Airport Operations
Speaker: Pieter van Riemsdijk
Airport operations: the beating heart of Schiphol
How can we make better use of the
capacity of assets and resources at the
airport?
How can we predict the arrival time of
our passengers?
How can we get all passengers safe, with their baggage on time and satisfied on board of their
plane?
Where is Mr. Jansen? Should the aircraft
wait a few more minutes?
How can we influence timing of passengers
through the airport processes?
How can we efficiently interact and identify
passengers who need help during their airport
journey?
48
DATA
Schiphol API
Arie van der Veek
We are and remain Europe’s Preferred Airport with open data and
leading technology for a seamless Passenger Journey and efficient use
of the assets on the airport
We are entering the
API Economy!
Template Hack&Fly Amsterdam
The Schiphol API Portal
To Obtain an
API Key
To explore
documentation
and examples
Airports de Paris API Portal
53
RESOURCES
54
RESOURCES
Kevin O'Sullivan
SITA developer.aero APIs
56
RESOURCES
API Smart Mapping
Marco Wagemakers
APIs
location services
data management
spatial analyses
developers.arcgis.com
Build location apps for mobile, web and desktop with developers api’s
your data
schiphol maps
open data
1. Configure your map 2. Build your app 3. Empower people
Indoor navigation
Marco Wagemakers
mwagemakers@esri.nl
58
RESOURCES
59
RESOURCES
20 beacons and geopositioning simulation
60
RESOURCES
● Each team will receive at least one beacon, plus a very detailed user guide to
work with
● Enter on connect.onyxbeacon.com, create an account, assign the beacon,
download the SDK (with a useful guide included)
● Start their work, testing at the same time the functionality, having their own
beacon.
● Prizes for the best teams: 1 set of 3 Enterprise Beacon + 1 set of 5 Beacon One
TRACK. ANALYSE.
COMMUNICATE .
We put together:
❖ iBeacon hardware infrastructure
❖ Mobile SDK for iOS and Android
❖ Web based CMS
USE CASES
Most common use cases
RETAIL EVENTS
ASSET TRACKING
PUBLIC TRANSPORT
HOSPITALITY
SOFTWARE DEVELOPMENT KIT
Software Development Kit
Facilitate the communication between
beacons, CMS and the mobile applications.
Could be easily integrated as a component
on private mobile applications.
❖ Security: OAuth, AES128, MAC
❖ Content delivery:
❖ Text, Image, URL
❖ Proximity Triggers
❖ Contextual analytics
USEFUL INFO
Connect.onyxbeacon.com
- Register your beacons on the CMS
- Download SDK (includes complete guide)
- Download DemoApp (if needed for tests)
- Create and register your application on CMS
- Test your app using your beacons
Good luck, good code!
Web: www.onyxbeacon.com
Phone: 0040 364 730 023
Doru SUPEALA
E-mail: doru@onyxbeacon.com
65
RESOURCES
Ipad mini to win for
the best team!
EASY INTEGRATION
✓ Get your login details at THECALLR
✓ Online Documentation http://thecallr.com/docs
✓ SDK Ready-to-use http://thecallr.com/docs/sdk/
CALLR : GLOBAL VOICE & SMS API (JSON
RPC 2.0)USE CASES:
✓ Send and Receive SMS for Notifications, Alerts & Marketing
✓ 2-Step Authentication with Voice & SMS
✓ Real Time Voice Control (IVR), and Text-to-Speech
✓ Click to Call (Back)
✓ Audio conferencing
✓ On demand phone numbers
AMSTERDAM
+3120-8110794
PARIS
+33 1 76 45 00
50
CONTACT
US:
support+hackandfly@thecallr.co
m
67
RESOURCES
The MessageBird API connects your website or application to
operators around the world. With our API you can integrate
SMS & Voice.
• SMS REST API
• Connection with 800+ mobile operators
• Receiving SMS is free and reliable
• 50 free SMS to test with (ask for more)
• messagebird.com/developers
Luggage notification
Once you arrive at Schiphol you text your flight
number to 1008 and we will send you an SMS
when your luggage is really on the luggage belt.
You can spend time shopping, drinking or
gambling in the casino.
70
RESOURCES
71
IDEA ROULETTE
Let’s play a little game…
http://bemyapp-idearoulette-hack-fly.herokuapp.com
#HackandFly

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Template Hack&Fly Amsterdam

  • 4. 4 PRIZE POOL 5 Parrot Bebop Drones
  • 5. 5 AGENDA 19:35 - Introduction Amsterdam Airport Schiphol 19:45 - Explanation of Themes 20:10 - Data presentation 20:20 - Partners & Technology 20:30 - Idea Roulette 21:00 - Food & drinks, speed coaching and networking
  • 6. 6 Introduction Schiphol Miguel van Bodegom Information & Communication Technology (ICT) Projectmanager
  • 8. Airport = 1. Airstrips 2. Bricks 3. Commercial Services
  • 10. • Ambition: Europe’s Prefered Airport • Context: Digital Airport Program to accelerate innovation • Goal: HAVE FUN! and create value for passengers through an energetic mix of professionalism, enthusiasm and creativeness WHY
  • 11. HOW • We believe in open innovation • We believe in the power of a hackathon as a driver for innovation • This hackathon contributes to the passenger experience which is an important strategic goal of airports • We hope to find new solutions for passengers while making smart use of cutting-edge technologies and open data
  • 12. WHAT • Hack&Fly → 1st ever airport hackathon • Simultaneous in Paris and Amsterdam • 6 years of co-operation between Aéroports de Paris and Schiphol for combined power on ideas and expertise • Melting pot of airport experts, designers, technology suppliers, developers, marketers, data partners, innovators and other stakeholders
  • 14. 14 Passenger Journey Business area: Passenger services Speaker: Idse Banga
  • 17. Passengers often experience a high level of stress nowadays during their journey ..and this is your journey
  • 19. … it’s perfectly clear how to get there To the airport
  • 20. … it’s perfectly clear where to go On the airport
  • 21. … and your personal information needs are 100% fulfilled On the airport Continuous confirmation through all channels
  • 22. • Personal waiting time … your personal information needs are 100% fulfilled For example • Reward for going through security off peak….
  • 23. • Push notifications even when my smartphone is asleep … … your personal information needs are 100% fulfilled For example • And you never get lost….
  • 24. • ….neither does your child … your personal information needs are 100% fulfilled For example
  • 25. LOREM IPSUM Every passenger on time and satisfied on board ‘Can you help your fellow passengers?’
  • 26. 26 THEME: Transportation Challenge: How to ease transportation from home to the airport, find your way at the airport terminal and back again at the destination? Business area: Parking Speaker: Franc Vink
  • 28. Revenues: EUR 70 mln Online sales via schiphol.nl: EUR 25 mln (440.000 transactions) Capacity (excl staff): 20.000 parking spaces @ Schiphol Number of parkings: > 3,4 million
  • 30. Transportation • Create a forecast of the number of cars which will arrive at the parking locations of Schiphol, on a daily basis. Which factors play a role in whether it will be busy or not, and how busy it will be. Waiting / Queuing / Dwelling • How can Schiphol eliminate the dissatisfier of the difficulties to find your car at Schiphol Long Term Parking P3, after returning from a trip/holiday ? • How can we provide passengers who arrive by car at Schiphol with (actual) process info how long it will take from parking their car to the departure location of their flight (at the gate ? • Provide real-time bus positioning and arrival/departure times for the shuttle bus Long Term Parking P3 to/from the Terminal.
  • 32. 32 THEME: Waiting/Queuing Challenge: How to avoid queuing or turning the wait into entertainment for the passenger or profit for the airport? Business area: Retail Speaker: Britta Sluis Business area: Baggage Speaker: René Korevaar Business Area: Parking Speaker: Franc Vink Business area: Schiphol Media Speaker: Gary Mey
  • 33. Connecting brands to the world Schiphol Media
  • 34. Schiphol Plaza Check-in Lounges PiersDuty Free DepartureAdvertising possibilities
  • 35. ArrivalReclaim Arrival JD SquarePlaza Media possibilities Piers
  • 36. Problem & Challenge Problem: No specific reach per advertising object Challenge: How can airports use digital media systems and data to determine the actual specific reach per month of every single media object?
  • 38. Lounge 1 Facts & Figures
  • 41. Example: Lounge 1 Area Input & resources available • Pax information on general level Area – Schiphol Statistics & Research) • Object locations – on map – GPS? • … • Passenger movements? – Check-in info, Gateplanning info, – security camera’s? – tracking mobile? • …
  • 42. Problem & Challenge Problem: No specific reach per advertising object Challenge: How can airports use digital media systems and data to determine the actual specific reach per month of every single media object?
  • 43. 43 THEME: Waiting/Queuing Challenge: How to avoid queuing or turning the wait into entertainment for the passenger or profit for the airport? Business area: Retail Speaker: Britta Sluis Business area: Baggage Speaker: René Korevaar Business Area: Parking Speaker: Franc Vink Business area: Schiphol Media Speaker: Gary Mey
  • 44. 44 THEME: Social Challenge: How to stimulate passengers to engage with each other? How to help passengers facilitate their community while at the airport? Business area: Aviation Marketing Speaker: Ebeline Dijkhuis
  • 45. 45 THEME: Premium Challenge: How to improve the airport experience of premium passengers or create new services for them? Business area: Premium Business area: Airside operations
  • 46. 46 THEME: Smart airport Challenge: How to personalize the passenger journey by enhancing the airport with IoT, sensors, geolocalization services or real-time information? Business area: Airport Operations Speaker: Pieter van Riemsdijk
  • 47. Airport operations: the beating heart of Schiphol How can we make better use of the capacity of assets and resources at the airport? How can we predict the arrival time of our passengers? How can we get all passengers safe, with their baggage on time and satisfied on board of their plane? Where is Mr. Jansen? Should the aircraft wait a few more minutes? How can we influence timing of passengers through the airport processes? How can we efficiently interact and identify passengers who need help during their airport journey?
  • 49. We are and remain Europe’s Preferred Airport with open data and leading technology for a seamless Passenger Journey and efficient use of the assets on the airport We are entering the API Economy!
  • 51. The Schiphol API Portal To Obtain an API Key To explore documentation and examples
  • 52. Airports de Paris API Portal
  • 57. APIs location services data management spatial analyses developers.arcgis.com Build location apps for mobile, web and desktop with developers api’s your data schiphol maps open data 1. Configure your map 2. Build your app 3. Empower people Indoor navigation Marco Wagemakers mwagemakers@esri.nl
  • 59. 59 RESOURCES 20 beacons and geopositioning simulation
  • 60. 60 RESOURCES ● Each team will receive at least one beacon, plus a very detailed user guide to work with ● Enter on connect.onyxbeacon.com, create an account, assign the beacon, download the SDK (with a useful guide included) ● Start their work, testing at the same time the functionality, having their own beacon. ● Prizes for the best teams: 1 set of 3 Enterprise Beacon + 1 set of 5 Beacon One
  • 61. TRACK. ANALYSE. COMMUNICATE . We put together: ❖ iBeacon hardware infrastructure ❖ Mobile SDK for iOS and Android ❖ Web based CMS
  • 62. USE CASES Most common use cases RETAIL EVENTS ASSET TRACKING PUBLIC TRANSPORT HOSPITALITY
  • 63. SOFTWARE DEVELOPMENT KIT Software Development Kit Facilitate the communication between beacons, CMS and the mobile applications. Could be easily integrated as a component on private mobile applications. ❖ Security: OAuth, AES128, MAC ❖ Content delivery: ❖ Text, Image, URL ❖ Proximity Triggers ❖ Contextual analytics
  • 64. USEFUL INFO Connect.onyxbeacon.com - Register your beacons on the CMS - Download SDK (includes complete guide) - Download DemoApp (if needed for tests) - Create and register your application on CMS - Test your app using your beacons Good luck, good code! Web: www.onyxbeacon.com Phone: 0040 364 730 023 Doru SUPEALA E-mail: doru@onyxbeacon.com
  • 65. 65 RESOURCES Ipad mini to win for the best team!
  • 66. EASY INTEGRATION ✓ Get your login details at THECALLR ✓ Online Documentation http://thecallr.com/docs ✓ SDK Ready-to-use http://thecallr.com/docs/sdk/ CALLR : GLOBAL VOICE & SMS API (JSON RPC 2.0)USE CASES: ✓ Send and Receive SMS for Notifications, Alerts & Marketing ✓ 2-Step Authentication with Voice & SMS ✓ Real Time Voice Control (IVR), and Text-to-Speech ✓ Click to Call (Back) ✓ Audio conferencing ✓ On demand phone numbers AMSTERDAM +3120-8110794 PARIS +33 1 76 45 00 50 CONTACT US: support+hackandfly@thecallr.co m
  • 67. 67 RESOURCES The MessageBird API connects your website or application to operators around the world. With our API you can integrate SMS & Voice.
  • 68. • SMS REST API • Connection with 800+ mobile operators • Receiving SMS is free and reliable • 50 free SMS to test with (ask for more) • messagebird.com/developers
  • 69. Luggage notification Once you arrive at Schiphol you text your flight number to 1008 and we will send you an SMS when your luggage is really on the luggage belt. You can spend time shopping, drinking or gambling in the casino.
  • 71. 71 IDEA ROULETTE Let’s play a little game… http://bemyapp-idearoulette-hack-fly.herokuapp.com