Tencent
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Group 4 consists of 4 members: Abraham John, Rohit CV, Riya Aseef, and Nikhil John Abraham. Tencent Holdings is a Chinese conglomerate founded in 1998 and headquartered in China. They operate in internet services, entertainment, artificial intelligence, and technology. Tencent has different product categories like communication, games, and lifestyle to meet different customer needs. Their games are divided into segments like action, shooting, massively multiplayer online (MMO), sports, and casual games. Tencent uses their social platforms like WeChat and QQ to interact with customers and release and distribute games.
Tencent
- 1. GROUP 4: Abraham John – K06004 Rohit CV – K06074 Riya Aseef – K06071 Nikhil John Abraham – K06063
- 2. TENCENT Tencent Holdings Limited is a Chinese multinational investment holding conglomerate. Founded in 1998. Headquartered in China They are into Internet-related services and products, entertainment, artificial intelligence and technology
- 3. World's Largest Gaming Company World's Largest Social Media Companies World's Most Valuable Technology Companies World's Largest Venture Capital Firms And Investment Corporations
- 4. A Story. Demographic segmentation. Target customers. Market Positions. A STORY
- 5. Tencent has different products category for different customers’ needs. Tencent has divided their products into the following ways: communication, community exchange, casual games, action games, online games, mobile and life style. PRODUCT PORTFOLIO
- 6. TENCENT GAMES Tencent Games is one of the biggest open platforms, as well as the largest online game community in China. It is divided into six market segments: action, shooting, MMO, sports, casual, online games, in order to meet millions of Tencent users’ demands. They found that action online games market is far from saturated. Different styles, different type of play action game has great appeal to players. Therefore, not only Tencent continue has their internal independent research and development, they also focus on the open platform to attract different companies to released games in Tencent open platform.
- 7. • Internet giant Tencent Holdings probably has a video game to suit the taste of each of the more than 500 million gamers in China today. • But it is no accident that Asia’s most valuable company, which operates the world’s largest video games business by revenue, has been making one hit game after another for many years.
- 8. • Instead of conducting expensive and tedious internal tests with hundreds of players, Tencent has made use of the extensive broadband and mobile network coverage across mainland China to engage directly with its customers, he said. • What sets Tencent apart from other major Chinese games operators, such as NetEase and Perfect World, are its platforms for interacting with gamers and other consumers – QQ and WeChat, which also serve as distribution channels for games.
- 9. WeChat Most popular social network in China. 700m active monthly users. Developed by Tencent in 2011 It’s the one app on most Chinese user’s mobile phones 200m credit card link-ups 70,000 articles per day
- 10. QQ INTERNATIONAL QQ is an instant messaging (IM) platform for PC and mobile . QQ allows its users to communicate with each other through text, video, pictures and stickers. Delivers tailor-made interactive experience for youngsters Users can access QQ wallet and experience innovative mobile payment including mobile top-up, online shopping and bank transfer.
- 11. SEGMENTATION Action Shooting MMO Sports Casual online games
- 12. • Tencent marketing segmentation mostly reflects on its games. Tencent Games is one of the biggest open platforms, as well as the largest online game community in China. • It is divided into six market segments: action, shooting, MMO, sports, casual, online games, in order to meet millions of Tencent users’ demands. • The new games Tencent recently released have different characteristics. In the action games, Tencent released dark style “Sura” and comicize style “Swiftwind Blade”; Tencent also develops the first third-person shooter online game "Gun Gods" and Science-Fiction style game “Metro Conflict”. • “The segmenting of games market is conducive to business growth.”
- 13. • After the long time marketing research of Tencent, they found that action online games market is far from saturated. Different styles, different type of play action game has great appeal to players. • Therefore, not only Tencent continue has their internal independent research and development, they also focus on the open platform to attract different companies to released games in Tencent open platform. • The Games mentioned above like “Sura” and Gun Gods” are more suitable for the professional players. It needs time to finish one level and continue to the next.
- 14. THANK YOU