Teradata Integrated Web Intelligence
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Teradata Integrated Web Intelligence (IWI) allows companies to integrate online and offline customer data to gain new insights. This can help turn missed opportunities into profits by better targeting customers. For example, seeing that a customer abandoned an online cart, a company could remarket the item to them offline. IWI provides a 360-degree view of each customer to inform marketing decisions. Large companies that have implemented IWI report increased campaign response rates, revenue, and the ability to rapidly test multiple offers. IWI helps companies get ahead of their competition through more effective use of customer data.
!["[Teradata's] attention to leveraging the data warehouse to include online behavior data is one of the more visionary [approaches in the market]."– Adam Sarner](https://image.slidesharecdn.com/teradata-integrated-web-intelligence-overview-2010-100813132155-phpapp02/85/Teradata-Integrated-Web-Intelligence-11-320.jpg)
!["[Teradata] truly provides a 360-degree view of the customer. The logical data model even captures web search and browsing history to truly paint a single picture of consumer behavior."– Leslie Hand](https://image.slidesharecdn.com/teradata-integrated-web-intelligence-overview-2010-100813132155-phpapp02/85/Teradata-Integrated-Web-Intelligence-12-320.jpg)
Teradata Integrated Web Intelligence
- 1. TERADATA INTEGRATED WEB INTELLIGENCEA NEW WORLD OF OPPORTUNITY
- 2. Discussion – Integrated Web IntelligenceMissed Opportunity is Revenue Left on The Table
- 3. The Value of Data Integration and The Possibilities
- 4. Get a Jump on the Competition
- 5. What IWI Could Mean to Your Company"Web analytics data is one of the few pieces of customer data that direct marketers have not yet integrated into their customer databases. This is a missed opportunity…"– Megan Burns and Suresh VittalOctober 2008 – Forrester Research report “Q&A: Five Web Analytics Answers Direct Marketers Must Know.”
- 6. What if you could bring the two worlds of data together?….Could you turn missed opportunity to profit?An abandoned cart on Tuesday turns into an in-store sale of the same Deluxe Gas Grill on Wednesday. Cancel remarketing the grill in the abandoned cart and email the customer information on briquettes for his new grill!
- 7. 2 bad online experiences is unfortunate. Added to 2 bad offline experiences….and it warrants a special apology. Putting 2 and 2 together could retain the customer!What if you could bring the two worlds of data together?….What else could you do?Use targeted content (from customer service payment and in store purchase history) to entice shoppers.
- 8. Create new customer segments (based on online behavior data) and test content and offer strategies.
- 9. Connect online search to offline purchases using factors like location and time (geospatial and temporal data).
- 10. Use new online behavior data or existing offline data to refine and/or confirm predictive modeling.THE VALUE OF DATA INTEGRATION
- 11. "[Teradata's] attention to leveraging the data warehouse to include online behavior data is one of the more visionary [approaches in the market]."– Adam Sarner
- 12. "[Teradata] truly provides a 360-degree view of the customer. The logical data model even captures web search and browsing history to truly paint a single picture of consumer behavior."– Leslie Hand
- 13. Teradata’s Fully Integrated DataModel ApproachReveals new into individual customer behavior
- 14. Ties together Business Users needs and IT architecture
- 15. Enable Online and Offline marketers to work from the same data – enabling better informed decisions
- 16. Links campaigns together across stores, online shopping, phone orders etc.Teradata’s Fully Integrated Data Model ApproachCatalogTVRetailMarketingCall CenterPrintEmailAdapterAdapterData Warehouse Direct MailWord of MouthAdapterBanner AdsBlogsSearchWebsitesSocial Media DATA SOURCES
- 17. Integrated Web Intelligence:Integrated Data and applications for Predictive Modeling and Scoring
- 18. An integrated platform for reporting, analysis and visualization
- 19. Campaign management, List development and content management to drive remarketing, recommendations and next best offerGET A JUMP ON THE COMPETITION
- 20. LARGEAMERICANBANK“NUMBERS A BANK COULD LOVE”
- 21. LARGEAMERICAN“NUMBERS A BANK COULD LOVE”The IWI Value ResultsBANKTargeted campaigns now 3x more responsive
- 22. Inbound marketing logs 90% lift in responses
- 23. Life-cycle messaging sees 20% increase in activations
- 24. Phone bankers increase generated revenue 4x (when routed high-profile, high-potential callers)LARGEAMERICAN“NUMBERS A BANK COULD LOVE”The IWI Enabled SolutionBANKIdentify, upgrade, and route high-priority callers to best possible resource
- 25. Enable bankers to suggest options based on current and historic customer behavior
- 26. Deliver web pages and text alerts to high-profile customers based on real-time activities“TERADATA DELIVERS”
- 27. “TERADATA DELIVERS” The IWI Value ResultsEmail campaigns planned and launched faster
- 28. TV ad effectiveness analyzed instantly
- 29. Multiple offer sets tested simultaneously
- 30. “Problem” products visible sooner with auto return triggers
- 31. Average market basket jumps 100%; revenue, $12 million“TERADATA DELIVERS” The IWI Enabled SolutionIntegrate a customer’s online and offline behavior data
- 32. Build a customer segmentation from newly integrated customer files within 9 months.
- 33. Implement a rapid analytic environment with Teradata Warehouse Miner and KXENIWI AND YOUR COMPANY
- 34. Track offline sales (originating from online marketing channels) and assign proper attribution
- 35. Automate the analysis of online display and search advertising to automate resource allocation decisions
- 36. Reduce turn around time for custom reports generated for other areas of the businessWhat Will You Tackle First With IWI?
- 37. For more information on Teradata Integrated Web Intelligence, go to:http://www.teradata.com/t/products-and-services/integrated-web-intelligence/