This document discusses using Steven Pressfield's book The War of Art to enable self-organizing teams, intrinsic motivation, and organizational change. It argues that software development is a creative endeavor and outlines how Pressfield's concepts of "resistance", hierarchical vs. territorial orientations, and invoking a "muse" can be applied. The presentation provides examples of territories that foster self-organization, intrinsic motivation, and change, and encourages thinking of software development as an artistic pursuit.
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