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This document outlines the introduction of a new product, including stating the long-term goal, describing customer needs and requirements, explaining how the product fulfills those needs through its main attributes, analyzing costs and comparing quality/price to competition, summarizing the product's strengths and advantages, and explaining next steps that need to be taken.
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- 1. Introducing a New Product Title
- 2. Long-term Goal State the intended goal
- 3. Customer Wishes Describe customer needs and wishes Explain the requirements
- 4. Fulfilling Customer Needs Describe the main attributes of the product Link the product attributes to customer needs
- 5. Cost Analysis Indicate the financial advantages for the customer Compare quality and price with those of the competition
- 6. Strengths and Advantages Summarize the special features and advantages of the product being introduced
- 7. Next Steps of Action Explain the steps that now need to be taken