Testing Competitive Analysis
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The document provides an analysis of software testing companies that are competitors of Testi. It includes details on the websites, services, products, and SWOT analyses of top competitors like J9 Technologies, Checkpoint Technologies, Utopia Solutions, FocusFrame, Melillo Consulting, and LogiGear. Promotional strategies of competitors are also examined, showing some rely more on events, asset marketing, and organic search while others use more email campaigns and offline marketing.
Testing Competitive Analysis
- 1. Swot Analysis of Software Testing companies Testi
- 2. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 1 Testing - Top Competitors ‘ Brief Background • Top Competitors • J9 Technologies –J9 Technologies is a certified Hewlett-Packard Gold Partner, specializing in Business Service Management and Application Performance Lifecycle management. The company provides the experience, training and tools a n organization needs to cure application performance issues and the processes that cause them. • Checkpoint Technologies - Checkpoint Technologies is an HP Business Partner and Certified Training Partner with expertise in BTO and software testing: performance, functional and application security. The company provides HP Software solutions and services such as classroom training, mentoring, senior consulting and staff augmentation, with expertise in installation, implementation and configuration. • Utopia Solutions Utopia Solutions is a leading software quality and testing consulting firm serving over 200 of the Fortune 500 since 1999. We are focused solely on software testing, test automation and performance testing, and are dedicated to driving value for our clients through the application of process, expertise and innovation • FocusFrame –This is a Hexaware company, which is a leading global provider of business technology optimization (BTO) consulting services. Specializing in end-to-end enterprise systems validation and optimization, IT governance, and service desk and asset management solutions, The company offers a full suite of services, combining proprietary process methodology with strong platform experience and our suite of patent-pending BPT Accelerators. FocusFrame is a premier producer of BPT Accelerators and a pioneer in the development of business process testing. • Melillo Consulting - Melillo Consulting is a BTO Partner providing information technology expertise geared specifically to midsize and enterprise customers. From design through deployment, Melillo solutions enable your customers to quickly deploy HP Software Solutions. Solutions that leverage existing IT infrastructure and connect IT strategies with business value. • LogiGear- Founded in 1994, LogiGear is a privately funded corporation headquartered in Foster City, California. The company has built a reputation for offering the widest range of services in the software testing industry. Be it consulting, training, outsourced testing, or products, we partner with software organizations to create approaches that precisely meet their needs. •
- 3. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Competitors’ – Websites Evaluation 2• Websites Navigation Information Architecture Lead Capture Mechanism Web 2.0 Features http://www.j9tech.com P P C O http://www.checkpointech.com P D D O http://www.utopiasolutions.com P D D O http://www.logigear.com P P D P http://www.focusframe.com C C D O http://www.melillo.com P P D O http://www.vipconsulting.com C C P O P SATISFACTORY C GOOD O NA D BAD
- 4. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Competitors’ Analysis – Services & Products 3• Competitors BTO Software Centers and Products BTO CIO Initiatives targeted BTO Solutions targeted Applications Vertical market expertise Unique offerings Sales areas Mentora.com Performance Center Quality Center Application modernization Application lifecycle management SAP, Oracle, PeopleSoft , J2EE, .NET CME, Financial Services, Healthcare , Manufacturing Education MQ Performance Testing Accelerator ME, NH, VT, NY, MA, NY , NC, SC, GA J9 Technologies Business Availability Center , Data Center Automation, SOA Center, DDM Centre Business and IT alignment Predictive service operations Application lifecycle management Business service management ITIL, J2EE, .NET CME, Healthcare Medical Power & Energy J9 Technology SOA Middleware Suite for HP LoadRunner WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, FL, VT Checkpoint Technologies Application Security Center (SPI Dynamics) Performance & Quality Center Application modernization Business and IT alignment Application lifecycle management IT Portfolio management SAP, Oracle PeopleSoft, Siebel J2EE, .NET Not Specified Sirius SQA Business Partner TN, AL, FL Utopia Solutions SPI Dynamics, Business, Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality Center, SOA Center Application modernization Business and IT alignment Application lifecycle management Business service management SAP, Oracle PeopleSoft, Siebel J2EE, .NET, Virtualization Not Specified Online Functional Test Automation Assessment and Strategy package CA, HI, TX, AR, LA, MS, WI, IL FocusFrame.com SPI Dynamics Business Availability Center, Discovery and Dependency Mapping (DDM), Performance Center, Quality Center Universal CMBD Application modernization, Business and IT alignment, Predictive service operations Application lifecycle management Business service management IT Portfolio management SAP, Oracle PeopleSoft Siebel, ITIL, J2EE .NET CME, Financial Services, Healthcare , Manufacturing Travel& Transport, Education – State & Local Business Process Testing , Accelerator for PeopleSoft , Siebel , Oracle, MetaVance & Web WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, TX, NJ, DE, DC, etc Melillo Consulting Business Availability Center , Data Center Automation, SOA Center, DDM Centre, Storage, Server Automation, Service Desk, Operation Center, Universal CMBD Application modernization Business and IT alignment Predictive service operations Application lifecycle management Business service automation Business service management IT service management (ITSM) SAP, Oracle PeopleSoft Siebel, ITIL J2EE, .NET Virtualization CME, Financial Services, Healthcare , Manufacturing Education Financial Services Not found except its long existence (20 years) and recognition TX, ME, VT, MA, CT, NJ, DE, VA, DC, GA, NC, RI, CT, etc. Visionary Integration Professionals SPI Dynamics, Business Availability Center, Portfolio Management , Predictive Service operations Application modernization Business and IT alignment Predictive service operations Application lifecycle management Business service management SAP, Oracle, PeopleSoft Siebel, ITIL, J2EE, .NET, Virtualization CME, Financial Services, Healthcare , Manufacturing Education Financial Services Federal Gov. Logistics Its partnership with technology leaders in providing solutions itself shows its UVP WA, OR, MT, ID, NV, WY, UT, CO, AK, CA, , ND, SD,, etc.
- 5. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Testing vs. J9 Technologies - SWOT Analysis www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 4• J9 Technologies • Based on the above findings, drafted below is SWOT analysis and top observations. Strengths Opportunities Applications - SAP, Oracle and People Soft Unique Offering - MQ Performance Testing Accelerator Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education Applications - SAP, Oracle and People Soft Unique Product - MQ Performance Testing Accelerator Potential demand for Applications & MQ Performance Testing Weakness Threats No MS Gold Certification No DDM centre Lack of SOA Centre No solutions for Energy & Power sector Providing only Performance and functional Testing Applications – J2EE & .NET Lack of Certification to demonstrate expertise in selling HP products
- 6. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Testing vs. Checkpoint Technologies- SWOT Analysis www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 5• Checkpoint Technologies • Based on the above findings, drafted below is SWOT analysis and top observations. Potential Strengths Potential Opportunities Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education Unique Product - MQ Performance Testing Accelerator Market for MQ Performance Testing Accelerator Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education Large Market Segmentation Potential Weakness Potential Threats SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel J2EE, .NET Applications Performance & Quality Centre
- 7. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Testing vs. Utopia Solutions - SWOT Analysis 6• Utopia Solutions • Based on the above findings, drafted below is SWOT analysis and top observations. Potential Strengths Potential Opportunities Vertical Expertise – Financial , Manufacturing & Distribution , State & Local Government and Education Unique Product - MQ Performance Testing Accelerator Market for MQ Performance Testing Accelerator Vertical Expertise - Financial , Manufacturing & Distribution , State & Local Government and Education Large Market Segmentation Potential Weakness Potential Threats SPI Dynamics Business & IT Alignment Lack of SOA Centre Siebel J2EE, .NET Applications Performance & Quality Centre
- 8. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Testing vs. FocusFrame - SWOT Analysis 7• FocusFrame.com • Based on the above findings, drafted below is SWOT analysis and top observations. Strengths Opportunities Unique Offering - MQ Performance Testing Accelerator Highly focused performance and functionality testing service and products Unique Product - MQ Performance Testing Accelerator Potential demand for Applications & MQ Performance Testing Weakness Threats Less CIOs Initiatives and solutions targeted Low market reach Low sales center Low software centers and products Established brand (Hexaware) Large client base WOM Large Market Reach & Penetration
- 9. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Testing vs Mellio Consulting vs VIP - SWOT Analysis 8• Melillo Consulting and Visionary Integration Professionals • Based on the above findings, drafted below is SWOT analysis and top observations for Mentora vs Mellion Consulting vs . VIP Strengths Opportunities Unique Offering - MQ Performance Testing Accelerator Highly focused performance and functionality testing service and products Unique Product - MQ Performance Testing Accelerator Potential demand for Applications & MQ Performance Testing Weakness Threats Less CIOs Initiatives and solutions targeted Low market reach Low sales center Low software centers and products Established brand (Hexaware) Large client base WOM Large Market Reach & Penetration
- 10. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 LogiGear - SWOT Analysis 9• LogiGear • LogiGear is not BTO Software HP partner because the company is focused on its automation testing services with offshore and onshore software testing. Find below the SWOT analysis Strengths Opportunities Unique Offering - MQ Performance Testing Accelerator Highly focused performance and functionality testing service and products BTO HP Partner Unique Product - MQ Performance Testing Accelerator Online Marketing & Asset marketing may be helpful in promoting unique products Value proposition need to be emphasized while promoting testing services Weakness Threats Lack of renowned software testing experts and authors compared to LogiGear No asset marketing while LogiGear is heavily engaged in events and asset marketing - their authors and experts write books and papers. LogIGear is purely a testing company Heavy asset marketing & knowledge base LogiGera’s leadership in testing
- 11. www.optimusbt.com | 4555 Mansell Road | Suite 300 | Alpharetta | GA 30022 Promotional Strategies- What They are Doing? 10 • Top Competition & Online Marketing P SATISFACTORY C GOOD O NA D BAD Top Competition J9 Technologies CheckPoint Utopia Solutions FocusFrame Melillo VIP Consulting LogiGear Organic Ranking for Major Keywords D D P P D D D Pay Per Click O O O O O O O Viral Marketing P P P P D P P Social Marketing D D D D O P P Webinar /Events O O O C P C C Asset marketing D D D P D P C Email Campaigns /Offline Marketing C C C C C C C