The Activity in Several Steps to Innovation
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JetBlue has built a powerful brand through customer delight and innovation. It has 1.1 million Twitter followers, more than any other company besides Whole Foods and Zappos. JetBlue focuses on low fares, excellent service, and steady profits. In 10 short years, JetBlue has proven an airline can succeed this way. JetBlue models itself after Southwest but adds extra amenities.
The Activity in Several Steps to Innovation
- 1. Creativity and Innovation Management To Create Our Innovation
- 2. The Activity in Several Steps to Innovation: Case Study of JetBlue JetBlue has 1.1 million followers on Twitter, more than any other company except Whole Foods Market and Zappos.com, two other customer service legends. Twitter even features JetBlue as a case study on smart corporate twittering. More broadly, by the metric of social currency (a fancy term for networks of customers spreading by word of mouth), JetBlue is the strongest U.S. brand, outperforming even Apple. JetBlue’s strong word of mouth has been fueled by the company’s ability to delight customers. In ten short years, JetBlue has proven that an airline can deliver low fares, excellent service, and steady profits. It has shown that even in the airline business, a powerful brand can be built. Few other airlines have been able to write this story. If you’re thinking Southwest Airlines, you’d be on target. In fact, JetBlue’s founders modeled the airline after Southwest. JetBlue has often been called, “the Southwest of the Northeast.” JetBlue’s onboard crews even greet customers onboard with jokes, songs, and humorous versions of the safety routine, something Southwest has been known for since the 1970s. But where Southwest has made customers happy with no frills, JetBlue is arguably doing it all, including the frills.
- 3. • Inovasi dapat dilakukan dengan beberapa cara untuk dapat meningkatkan daya saing (competitive advantage). Inovasi dalam hal apa saja yang harus dilakukan oleh sebuah perusahaan? • Apa yang dimaksud daya saing atau keunggulan bersaing (competitive advantage). Apa perbedaan antara daya saing atau keunggulan bersaing (competitive advantage) dengan daya komparatif (comparative advantage)? • Merujuk pada studi kasus JetBlue Airlines, apa inovasi yang dilakukan olehnya sehingga ia memiliki daya saing yang kuat dibanding pesaingnya? • Apa daya saing atau keunggulan bersaing (competitive advantage) yang dimiliki oleh Jet Blue Airlines? Berdasarkan studi kasus yang Anda baca, dan merujuk pada skema pada slide sebelumnya, lakukan beberapa kegiatan berikut: The Activity in Several Steps to Innovation: Case Study of JetBlue