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CONS
                           UMER
                           THE ARCHITECTURE OF


                           ISM
                              ADDRESSING CHALLENGES
                              OF THE POST-WAR ERA

S. Alan Higgins
Co-Director, Architectural and Cultural History
Cultural Resource Analysts, Inc.
The Architecture of Consumerism
The Architecture of Consumerism
MILLIONS OF SQUARE FEET CONSTRUCTED

                 commercial     residential                 total

1946-1950           3579           3579                     4107

1951-1955           4506           4506                     5099

1956-1960           6534           6534                     7830

1961-1965           8072           8072                     9813

1966-1970           8601           8601                    11116

                                          * data from United States Census

                                 1946-1960: 2,417,000,000 sq ft

                                 1961-1970: 4,256,000,000 sq ft
SO, WHAT’S BEEN DONE
The Architecture of Consumerism
The Architecture of Consumerism
The Architecture of Consumerism
The Architecture of Consumerism
1960s   1970s         1980s          1990s          2000s

Criteria Consideration G    57      797           963            428            359

          Total Listings   3,171   23,813       29,811         16,199          12,806

                           1.75%   3.26%         3.14%          2.57%          2.96%




                                                                                            ON THE
                                            2,604 listings under Criteria Consideration G
ON THE
THE
CHALLENGE:



             !
       making sense of it all
FOREST OR TREES
CONTEXT, CONTEXT
A TALE OF 2 SLINGSHOTS
REMEMBER WHEN…
Number   Street     1930       1940       1951       1960         1970           1980

1127     10th (E)   A&P

1208     10th (E)   Standard   Standard

1810     10th (E)                                    Kroger       Kroger         Kroger

2106     10th (E)   Standard   Standard   Standard

2117     10th (E)              Kroger

2131     10th (E)   A&P

2308     10th (E)   Standard

2807     10th (E)   Standard

2829     10th (E)              Kroger

2901     10th (E)   A&P        Standard

2902     10th (E)              A&P

2923     10th (E)   Standard

                    Piggly
3029     10th (E)
                    Wiggly

3210     10th (E)              Standard   Standard   Standard     Standard


                                                                *credit: grocerteria
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The Architecture of Consumerism

  • 1. CONS UMER THE ARCHITECTURE OF ISM ADDRESSING CHALLENGES OF THE POST-WAR ERA S. Alan Higgins Co-Director, Architectural and Cultural History Cultural Resource Analysts, Inc.
  • 4. MILLIONS OF SQUARE FEET CONSTRUCTED commercial residential total 1946-1950 3579 3579 4107 1951-1955 4506 4506 5099 1956-1960 6534 6534 7830 1961-1965 8072 8072 9813 1966-1970 8601 8601 11116 * data from United States Census 1946-1960: 2,417,000,000 sq ft 1961-1970: 4,256,000,000 sq ft
  • 10. 1960s 1970s 1980s 1990s 2000s Criteria Consideration G 57 797 963 428 359 Total Listings 3,171 23,813 29,811 16,199 12,806 1.75% 3.26% 3.14% 2.57% 2.96% ON THE 2,604 listings under Criteria Consideration G
  • 12. THE CHALLENGE: ! making sense of it all
  • 15. A TALE OF 2 SLINGSHOTS
  • 16. REMEMBER WHEN… Number Street 1930 1940 1951 1960 1970 1980 1127 10th (E) A&P 1208 10th (E) Standard Standard 1810 10th (E) Kroger Kroger Kroger 2106 10th (E) Standard Standard Standard 2117 10th (E) Kroger 2131 10th (E) A&P 2308 10th (E) Standard 2807 10th (E) Standard 2829 10th (E) Kroger 2901 10th (E) A&P Standard 2902 10th (E) A&P 2923 10th (E) Standard Piggly 3029 10th (E) Wiggly 3210 10th (E) Standard Standard Standard Standard *credit: grocerteria