Dan McCaleb
Editor, Northwest Herald
Crystal Lake, IL
   Dan McCaleb
     Reporter, The Daily Advertiser/Daily Iberian   1992-1996
      New Iberia, La.
     Metro Editor, TDA                              1992-1996
     News Editor, TDA                               1997-1999
      New Iberia, La.
     Editor, Kokomo Tribune                         1999-2004
      Kokomo, Ind.
     Managing Editor, Northwest Herald              2004-2009
      Crystal Lake, IL
     Editor, Northwest Herald                       2009-Present
   What are they and why do they matter?
   What are they and why do they matter?

   What does 'institutional view' mean, and how
    does that affect a newspaper's editorial page?
   What are they and why do they matter?

   What does 'institutional view' mean, and how
    does that affect a newspaper's editorial page?

   What are the newspaper's core values?
     Editors come and go. Core values generally do not.
   What's the difference between a personal
    column and a newspaper editorial?
   What's the difference between a personal
    column and a newspaper editorial?

   What other opinions matter?
     Letters from readers
     Guest columns from government officials,
      community leaders, and others
     Syndicated columnists
   John Rung - Publisher
   Dan McCaleb - Editor
   Kevin Lyons - News Editor
   Cyndi Wyss - Community Editor
   Eric Olson - Sports Editor
    (former community editor and news reporter)
   What are the components?

     Clarity of thought (editorial should be well reasoned, where idea
      collaboration among staff/editorial board is helpful)

     Pungency of phrase (the basis of persuasive writing has to be good
      writing)

     Statement of a need or expectation in concrete terms as a basis for
      action (call to action important, whether it's to implore official action,
      or to encourage the public to get involved)

     Fostering appreciation of humanity's limitations, capability for folly,
      and potential for glory (and never forget the importance of your own
      humility; recognize legitimate arguments that are contrary to your
      own; don't ignore the very real possibility that you might be wrong)
The Art and Practice of Editorial Writing
The Art and Practice of Editorial Writing
The Art and Practice of Editorial Writing
The Art and Practice of Editorial Writing
   "Yes, Virginia, There is a Santa Claus"
     Francis P. Church
     The Sun (New York), Sept. 21, 1897


   "We were wrong, wrong, wrong"
     Charles Overby
     Jackson (Miss.) Clarion-Ledger, September 1982
   Chicago Sun-Times, Jan. 23, 2012
     “Why we will no longer endorse in elections”
     "We have come to doubt the value of candidate endorsements by
      this newspaper or any newspaper, especially in a day when a
      multitude of information sources allow even a casual voted to be
      better informed than ever before.“

   Chicago Tribune, Jan. 24, 2012
     “Why we endorse: You have to make decisions. The Tribune tries
      to help”
     “Newspapers have a unique role as public citizen. They did in 1860
      and they do today. It would be an abdication to say what we think
      should be done on an array of issues every day – and then take a
      vow of silence about who is most likely to advance those goals.”
   Chicago Sun-Times, Jan. 23, 2012
     “Why we will no longer endorse in elections”
     "We have come to doubt the value of candidate endorsements by
      this newspaper or any newspaper, especially in a day when a
      multitude of information sources allow even a casual voted to be
      better informed than ever before.“

   Chicago Tribune, Jan. 24, 2012
     “Why we endorse: You have to make decisions. The Tribune tries
      to help”
     “Newspapers have a unique role as public citizen. They did in 1860
      and they do today. It would be an abdication to say what we think
      should be done on an array of issues every day – and then take a
      vow of silence about who is most likely to advance those goals.”
The Art and Practice of Editorial Writing
The Art and Practice of Editorial Writing
   Select a topic.

   Form an institutional view.
   Remember the key components:

     Clarity of thought (editorial should be well reasoned, where idea
      collaboration among staff/editorial board is helpful)

     Pungency of phrase (the basis of persuasive writing has to be good
      writing)

     Statement of a need or expectation in concrete terms as a basis for
      action (call to action important, whether it's to implore official action,
      or to encourage the public to get involved)

     Fostering appreciation of humanity's limitations, capability for folly,
      and potential for glory (and never forget the importance of your own
      humility; recognize legitimate arguments that are contrary to your
      own; don't ignore the very real possibility that you might be wrong)
   Dan McCaleb
    Northwest Herald
    dmccaleb@shawmedia.com




    www.nwherald.com

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The Art and Practice of Editorial Writing

  • 1. Dan McCaleb Editor, Northwest Herald Crystal Lake, IL
  • 2. Dan McCaleb  Reporter, The Daily Advertiser/Daily Iberian 1992-1996 New Iberia, La.  Metro Editor, TDA 1992-1996  News Editor, TDA 1997-1999 New Iberia, La.  Editor, Kokomo Tribune 1999-2004 Kokomo, Ind.  Managing Editor, Northwest Herald 2004-2009 Crystal Lake, IL  Editor, Northwest Herald 2009-Present
  • 3. What are they and why do they matter?
  • 4. What are they and why do they matter?  What does 'institutional view' mean, and how does that affect a newspaper's editorial page?
  • 5. What are they and why do they matter?  What does 'institutional view' mean, and how does that affect a newspaper's editorial page?  What are the newspaper's core values?  Editors come and go. Core values generally do not.
  • 6. What's the difference between a personal column and a newspaper editorial?
  • 7. What's the difference between a personal column and a newspaper editorial?  What other opinions matter?  Letters from readers  Guest columns from government officials, community leaders, and others  Syndicated columnists
  • 8. John Rung - Publisher  Dan McCaleb - Editor  Kevin Lyons - News Editor  Cyndi Wyss - Community Editor  Eric Olson - Sports Editor (former community editor and news reporter)
  • 9. What are the components?  Clarity of thought (editorial should be well reasoned, where idea collaboration among staff/editorial board is helpful)  Pungency of phrase (the basis of persuasive writing has to be good writing)  Statement of a need or expectation in concrete terms as a basis for action (call to action important, whether it's to implore official action, or to encourage the public to get involved)  Fostering appreciation of humanity's limitations, capability for folly, and potential for glory (and never forget the importance of your own humility; recognize legitimate arguments that are contrary to your own; don't ignore the very real possibility that you might be wrong)
  • 14. "Yes, Virginia, There is a Santa Claus"  Francis P. Church  The Sun (New York), Sept. 21, 1897  "We were wrong, wrong, wrong"  Charles Overby  Jackson (Miss.) Clarion-Ledger, September 1982
  • 15. Chicago Sun-Times, Jan. 23, 2012  “Why we will no longer endorse in elections”  "We have come to doubt the value of candidate endorsements by this newspaper or any newspaper, especially in a day when a multitude of information sources allow even a casual voted to be better informed than ever before.“  Chicago Tribune, Jan. 24, 2012  “Why we endorse: You have to make decisions. The Tribune tries to help”  “Newspapers have a unique role as public citizen. They did in 1860 and they do today. It would be an abdication to say what we think should be done on an array of issues every day – and then take a vow of silence about who is most likely to advance those goals.”
  • 16. Chicago Sun-Times, Jan. 23, 2012  “Why we will no longer endorse in elections”  "We have come to doubt the value of candidate endorsements by this newspaper or any newspaper, especially in a day when a multitude of information sources allow even a casual voted to be better informed than ever before.“  Chicago Tribune, Jan. 24, 2012  “Why we endorse: You have to make decisions. The Tribune tries to help”  “Newspapers have a unique role as public citizen. They did in 1860 and they do today. It would be an abdication to say what we think should be done on an array of issues every day – and then take a vow of silence about who is most likely to advance those goals.”
  • 19. Select a topic.  Form an institutional view.
  • 20. Remember the key components:  Clarity of thought (editorial should be well reasoned, where idea collaboration among staff/editorial board is helpful)  Pungency of phrase (the basis of persuasive writing has to be good writing)  Statement of a need or expectation in concrete terms as a basis for action (call to action important, whether it's to implore official action, or to encourage the public to get involved)  Fostering appreciation of humanity's limitations, capability for folly, and potential for glory (and never forget the importance of your own humility; recognize legitimate arguments that are contrary to your own; don't ignore the very real possibility that you might be wrong)
  • 21. Dan McCaleb Northwest Herald dmccaleb@shawmedia.com www.nwherald.com