The Art of Open Data
Merete Sanderhoff, Senior Advisor

@msanderhoff


Jonas Heide Smith, Head of Digital

@jonassmith
The National Gallery of Denmark
Western art from 1300 to the present
Research-based work
450,000 visitors a year
260,000 artworks
66 % in the public domain
27 % digitised
We give you access to art
and our knowledge no
matter where you are
The Art of Open Data
2.000 artworks

on display
2.000 artworks

on display
Only 0.77 % of the 

collection is visible
1 %
99 %
Works in SMK Collection Works on display
Digitisation is a game-changer
”There is not a single physical space
where all our heritage can be shown,
but on the Internet you can.”

Democratizing the Rijksmuseum, 2014
http://pro.europeana.eu/files/Europeana_Professional/Publications/Democratising%20the%20Rijksmuseum.pdf


Today, we can offer online services
that are available from everywhere to
anyone seeking "to participate in the
cultural life of the community, to enjoy
the arts and to share in scientific
advancement and its benefits.”

Article 27.1 of the Universal Declaration of Human Rights

The Art of Open Data
“We are all in the attention business, and we have to play
to win. (...)
To direct attention to the real knowledge that we
produce, publishing our material online for free use and
reuse is the first step.
It is in keeping with our mission (...) that we have to fight
back — and infuse this new ecosystem with all the
antibodies we have in hand, especially facts and
knowledge.”
Peter B. Kaufmann, In the Post-Truth Era, 2017
http://www.chronicle.com/article/In-the-Post-Truth-Era/239628
New technologies help us move forward
Mass digitisation OCR scanning/reading Crowdsourcing Citizen science
New technologies help us move forward
Mass digitisation OCR scanning/reading Crowdsourcing Citizen science
And people!
”No matter who you are, most of the
smartest people work for someone
else.”

Joy’s Law
Attributed to Bill Joy, co-founder of Sun Microsystems


The Art of Open Data
Works that are in the Public Domain in
analogue form continue to be in the
Public Domain once they have been
digitised.

http://pro.europeana.eu/files/Europeana_Professional/Publications/
Public%20Domain%20Charter%20-%20EN.pdf


Bildung
~ Building
http://www.andrewlipson.com/escher/relativity-1600.jpg
Bildung
~ Building
http://www.andrewlipson.com/escher/relativity-1600.jpg
Creating an understanding
of the world and your own
place in it becomes a
product of active
processing, adapting,
rebuilding and
repurposing.
https://medium.com/code-words-technology-and-theory-in-the-museum/wanna-
play-8f8e2e8cb2fe#.g41p8a4np
The Art of Open Data
Open art can improve
urban environments
The Art of Open Data
Open art can improve
social conditions
Clothes as an everyday

canvas for art
Harald Slott-Møller, Dansk landskab, 1891
The Art of Open Data
Open art as
raw materials for Makers
The Art of Open Data
“It’s a giant toolbox with a fantastic
amount of materials to work with.”
Feedback from a designer involved in the SMK remix challenge Mix it up! 2015
Open art can

improve access to knowledge
Open art can

build communities
Number of Wikipedia page views with
SMK images in 2016
33 million
The Art of Open Data
SMK OPEN
…a digital platform to make SMK’s
collection freely and flexibly accessible
to everyone
SM
K’s
firstw
ebsite
2001 2009
The
‘FriBilleddeling’project
2012
SM
K
realeases
170
w
orks
in
hi-res
2014
Public
D
om
ain-policy
2015
collection.sm
k.dk
launches
w
ith
25k
photos
2016
‘SM
K
O
pen’launches
‘D
etVirtuelle
Kunstm
useum
’
2008
SM
K
on
Facebook
SM
K
on
G
oogle
ArtProject
H
ighlights
on
W
ikim
edia
2013
Rejksmuseum 

reopens
2017
The MET releases

375k digital works
‘SM
K
D
igital’launches
N
ew
sm
k.dk
FullAPID
AM
1999
Creative Commons

launches
Europeana

launches
The collection database
260.000 works
70.000 registered
30.000 digitized
An ongoing investmentConstantin Hansen, Et selskab af danske kunstnere i Rom, 1837
Exhibition websites
From 1999
The Art of Open Data
Blog entries
From 2008
The Art of Open Data
News articles
From 2010
The Art of Open Data
Exhibition catalogues
From 1912
The Art of Open Data
Video
The Art of Open Data
Photos
The Art of Open Data
The Art of Open Data
The Art of Open Data
Hammershøi
SMK’s historie
SMK's history
Symbolisme
Symbolism
SMK Shop
Undervisning
Education
SMK Fridays
Hammershøi
Eckersberg
Guldalder

Danish Golden Age
SMK Kom
Forskning
Research
Konservering

Conservation
SMK’s historie
SMK's history
SMK Onsdage
SMK Wednesdays
Børneværksteder
Children's workshops
Cafe
Samtidskunst

Contemporary art
Lea Porsager
Påske

Easter
Instawalk
P.S. Krøjer
Fauvisme

Fauvism
SMK Fridays
Eckersberg
Guldalder
Danish Golden Age
SMK Open
Cafe
Børneværksteder
Children's workshops
KMS3352
Organic
Natural
BehaviouralConnectors
Karel Dujardin, Boy Blowing Soap Bubbles, 1663.
Organic
Allegory
Water
Clam shell
Natural
Dominant color: Blue
Year: 1663
Artist: Karel Dujardin
Behavioural
Often seen from Netherlands
Often seen with Matisse
Most shared in March 2017
APIApplication Programming Interface: An online service which holds
all of SMK’s data and can deliver it in any desired form to any
system.
E.g. “Send hi-resolution photos of all German art created between
1880 and 1898”
Second
Canvas
Vizgu
API
smk.dk
Education

services
3rd party app
Europeana etc.
Europeana etc.
3rd party website
blake.thornberry, Container Stack, https://flic.kr/p/gyXWaf
The Museum as Platform
But what’s the impact?
But what’s the impact?
Does it improve the way our children are educated?
Does it provide citizens with new useful skills?
Does it enable creatives and innovators to make

groundbreaking new works?
Does it result in a stronger, more cohesive society?
IMPACT
Measure what is important, don't
make important what you can
measure.
- Robert McNamara
Sharing is Caring 2017

Digitisation and social impact?

sharecare.nu
#sharecare17
SMK OPEN
@smkmuseum
#smkmuseum
smk.dk/smkopen
medium.com/smk-open
Facebook: SMK Open

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The Art of Open Data