The art of uniting business and science
- 1. THE ART OF UNITINGTHE ART OF UNITING BUSINESS AND SCIENCEBUSINESS AND SCIENCE IN MARKETINGIN MARKETING National University of "Kyiv-Mohyla academy" EBRF 2010,NOKIA,FINLAND PAN, Liliia DEREVIANKO, Lyudmila
- 2. Influences on business activityInfluences on business activity - Globalization - The internationalization of economic life - New tecnonogical capabilities of the implementation of individul orders in the mass production - Growth of service sector - Global liquidity crisis
- 3. ChangesChanges ANDAND solutionssolutions - Most of marketing budgets is cut. - Projects are closed or frozen due to cost-cutting policies. ANDAND Marketing clients try to find: a) more affordable services rather than expensive well- known marketing agencies; b) new ways to create conditions for cooperation and co-creation with consumers.
- 4. Main questionMain question Is it possible for young professionalsIs it possible for young professionals from marketing center belonging tofrom marketing center belonging to University to compete for newUniversity to compete for new customers on market?customers on market? YESYES and why?and why?
- 5. Our advantagesOur advantages 1. The peculiarity of the organization’s “location”“location”. - selecting and forming potential- selecting and forming potential - to develop the professional skills of- to develop the professional skills of employees;employees; students;students; - reducing the costs of creating and- reducing the costs of creating and - to provide opportunities for students to- to provide opportunities for students to implementing projects;implementing projects; obtain practical experience while studying;obtain practical experience while studying; - get creative ideas and innovative solutions.- get creative ideas and innovative solutions. - form an idea of the university as a- form an idea of the university as a business-oriented educational institution.business-oriented educational institution. BenefitsBenefits UniversitiesBusiness
- 6. Our advantagesOur advantages - Direct contact with students. - Serious and qualitative approach to project implementation. - Providing fresh and innovative solutions for the relatively low price.
- 7. Who we are?Who we are? Creative Marketing Center is the center of development, aiming at the creation and implementation of quality marketing products with a view to providing effective and creative solutions on the one hand, and development of professional skills of the students on the other. The Center established on the initiative of National University of Kyiv-Mohyla Academy graduates and working on the support of teaching staff of marketing and business administration department. For today:For today: Creative Marketing Center is an associate member of the International Association of marketing initiatives and the member of European-Mediterranean Academy of Business
- 8. Liliia PanLiliia Pan CMC in facesCMC in faces The chief of the Centre and the chief of the teaching staff Liliia Pan, PhD, associate professor. She is responsible for the quality of fulfillment of the projects obtained by students. The Project Manager Liudmyla Derevianko, graduate NaUKMA. I’m responsible for the work and development of the Center, coordinates and arranges projects of the Center. The head of student affairs Sergei Konovalov, graduate NaUKMA. He is responsible for communication and collaboration with students. The content specialist Olga Tsymbal, student of the MP NaUKMA She is responsible for supporting, filling and further development of the website www.cmc.co.ua
- 9. Our tasksOur tasks The main task of the CenterThe main task of the Center to establish close links of business andto establish close links of business and science (in this case, students), and the establishment ofscience (in this case, students), and the establishment of joint projectsjoint projects is the most simple and proven, the form for achieving this objective.is the most simple and proven, the form for achieving this objective. Other tasks of the Center:Other tasks of the Center: • Organization and conduct of various workshops, trainings andOrganization and conduct of various workshops, trainings and seminars;seminars; • Develop and implement marketing projects;Develop and implement marketing projects; • Implementation of PR - support among different TA;Implementation of PR - support among different TA; • Monitoring of important events in the "life" marketing and distributionMonitoring of important events in the "life" marketing and distribution this information to students;this information to students; • Sharing results of scientific and practical activities of the Center withSharing results of scientific and practical activities of the Center with similar international centers abroad;similar international centers abroad;
- 10. Our projectsOur projects All projects are carried out by students under the guidance of experienced instructors of the department. We have three main directions: 1.Business-oriented educational programs. - Master class on brand management field (“Coca-Cola Ukraine "and" GlaxoSmithKline" companies). - Training for PR and advertising ( The “Adventa Lowe” agency). - Training on mobile – marketing field ( The „LEAD9” agency). - Training on event-marketing (The event-agency “Dwa Towarischa”). - Training in business management (The Standart digital print house)..
- 11. Our projectsOur projects 2. Support events and programs. - Scientific - practical conference “Business Administration”. - Business forum “Business and science: the vectors of cooperation“ in 2009. - Take part in business exhibition. (“Decor service” furniture company ) - Internship for the UBC (Ukraine business channel). - Internship for the “Coca-Cola Ukraine” company.
- 12. Our projectsOur projects 3. Projects created under the order - Preparation and implementation of PR-campaign, conducting master classes at the Kiev International Film Festival. - Creation the name and logo for the national competition by „CEUME”. - Staff Recruitment for Employers (Ernst and Young, Arterium, Kraft foods, etc.) - Market research and determination the potential risk for business activity on the Ukraine market.
- 13. OurOur partnerspartners ADV group International Association of Marketing Initiatives Marketing communications group Interactive marketing agency National University of "Kyiv-Mohyla Academy" Consulting firm "Pragma V.K.S“ Youth NGO "Kolo" European-Mediterranean Academy of Business
- 14. KiitosKiitos