The bee effect: Action to effect change
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The Bee Effect is a brand platform aimed at mobilizing education and awareness around the declining bee population in South Africa, addressing issues like lack of diverse flora and safe havens for bees. The program focuses on increasing bee numbers through urban farming, bee havens, and educational campaigns, targeting a doubling of hives to 200,000 and ensuring food security. By collaborating with individuals, businesses, and associations, the initiative encourages participation in bee-centric practices to support environmental health and sustainability.
The bee effect: Action to effect change
- 1. welcome
- 2. What is The BeeEffect? • A brand platform to mobilise education from the ground up that talks to all South Africans • A program that facilitates on-going education and awareness • It’s main purpose is to utilise engagement mechanics to entrench awareness & build on education to create behavioural & attitude changes in South Africa • The mechanics of the program are too designed to facilitate in increasing bee numbers and addressing bee food diversity • It’s about getting EVERYONE involved!
- 3. Why do we need thisprogram? • Declining bee populations due to: – The threat to Bees specifically around the lack of diverse flora – Difficulties in securing safe havens / sites for bees to grow into healthy swarms, protected from vandalism & toxins The program focuses specifically on these two issues • Our food security will be threatened if we do not increase bee populations for pollination drives. – Commercial agricultural pollination demands will increase with the increased demand for food supply
- 4. Not enough bees = lessfood
- 5. We are targeting an increase in Bee numbers to deliver on a increasing demand for Bees during pollination by increasing site opportunities: • Bee Havens • Urban Bee Farming We are working to secure healthy food supply and environments for them: • Bee Havens • Seed programs We are driving a platform of Education & Awareness to support in these two objectives: • Schools Activation campaigns • Above the line & digital programs • Retail of product that is Bee-Centric In a nutshell
- 6. Action to effect change. This is The Bee Effect.
- 7. Doubling the current bee population of an estimated 100 0 0 0 hives to 200 0 0 0 These figures are guidelines being used to drive the program, they are not exact or proven, but estimates given to us from parties in the industry. Over the course of time we will work in collaboration with industry and associations to attempt to firm these figures up. It is after all well worth establishing exactly where we sit in this situation. Ensuring diverse food security with 200 0 0 0 hectares of land under the Bee Haven program What we are targeting
- 9. • There is a touchpoint for every individual, business & association to offer their help and support, what can you do to actively participatein our threats against Bees? • Urban Bee Farming • The seed program – Schools Activation program – Retail – Seed packs – Third party products • Safe Havens for Bees – Site securing for local commercial Beekeepers – Maximising bee forage on agricultural lands – Safe Havens for Bees
- 10. Healthy food sources makes for healthy bees which means good pollinating!
- 12. Synergy: Eldorado • Bee-Centric thinking – 320 hectares of land being nurtured back to pristine indigenous Breede Shale Renosterveld, 10kms from McGregor in the Breede River Valley – Exciting location as it forms part of the Critical Biodiversity area of a natural landscape corridor that connects the Riviersonderend Mountains with the Breede River via a network of natural sites and also the Vrolikheid Protected Area (an upland-lowland corridor). – Due to intensive agriculture of lowland areas there are not many of these natural corridors left, that form a continuous link all the way from the mountains towards rivers and other important biodiversity areas or landscape features - so it is important to try and keep it intact. • It is against this backdrop that Synergy-Eldorado provides a Safe Haven for Bees.
- 13. We are looking for partners within the three different areas, through affiliation and where applicable sponsorship. We aim to see companies and products flying The Bee Effect buzz on products and their marketing, effecting awareness for bee buzziness…
- 14. Affiliation with The BeeEffect – Increased sites for hives to increase bee numbers – Supporting in the, or operating with the, optimum health preservation and longevity practices for bees – contributing to, and or developing and maintaining of Bee Havens By affiliating with The Bee Effect You are directly supporting you are facilitating with: the : – Food diversity for bees – creation and execution of on- going awareness and education programs through media platforms – changes in behaviour through this education, needed to support activities related to the threat against bees
- 15. The Bee Effect is recognition for Bee-Centric behaviour
- 16. Across the various elements: • Brand exposure • Digital Awareness & Education features on participants & the programs they are involved with • Public Relations programs to support digital & promotions • Schools & Retail Seed program • On Pack brand representation What does Affiliation offer foryour company or brand?
- 17. • Kudos - recognisable by the consumer & general population through brand association with The Bee Effect • Being seen to be actively participating in a program to address threats to bees adds value to your brand equity, capitalising on the current ground swell growing in support of bees • Through the ongoing awareness and education programs, your companies and brands will rise in top of mind awareness – being seen to be effecting changes through your actions • Most importantly – you will be part of the change needed through Bee-Centric actions Brand Kudos
- 18. Use the Kudos of The Bee Effect to energise your brand and companies reputation • On your products • In your Corporate Social Responsibility profiles • In your marketing and advertising programs • In your Public Relations and Editorial exposure • On your website • Link through web-linking • On your Facebook page Fly The BeeEffect
- 19. The Bee Effect buzz on products and marketing effecting awareness for Bee Buzziness
- 25. Fly your Bee-Effect flag • Do you have brands that would benefit through association with The Bee Effect • Would you like to participate in the Seed Program • Do you have product that could be more Bee-Centric – Garden products – Landscaping What role can you playin The Bee Effect? Fly your Bee-Effect flag • Have you land to make available for Bee Havens • What can you do or are you doing, to be Bee-Centric in your farming techniques & business operations making you part of The Bee Effect: – Ground cover that is Bee-Centric – Practices that are Bee-Centric
- 26. What can you do toeffect change and Bee-Centric within your environment?
- 27. THANK YOU allen.mcclinton@4retailmedia.co.za +27 (0) 71 109 7002 eve@bee-effect.co.za +27 (0) 76 684 4959 www.bee-effect.co.za