SlideShare a Scribd company logo
The Beginner’s Guide
to Landing Page
Optimization
How to increase the success rate your landing
page drives traffic, leads and close sales?
MashWebby
Hi there! I’m Zoe Chew
Digital/Technical
Marketer
Twitter @whizzzoe #codetheweb
#electronicmusiclover
Zoe….
24/7 talking about
SEO, inbound
marketing & growth
hacking
Ninja at
MashWebby.com
I’m here, let’s get in touch!
How to optimize your
landing page to drive
more traffic, leads
and sales?
QUESTIONS?
MashWebby
What are the must-have
elements of an effective
landing page?
QUESTIONS?
MashWebby
I’ll show some
examples so you
can execute them
in your campaign
Ready to cook some
knowledge?
Hmm….
Is A Website Home Page
= A Landing Page?
MashWebby
Home Page
Website home page
A website home page delivers
generic information about
your products/services
MashWebby
Website home page
Created for awareness
purpose, which is to
drive traffic and attract
visitors to your site.
MashWebby
Website home page
Created for awareness
purpose, which is to
drive traffic and attract
visitors to your site. It introduces about who
you are, what
products/services you
have, what you do -
without being focused
on one particular
purpose.
MashWebby
Landing Page
Landing page
A landing page delivers
information about specific
offer, created to drive targeted
audience and leads
MashWebby
Landing page
Created for
conversion purpose,
which is to convert
unknown visitors
into known leads.
MashWebby
Landing page
Created for
conversion purpose,
which is to convert
unknown visitors
into known leads. E.g.: visitors sign up
for newsletter,
download eBook,
subscribe to
membership, etc.
MashWebby
3 Ways to Optimize
Your Landing Page
3 Ways To Optimize Your Landing Page
Optimize For
Conversion Rate
Optimize For
Search Engine
Optimize For
User Experience
MashWebby
1
Optimize
Landing Page for
Conversion Rate
 Increase sign up rates or number of
leads generated
 Grow your email list
 Engage with your potential customers
MashWebby
Benefits…
#1 Create compelling offer
Research your target audience for
the offer (their roles, age, interest,
motivation and challenges)
MashWebby
#1 Create compelling offer
Offer something your ideal customers
want to look for in order to solve their
problems.
Research your target audience for
the offer (their roles, age, interest,
motivation and challenges)
MashWebby
#1 Create compelling offer
Offer something your ideal customers
want to look for in order to solve their
problems.
Compelling headline: “How to
(solve ideal customer problems)
using (your secret source)
Research your target audience for
the offer (their roles, age, interest,
motivation and challenges)
MashWebby
#2 Entice visitors using calls-to-action
Use actionable words like:
“Get, Download or Sign
Up for free trial”
MashWebby
#2 Entice visitors using calls-to-action
Use actionable words like:
“Get, Download or Sign
Up for free trial”
Make your CTA buttons
stand out with contrasting
colors
MashWebby
#2 Entice visitors using calls-to-action
Use actionable words like:
“Get, Download or Sign
Up for free trial”
Make your CTA buttons
stand out with contrasting
colors
A/B test to measure the
impact of CTA on your
conversion rate
MashWebby
#3 Use sign up form
Make it easy for people to
understand and fill out the form
MashWebby
#3 Use sign up form
Make it easy for people to
understand and fill out the form
Include email privacy policy (i.e.
“We will not spam your inbox”)
MashWebby
#3 Use sign up form
Make it easy for people to
understand and fill out the form
Include email privacy policy (i.e.
“We will not spam your inbox”)
Match form length with the value
of your offer (the more valuable is
your offer, the more information
you can ask)
MashWebby
#4 Set up analytics
Attach UTM code to a custom URL
that allows you to track a
campaign’s traffic source/medium,
MashWebby
#4 Set up analytics
Attach UTM code to a custom URL
that allows you to track a
campaign’s traffic source/medium,
Metrics to consider: number of
visits on landing page, number of
leads converted, number of shares
MashWebby
#4 Set up analytics
Attach UTM code to a custom URL
that allows you to track a
campaign’s traffic source/medium,
Metrics to consider: number of
visits on landing page, number of
leads converted, number of shares
Continue to improve landing
page performance
MashWebby
2
Optimize
Landing Page for
Search Engine
 Drive organic (free) traffic from search
engine to your site
 Improve search ranking for your
website
 Improve brand exposure on SERP
(Search Engine Result Page)
MashWebby
Benefits…
#5 Research the right keywords
Research your audience
and speak the same
languages/keywords as
your target audience
MashWebby
#5 Research the right keywords
Research your audience
and speak the same
languages/keywords as
your target audience
Keyword research tools:
AdWords planner, Google
Trend, Wordtracker
MashWebby
#6 Include keywords in page URL
Include keywords in
landing page URL
MashWebby
#6 Include keywords in page URL
Include keywords in
landing page URL
For example:
“www.example.com/category/
keywords of your landing page
title”
MashWebby
#7 Use long-tail keywords
Keyword phrases that are
more than 2 or 3 words
MashWebby
#7 Use long-tail keywords
Keyword phrases that are
more than 2 or 3 words
Attract targeted niche/audience,
less competitive
MashWebby
#7 Use long-tail keywords
Keyword phrases that are
more than 2 or 3 words
Attract targeted niche/audience,
less competitive
For examples, “digital marketing
vs. digital marketing for tech
startups”
MashWebby
#8 Improve HTML elements
Include keywords in
your title tag -
<title>keywords</title>
MashWebby
#8 Improve HTML elements
Include keywords in
your title tag -
<title>keywords</title>
Include keywords in H1
and H2 header tags
MashWebby
#8 Improve HTML elements
Include keywords in
your title tag -
<title>keywords</title>
Include keywords in H1
and H2 header tags
Use Alt tag to give images
description:
<img src=“image.jpg"
alt=“keywords for images“>
MashWebby
#9 Include meta description
Include relevant keywords in
meta tag to capture visitors’
interest on search engine
MashWebby
#9 Include meta description
Include relevant keywords in
meta tag to capture visitors’
interest on search engine
Each landing page should have
an unique meta description
MashWebby
#9 Include meta description
Include relevant keywords in
meta tag to capture visitors’
interest on search engine
Each landing page should have
an unique meta description
Keep your meta description less
than 160 characters
MashWebby
#10 Get social
Contents that get shared =
get found easily on search
engine
MashWebby
#10 Get social
Contents that get shared =
get found easily on search
engine
Add social sharing buttons on
your landing page
MashWebby
#10 Get social
Contents that get shared =
get found easily on search
engine
Add social sharing buttons on
your landing page
Place social share buttons at
places that are highly visible
MashWebby
3
Optimize
Landing Page for
User Experience
 Increase time on site = improve search
ranking
 Lower bounce rate or drop-off rate
 Keep visitors coming back in the
future = increase retention rate
MashWebby
Benefits…
#11 Improve landing page design
Choose simple and clear
landing page templates
MashWebby
#11 Improve landing page design
Choose simple and clear
landing page templates
Make sure landing page is
responsive on mobile device
MashWebby
#11 Improve landing page design
Choose simple and clear
landing page templates
Make sure landing page is
responsive on mobile device
Keep color scheme consistent
and make sure it attracts visitors’
eyes easily
MashWebby
#12 Include visual assets
Use relevant and
high quality images
on landing page
MashWebby
#12 Include visual assets
Use relevant and
high quality images
on landing page
Provide whitespaces
between images and text
MashWebby
#12 Include visual assets
Use relevant and
high quality images
on landing page
Provide whitespaces
between images and text
Include explainer videos on
landing page to make it more
interesting
MashWebby
#13 Improve navigation experience
Remove distractions such as
irrelevant pop-ups or links to keep
visitors focused on the landing page
MashWebby
#13 Improve navigation experience
Remove distractions such as
irrelevant pop-ups or links to keep
visitors focused on the landing page
Guide visitors where to go next
after they perform certain actions
MashWebby
#13 Improve navigation experience
Remove distractions such as
irrelevant pop-ups or links to keep
visitors focused on the landing page
Guide visitors where to go next
after they perform certain actions
For example, tell them what to expect
after they sign up for the newsletters
MashWebby
#14 A/B test your landing page
Choose one element to test
at one time (i.e. red CTA
button vs. yellow CTA button)
MashWebby
#14 A/B test your landing page
Choose one element to test
at one time (i.e. red CTA
button vs. yellow CTA button)
Separate between control page
and testing page – which contains
the element you want to test
MashWebby
#14 A/B test your landing page
Choose one element to test
at one time (i.e. red CTA
button vs. yellow CTA button)
Separate between control page
and testing page – which contains
the element you want to test
Run the A/B experiment, track and
see which design converts better
MashWebby
Digital/Technical
Marketer
Twitter @whizzzoe #codetheweb
#electronicmusiclover
Ask a Question?
24/7 talking about
SEO, inbound
marketing & growth
hacking
Ninja at
MashWebby.com
I’m here, let’s get in touch!
THANK YOULove what you read? Share it with your colleagues 

More Related Content

PPT
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
PPTX
Landing Pages Presentation
PDF
50 Landing Page Best Practices
PDF
How to Run Successful Customer Marketing to Earn Life-long Customers #INBOUND13
PDF
Harnessing the Power of Segmentation for Marketing Results #INBOUND2013
DOCX
Automotive Advertising Landing Page Best Practices
PDF
Perfecting the conversion process 2014 - Class #7 HubSpot Inbound Academy Cer...
Aquent/AMA Webcast: How User Centered Web Design Techniques Enhance Online Ma...
Landing Pages Presentation
50 Landing Page Best Practices
How to Run Successful Customer Marketing to Earn Life-long Customers #INBOUND13
Harnessing the Power of Segmentation for Marketing Results #INBOUND2013
Automotive Advertising Landing Page Best Practices
Perfecting the conversion process 2014 - Class #7 HubSpot Inbound Academy Cer...

What's hot (20)

PDF
Website Redesign Checklist and Tips
PPTX
Landing Page Best Practices
PDF
The Anatomy of a Landing Page
PPTX
Pay per click
PDF
The Art of Startup Customer Acquisition
PDF
Creating Seamless User Experiences in Website Design
PPTX
Making Websites & Email Marketing Work for Small Business
PDF
How to Create an Effective Inbound Marketing Campaign
PDF
Customer Acquisition: Growth marketing for startups
PPT
AAISP Search Engine Marketing for Internet Sales Managers in Car Dealerships
PPTX
Presentation on digital mkt
PDF
How to Drive Bottom of Funnel Results from your Blog
PPT
SEO Basics
PDF
10 Ways to Make Your Lead Generation Website Convert On the First Visit
PDF
Internet marketing e book
PDF
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016
PPTX
Perfecting the Conversion Process to Get More Leads
PPTX
Zero Budget Marketing - AdGlobal360
PPTX
Why HubSpot
PDF
Landing Pages for Content Marketing
Website Redesign Checklist and Tips
Landing Page Best Practices
The Anatomy of a Landing Page
Pay per click
The Art of Startup Customer Acquisition
Creating Seamless User Experiences in Website Design
Making Websites & Email Marketing Work for Small Business
How to Create an Effective Inbound Marketing Campaign
Customer Acquisition: Growth marketing for startups
AAISP Search Engine Marketing for Internet Sales Managers in Car Dealerships
Presentation on digital mkt
How to Drive Bottom of Funnel Results from your Blog
SEO Basics
10 Ways to Make Your Lead Generation Website Convert On the First Visit
Internet marketing e book
Ultimate Guide: Build a Passive Income Blog From Scratch in 2016
Perfecting the Conversion Process to Get More Leads
Zero Budget Marketing - AdGlobal360
Why HubSpot
Landing Pages for Content Marketing
Ad

Viewers also liked (6)

PDF
Google Panda and Penguin
PPT
SEO On Page Activities 2014
PPT
SEO-off page optimization technique
PPTX
SEO Off Page Optimization
PDF
Off-Page Search Engine Optimization
Google Panda and Penguin
SEO On Page Activities 2014
SEO-off page optimization technique
SEO Off Page Optimization
Off-Page Search Engine Optimization
Ad

Similar to The Beginner's Guide to Landing Page Optimization (20)

PDF
Hubspot lead generation_playbook
PPT
Google Analytics for Increased Website Conversion
DOCX
Landing page best practices
PPT
10 Simple Web Strategies to Make Your Web Marketing Click
PPT
10 Simple Web Strategies Final
PDF
September 2009 - Using Competitive Intelligence to Drive Content Solutions
PPT
Is Your Website Being Found?
PPT
Search Engine Marketing - Boost your presence. Build your brand.
PPTX
Complete DIGITAL MARKETING Uwinpc dot Com.pptx
PDF
How to create an engaging landing page that converts visitors into leads
PPTX
Fundamentals of Digital Marketing
PDF
Masterclass: Advanced Strategies on LinkedIn
PDF
How to Unlock the ROI of Your Marketing Analytics
PPT
Post Click Marketing: Understanding Your Visitors
DOCX
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
PDF
How to Optimize Landing Pages to Generate More Leads
PPTX
Keys to the Online Marketing Kingdom by Informed Web Content
PPTX
Micro Share Web Seminar
PDF
How to Optimize the SEO of Shopify Stores
PPT
Marketing On A Shoestring Budget 5 14 09 Final
Hubspot lead generation_playbook
Google Analytics for Increased Website Conversion
Landing page best practices
10 Simple Web Strategies to Make Your Web Marketing Click
10 Simple Web Strategies Final
September 2009 - Using Competitive Intelligence to Drive Content Solutions
Is Your Website Being Found?
Search Engine Marketing - Boost your presence. Build your brand.
Complete DIGITAL MARKETING Uwinpc dot Com.pptx
How to create an engaging landing page that converts visitors into leads
Fundamentals of Digital Marketing
Masterclass: Advanced Strategies on LinkedIn
How to Unlock the ROI of Your Marketing Analytics
Post Click Marketing: Understanding Your Visitors
Unlocking Success A Comprehensive Guide to Optimize Your Landing Page Strateg...
How to Optimize Landing Pages to Generate More Leads
Keys to the Online Marketing Kingdom by Informed Web Content
Micro Share Web Seminar
How to Optimize the SEO of Shopify Stores
Marketing On A Shoestring Budget 5 14 09 Final

Recently uploaded (20)

PDF
How to Get Business Funding for Small Business Fast
PPTX
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
PPTX
ICG2025_ICG 6th steering committee 30-8-24.pptx
PDF
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
PPTX
HR Introduction Slide (1).pptx on hr intro
PPTX
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
PPTX
New Microsoft PowerPoint Presentation - Copy.pptx
PDF
NewBase 12 August 2025 Energy News issue - 1812 by Khaled Al Awadi_compresse...
PDF
Ôn tập tiếng anh trong kinh doanh nâng cao
PPTX
Belch_12e_PPT_Ch18_Accessible_university.pptx
PDF
Daniels 2024 Inclusive, Sustainable Development
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
IFRS Notes in your pocket for study all the time
PPTX
Principles of Marketing, Industrial, Consumers,
PDF
Nidhal Samdaie CV - International Business Consultant
PDF
Deliverable file - Regulatory guideline analysis.pdf
PDF
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
PPTX
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
DOCX
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement
How to Get Business Funding for Small Business Fast
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
ICG2025_ICG 6th steering committee 30-8-24.pptx
Stem Cell Market Report | Trends, Growth & Forecast 2025-2034
HR Introduction Slide (1).pptx on hr intro
Board-Reporting-Package-by-Umbrex-5-23-23.pptx
New Microsoft PowerPoint Presentation - Copy.pptx
NewBase 12 August 2025 Energy News issue - 1812 by Khaled Al Awadi_compresse...
Ôn tập tiếng anh trong kinh doanh nâng cao
Belch_12e_PPT_Ch18_Accessible_university.pptx
Daniels 2024 Inclusive, Sustainable Development
340036916-American-Literature-Literary-Period-Overview.ppt
Reconciliation AND MEMORANDUM RECONCILATION
IFRS Notes in your pocket for study all the time
Principles of Marketing, Industrial, Consumers,
Nidhal Samdaie CV - International Business Consultant
Deliverable file - Regulatory guideline analysis.pdf
Elevate Cleaning Efficiency Using Tallfly Hair Remover Roller Factory Expertise
Dragon_Fruit_Cultivation_in Nepal ppt.pptx
unit 2 cost accounting- Tender and Quotation & Reconciliation Statement

The Beginner's Guide to Landing Page Optimization

  • 1. The Beginner’s Guide to Landing Page Optimization How to increase the success rate your landing page drives traffic, leads and close sales? MashWebby
  • 2. Hi there! I’m Zoe Chew
  • 3. Digital/Technical Marketer Twitter @whizzzoe #codetheweb #electronicmusiclover Zoe…. 24/7 talking about SEO, inbound marketing & growth hacking Ninja at MashWebby.com I’m here, let’s get in touch!
  • 4. How to optimize your landing page to drive more traffic, leads and sales? QUESTIONS? MashWebby
  • 5. What are the must-have elements of an effective landing page? QUESTIONS? MashWebby
  • 6. I’ll show some examples so you can execute them in your campaign
  • 7. Ready to cook some knowledge?
  • 8. Hmm…. Is A Website Home Page = A Landing Page? MashWebby
  • 10. Website home page A website home page delivers generic information about your products/services MashWebby
  • 11. Website home page Created for awareness purpose, which is to drive traffic and attract visitors to your site. MashWebby
  • 12. Website home page Created for awareness purpose, which is to drive traffic and attract visitors to your site. It introduces about who you are, what products/services you have, what you do - without being focused on one particular purpose. MashWebby
  • 14. Landing page A landing page delivers information about specific offer, created to drive targeted audience and leads MashWebby
  • 15. Landing page Created for conversion purpose, which is to convert unknown visitors into known leads. MashWebby
  • 16. Landing page Created for conversion purpose, which is to convert unknown visitors into known leads. E.g.: visitors sign up for newsletter, download eBook, subscribe to membership, etc. MashWebby
  • 17. 3 Ways to Optimize Your Landing Page
  • 18. 3 Ways To Optimize Your Landing Page Optimize For Conversion Rate Optimize For Search Engine Optimize For User Experience MashWebby
  • 20.  Increase sign up rates or number of leads generated  Grow your email list  Engage with your potential customers MashWebby Benefits…
  • 21. #1 Create compelling offer Research your target audience for the offer (their roles, age, interest, motivation and challenges) MashWebby
  • 22. #1 Create compelling offer Offer something your ideal customers want to look for in order to solve their problems. Research your target audience for the offer (their roles, age, interest, motivation and challenges) MashWebby
  • 23. #1 Create compelling offer Offer something your ideal customers want to look for in order to solve their problems. Compelling headline: “How to (solve ideal customer problems) using (your secret source) Research your target audience for the offer (their roles, age, interest, motivation and challenges) MashWebby
  • 24. #2 Entice visitors using calls-to-action Use actionable words like: “Get, Download or Sign Up for free trial” MashWebby
  • 25. #2 Entice visitors using calls-to-action Use actionable words like: “Get, Download or Sign Up for free trial” Make your CTA buttons stand out with contrasting colors MashWebby
  • 26. #2 Entice visitors using calls-to-action Use actionable words like: “Get, Download or Sign Up for free trial” Make your CTA buttons stand out with contrasting colors A/B test to measure the impact of CTA on your conversion rate MashWebby
  • 27. #3 Use sign up form Make it easy for people to understand and fill out the form MashWebby
  • 28. #3 Use sign up form Make it easy for people to understand and fill out the form Include email privacy policy (i.e. “We will not spam your inbox”) MashWebby
  • 29. #3 Use sign up form Make it easy for people to understand and fill out the form Include email privacy policy (i.e. “We will not spam your inbox”) Match form length with the value of your offer (the more valuable is your offer, the more information you can ask) MashWebby
  • 30. #4 Set up analytics Attach UTM code to a custom URL that allows you to track a campaign’s traffic source/medium, MashWebby
  • 31. #4 Set up analytics Attach UTM code to a custom URL that allows you to track a campaign’s traffic source/medium, Metrics to consider: number of visits on landing page, number of leads converted, number of shares MashWebby
  • 32. #4 Set up analytics Attach UTM code to a custom URL that allows you to track a campaign’s traffic source/medium, Metrics to consider: number of visits on landing page, number of leads converted, number of shares Continue to improve landing page performance MashWebby
  • 34.  Drive organic (free) traffic from search engine to your site  Improve search ranking for your website  Improve brand exposure on SERP (Search Engine Result Page) MashWebby Benefits…
  • 35. #5 Research the right keywords Research your audience and speak the same languages/keywords as your target audience MashWebby
  • 36. #5 Research the right keywords Research your audience and speak the same languages/keywords as your target audience Keyword research tools: AdWords planner, Google Trend, Wordtracker MashWebby
  • 37. #6 Include keywords in page URL Include keywords in landing page URL MashWebby
  • 38. #6 Include keywords in page URL Include keywords in landing page URL For example: “www.example.com/category/ keywords of your landing page title” MashWebby
  • 39. #7 Use long-tail keywords Keyword phrases that are more than 2 or 3 words MashWebby
  • 40. #7 Use long-tail keywords Keyword phrases that are more than 2 or 3 words Attract targeted niche/audience, less competitive MashWebby
  • 41. #7 Use long-tail keywords Keyword phrases that are more than 2 or 3 words Attract targeted niche/audience, less competitive For examples, “digital marketing vs. digital marketing for tech startups” MashWebby
  • 42. #8 Improve HTML elements Include keywords in your title tag - <title>keywords</title> MashWebby
  • 43. #8 Improve HTML elements Include keywords in your title tag - <title>keywords</title> Include keywords in H1 and H2 header tags MashWebby
  • 44. #8 Improve HTML elements Include keywords in your title tag - <title>keywords</title> Include keywords in H1 and H2 header tags Use Alt tag to give images description: <img src=“image.jpg" alt=“keywords for images“> MashWebby
  • 45. #9 Include meta description Include relevant keywords in meta tag to capture visitors’ interest on search engine MashWebby
  • 46. #9 Include meta description Include relevant keywords in meta tag to capture visitors’ interest on search engine Each landing page should have an unique meta description MashWebby
  • 47. #9 Include meta description Include relevant keywords in meta tag to capture visitors’ interest on search engine Each landing page should have an unique meta description Keep your meta description less than 160 characters MashWebby
  • 48. #10 Get social Contents that get shared = get found easily on search engine MashWebby
  • 49. #10 Get social Contents that get shared = get found easily on search engine Add social sharing buttons on your landing page MashWebby
  • 50. #10 Get social Contents that get shared = get found easily on search engine Add social sharing buttons on your landing page Place social share buttons at places that are highly visible MashWebby
  • 52.  Increase time on site = improve search ranking  Lower bounce rate or drop-off rate  Keep visitors coming back in the future = increase retention rate MashWebby Benefits…
  • 53. #11 Improve landing page design Choose simple and clear landing page templates MashWebby
  • 54. #11 Improve landing page design Choose simple and clear landing page templates Make sure landing page is responsive on mobile device MashWebby
  • 55. #11 Improve landing page design Choose simple and clear landing page templates Make sure landing page is responsive on mobile device Keep color scheme consistent and make sure it attracts visitors’ eyes easily MashWebby
  • 56. #12 Include visual assets Use relevant and high quality images on landing page MashWebby
  • 57. #12 Include visual assets Use relevant and high quality images on landing page Provide whitespaces between images and text MashWebby
  • 58. #12 Include visual assets Use relevant and high quality images on landing page Provide whitespaces between images and text Include explainer videos on landing page to make it more interesting MashWebby
  • 59. #13 Improve navigation experience Remove distractions such as irrelevant pop-ups or links to keep visitors focused on the landing page MashWebby
  • 60. #13 Improve navigation experience Remove distractions such as irrelevant pop-ups or links to keep visitors focused on the landing page Guide visitors where to go next after they perform certain actions MashWebby
  • 61. #13 Improve navigation experience Remove distractions such as irrelevant pop-ups or links to keep visitors focused on the landing page Guide visitors where to go next after they perform certain actions For example, tell them what to expect after they sign up for the newsletters MashWebby
  • 62. #14 A/B test your landing page Choose one element to test at one time (i.e. red CTA button vs. yellow CTA button) MashWebby
  • 63. #14 A/B test your landing page Choose one element to test at one time (i.e. red CTA button vs. yellow CTA button) Separate between control page and testing page – which contains the element you want to test MashWebby
  • 64. #14 A/B test your landing page Choose one element to test at one time (i.e. red CTA button vs. yellow CTA button) Separate between control page and testing page – which contains the element you want to test Run the A/B experiment, track and see which design converts better MashWebby
  • 65. Digital/Technical Marketer Twitter @whizzzoe #codetheweb #electronicmusiclover Ask a Question? 24/7 talking about SEO, inbound marketing & growth hacking Ninja at MashWebby.com I’m here, let’s get in touch!
  • 66. THANK YOULove what you read? Share it with your colleagues 