The Brookwood Community:

MGMT 6389

Milton Howard and Clint Strickland
The brookwood commmunity ppt-final
The Brookwood Community


Brookshire, Texas
 485 Acres
 God-Centered
 501(C)(3) Non Profit



200 Adults with functional disabilities
 Taught skills and employed in on-site enterprises



Enterprises- Over $5 million annually in revenues
 Covers 40% of annual budget



Run without government funding
The Brookwood Community







8 group homes
2 single-family staff homes
A residential Inn
A Health and Dental Clinic
Worship Center







Enterprise Buildings
47 Greenhouses
Gift Retail Shop
The Café at Brookwood
Several Support Buildings
Defining the Problem
Brookwood and Sustainability:




Funding: Tuition, enterprise sales, donations
High energy consumption
Utilities: Largest single operating expense
 Over $600k annually going to $700k annually
 Electric: $464K –5 year contract
 Gas: $85k
 Water: $80k
 High Water rate
Defining the Problem






Community is growing
Projected electric demand: 1.5 Megawatts
 Would increase utility expense by an
additional $100k
5 Year Electric Contract
 Signed when gas prices were at all-time
high
Proposed Solution






Completely eliminate Brookwood’s rising
utility costs
Create a profit center from an historic
expense center

Goal: Sustainability
Borrowing Sources








Renegotiate out of market contracts
Municipal Water Systems
Brown Power Plants
Solar Power Plants
 Costs dropped 50% in last 3 years
Wind Power Plants
 Longer blades, taller towers, more power
Energy Audits
Borrowing Sources







Organic Farming
 Good mission fit
Oil and Gas Drilling
Horse Stables
Fund Raising Process
 Already strong in this area
Social Media
 Increasing web presence
Crowdfunding
 Targeted campaigns
Combining


Creating The Greenbrook Energy Program



Renegotiating electric contract



Invite execs to tour Brookwood
Extend contract out, buyout for $80k, or start over



Conduct Energy Audit for community



Utilize Green Resources






Install wind and solar power facilities by 2018
Exceed 1.5 MW demand
Sell excess to market at a profit
Install potable groundwater wells
Combining Cont’d.
Wind, Water, and Solar at Brookwood

 Install met tower to measure wind
 Install one 2-3 MW turbine
 Turbine visible from I-10, promote Brookwood/Greenbrook
 Install micro-turbines
 Build water, waste treatment plant and or renegotiate contract
Wind, Water, and Solar at Brookwood




Install roof-top solar on
buildings
Install ground-mount
solar of up to 5 MW
Install PV Lighting, water
heater, and ground water
pumps




PV (Photovoltaic)

Build Solar train to tour
Greenbrook


Tickets sold at Gift Shop
Fundraising and Awareness


Estimated cost to fund Greenbrook: $5.5 million




Horseshow Gala and Host Committee






Amount will be raised through a combination of sources
Upscale event to raise funds and awareness
Committee: Major players in water, solar, and wind
industries

Utilize used/donated solar panels
Manufacturer and utility alliances



Electric provider
“Test site” for wind power demonstrations
Organic Farming






500,000 plants grown
yearly at Brookwood
47 Greenhouses
On-site sales and
wholesale customers
37,000 poinsettias/year
Crops:
peaches, blackberries,
broccoli, carrots, cucum
bers, herbs/spices, pep
pers, squash
Fundraising & Awareness Cont’d.


Oil & Gas-Lease Funding




Bright Star Stables-Lease Funding




Looking for a new location when lease is up

Social Media








Brookwood owns 90% of mineral rights

RenewableEnergyFriends.com site & Facebook Group
5500+ connections on LinkedIn
Brookwood “Young Professionals” Facebook Group and Page
Goal: Support and promote Greenbrook Program

Crowdfunding



Use site like fundly.com or Crowdfunder
Targeted Greenbrook campaigns
Incubation




Began with “Ah-ha!”
moment during tour of
Brookwood’s on-site chapel
RenewableEnergyFriends
was created


Greenbrook plan started
http://www.renewableenergyfriends.com



Small steps toward big goal
Judging the Greenbrook Solution



Problem: Create profit center from utility expense
center and make Brookwood sustainable
Realistic?






Large wind turbines- Feasible





$900k per year swing (from $700k expense to $200k
profit)
Yes, is feasible
Use Brookwood as test site

Small hybrid Wind Solar Turbines- Not Feasible
Solar- Feasible


Install Ground Mount units only
Judging the Greenbrook Solution


Water Plant- Not Feasible





Instead, utilize existing wells and install new ones
Could save $52k annually with $100k investment

Fundraising- Feasible




Horseshow planned for November 9, 2013
Raised $212k for the event so far
Citizens painted horse, “Brooks”, to be sold during event




Donated by Bright Star Stables and Old Town Katy Vet clinic

Organic Farming- Feasible


Would require new KM, but within reach
Enhancing the Problem & Solution



After incubation, the problem became very
clear, defined
Utility provider took tour & agreed to lower rates!




Conducted Energy Audit




Just changing light bulbs saved $40k/year

Installed hybrid wind and solar turbine, met tower




Saved Brookwood $125k annually

Found PV Solar to be best solution and will appropriate majority of
funds to it

Find large wind turbine manufacturer to lease land


Install Tall Test Turbine – Beacon!
Greenbrook Project Cost, Savings, and Status
Enhanced Greenbrook Cost, Savings, and Status
Appendix: Autumn Classic Horseshow Invite
Appendix: “Brooks” Teaser #1
Appendix: “Brooks” Teaser #2
Appendix: “Brooks” Revealed
Thank You!
Milton Howard and Clint Strickland

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The brookwood commmunity ppt-final

  • 1. The Brookwood Community: MGMT 6389 Milton Howard and Clint Strickland
  • 3. The Brookwood Community  Brookshire, Texas  485 Acres  God-Centered  501(C)(3) Non Profit  200 Adults with functional disabilities  Taught skills and employed in on-site enterprises  Enterprises- Over $5 million annually in revenues  Covers 40% of annual budget  Run without government funding
  • 4. The Brookwood Community      8 group homes 2 single-family staff homes A residential Inn A Health and Dental Clinic Worship Center      Enterprise Buildings 47 Greenhouses Gift Retail Shop The Café at Brookwood Several Support Buildings
  • 5. Defining the Problem Brookwood and Sustainability:    Funding: Tuition, enterprise sales, donations High energy consumption Utilities: Largest single operating expense  Over $600k annually going to $700k annually  Electric: $464K –5 year contract  Gas: $85k  Water: $80k  High Water rate
  • 6. Defining the Problem    Community is growing Projected electric demand: 1.5 Megawatts  Would increase utility expense by an additional $100k 5 Year Electric Contract  Signed when gas prices were at all-time high
  • 7. Proposed Solution    Completely eliminate Brookwood’s rising utility costs Create a profit center from an historic expense center Goal: Sustainability
  • 8. Borrowing Sources       Renegotiate out of market contracts Municipal Water Systems Brown Power Plants Solar Power Plants  Costs dropped 50% in last 3 years Wind Power Plants  Longer blades, taller towers, more power Energy Audits
  • 9. Borrowing Sources       Organic Farming  Good mission fit Oil and Gas Drilling Horse Stables Fund Raising Process  Already strong in this area Social Media  Increasing web presence Crowdfunding  Targeted campaigns
  • 10. Combining  Creating The Greenbrook Energy Program  Renegotiating electric contract   Invite execs to tour Brookwood Extend contract out, buyout for $80k, or start over  Conduct Energy Audit for community  Utilize Green Resources     Install wind and solar power facilities by 2018 Exceed 1.5 MW demand Sell excess to market at a profit Install potable groundwater wells
  • 12. Wind, Water, and Solar at Brookwood  Install met tower to measure wind  Install one 2-3 MW turbine  Turbine visible from I-10, promote Brookwood/Greenbrook  Install micro-turbines  Build water, waste treatment plant and or renegotiate contract
  • 13. Wind, Water, and Solar at Brookwood    Install roof-top solar on buildings Install ground-mount solar of up to 5 MW Install PV Lighting, water heater, and ground water pumps   PV (Photovoltaic) Build Solar train to tour Greenbrook  Tickets sold at Gift Shop
  • 14. Fundraising and Awareness  Estimated cost to fund Greenbrook: $5.5 million   Horseshow Gala and Host Committee     Amount will be raised through a combination of sources Upscale event to raise funds and awareness Committee: Major players in water, solar, and wind industries Utilize used/donated solar panels Manufacturer and utility alliances   Electric provider “Test site” for wind power demonstrations
  • 15. Organic Farming      500,000 plants grown yearly at Brookwood 47 Greenhouses On-site sales and wholesale customers 37,000 poinsettias/year Crops: peaches, blackberries, broccoli, carrots, cucum bers, herbs/spices, pep pers, squash
  • 16. Fundraising & Awareness Cont’d.  Oil & Gas-Lease Funding   Bright Star Stables-Lease Funding   Looking for a new location when lease is up Social Media      Brookwood owns 90% of mineral rights RenewableEnergyFriends.com site & Facebook Group 5500+ connections on LinkedIn Brookwood “Young Professionals” Facebook Group and Page Goal: Support and promote Greenbrook Program Crowdfunding   Use site like fundly.com or Crowdfunder Targeted Greenbrook campaigns
  • 17. Incubation   Began with “Ah-ha!” moment during tour of Brookwood’s on-site chapel RenewableEnergyFriends was created  Greenbrook plan started http://www.renewableenergyfriends.com  Small steps toward big goal
  • 18. Judging the Greenbrook Solution   Problem: Create profit center from utility expense center and make Brookwood sustainable Realistic?    Large wind turbines- Feasible    $900k per year swing (from $700k expense to $200k profit) Yes, is feasible Use Brookwood as test site Small hybrid Wind Solar Turbines- Not Feasible Solar- Feasible  Install Ground Mount units only
  • 19. Judging the Greenbrook Solution  Water Plant- Not Feasible    Instead, utilize existing wells and install new ones Could save $52k annually with $100k investment Fundraising- Feasible    Horseshow planned for November 9, 2013 Raised $212k for the event so far Citizens painted horse, “Brooks”, to be sold during event   Donated by Bright Star Stables and Old Town Katy Vet clinic Organic Farming- Feasible  Would require new KM, but within reach
  • 20. Enhancing the Problem & Solution   After incubation, the problem became very clear, defined Utility provider took tour & agreed to lower rates!   Conducted Energy Audit   Just changing light bulbs saved $40k/year Installed hybrid wind and solar turbine, met tower   Saved Brookwood $125k annually Found PV Solar to be best solution and will appropriate majority of funds to it Find large wind turbine manufacturer to lease land  Install Tall Test Turbine – Beacon!
  • 21. Greenbrook Project Cost, Savings, and Status
  • 22. Enhanced Greenbrook Cost, Savings, and Status
  • 23. Appendix: Autumn Classic Horseshow Invite
  • 27. Thank You! Milton Howard and Clint Strickland