The carrot and heuristic - The big problem with bigdata
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The document discusses the interplay between big data and behavioral science, emphasizing the importance of understanding human feelings in data analysis. It touches on the limitations of data models, the difference between correlation and causation, and the impact of heuristics on decision-making. The text includes references to various experts and highlights the necessity of adopting a more human-centric approach to data interpretation.
The carrot and heuristic - The big problem with bigdata
- 1. The Carrot and Heuristic ..the big problem with big data Scott D. McArthur
- 2. …reading
- 3. ...Denmark
- 4. Milgram …the power of authority …and the dangers of abstraction
- 6. Win , win, win
- 7. ..big “The Devil hath power to assume a pleasing shape.”
- 8. Detail
- 10. From: Spurious Correlations website
- 11. From: Spurious Correlations website
- 12. From: Spurious Correlations website
- 13. From: Spurious Correlations website
- 14. "All models are wrong; some models are useful". George Box
- 15. Why does all this happen?
- 16. Heuristics are mental shortcuts that ease decision making
- 17. ...Denmark
- 18. Perfect storm
- 19. Professor Teddy Hall Archaeometry “...like being a detective, looking for clues with the hope of confirming or uncovering reality…”
- 20. Consequences
- 21. “Imagine how much harder physics would be if electrons had feelings!”
- 24. ”Imagine how much more effective big data would be if we remember that people have feelings!”