The Case for a Mobile Strategy
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The Shoreline Chamber of Commerce luncheon on April 10, 2013, discussed the importance of mobile marketing as a necessary communication channel for businesses. Key statistics highlighted smartphone and tablet usage trends, emphasizing the shift towards omni-channel solutions for consumer engagement. The discussion stressed the integration of mobile strategies in business planning and budgeting, with a call to prioritize user-centric designs.
The Case for a Mobile Strategy
- 1. Shoreline Chamber of Commerce Luncheon April 10, 2013 “Realizing Omni-Channel Solutions”
- 2. First - A Little Food For Thought
- 3. “Mobile Marketing is how businesses communicate with consumer’s on their mobile devices, with their explicit permission, at the right time, at the right place while providing relevant value.” -Kim Dushinski
- 4. Smartphone Platform › Android still leading › Apple regaining market share › Little traction for Windows – so far
- 5. Smartphone Usage Facts › 48% Never turn their phone off 1 › 33% Would rather give up TV 2 › 80% Visit social networks 2 › 94% Users look for local information 2 › 90% Take action as a result 2 › 64% of Smartphones used for shopping 2 › 80% Users don’t leave home with out them 2 › 35% Have made purchases on their device 2 › 64% Sleep with their phone – in bed or at bedside 1 › Half of them check their device at least once at night!1 1 – MMA, 2 - Google
- 6. Tablet Platform › Apple still dominating › Android adoption up – split between Android and Amazon › Little traction for Windows – but just launched
- 7. Tablet Usage Facts › 29% of US adults own a tablet 1 › 79% of usage at home 2 › 77% owners use everyday 3 › 53% consume news daily 3 › 9% of daily media interactions 2 › 63% of usage motivated by entertainment 2 › Most often a starting point for shopping and trip planning2 Source: 1 – PEW, 2 – Google, 3 - Hubspot
- 8. But Really, Its and Omni-Channel World
- 15. Hybrid Apps
- 16. SMS/MMS
- 17. Mobile Codes QR Code Data Matrix Code Microsoft Tag
- 18. Advertising
- 19. Mobile Coupons Custom Bar Code Passbook Perka
- 20. Geo-Location
- 22. KPIs World Federation of Advertisers and Warc – most tracked KPIs: 1. Activity (requests/registrations) 2. Direct visits/visitors to website 3. Clicks 4. General brand metrics (awareness etc.) 5. Dwell time 6. Bounce rate 7. Reach 8. Engagement activity 9. Brand loyal metrics 10. No. of conversions/registrations
- 23. Key Take Aways • Mobile not just good idea – mandatory for future • Think mobile first in planning and design • Mobile is a channel – so don’t silo - integrate • Start building the case for ROI • Marketing – start with 10% of budget • Begins with users –both external and internal
- 24. Final Act
- 25. Questions? “Realizing Omni-Channel Solutions” Tel: 425.214.2472 Email: drmann@seatownmarketing.com Web: www.seatownmarketing.com