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The changes in service delivery with
                   Cloud Computing

                      Martin Hingley, ITCandor (mhingley@itcandor.com)
                                  BrightTALK, April 18th 2012




ITC Market Forecast                                                      ITCandor 2012
Agenda




       •   Cloud Computing sizing
       •   Reference architecture examples
       •   The changing role of internal IT
       •   Enterprise, Government and Service Provider developments
       •   SaaS, BPaaS, IaaS and PaaS services
       •   Summary




ITC Market Forecast                                                   ITCandor 2012
Cloud Computing sizing – revenue ($US
                                  billions)
                                               $6



             Other                             $5
                             Broadband
             21.2%
                               24.6%
                                                                            Traditional
Infrastr
         ucture                                $4
                s /w
      4.6%

Fixed Line
   4.6%          n          Internet Service
          n tatio
        e
     lem %
  Imp 4.8
                                 21.1%         $3

          Software
         Maintenance
            8.4%       Wireless                $2
                       10.8%
                                                                                              Cloud
                                               $1
     World Cloud ITC
      2012 - $1.2T                             $0   2003 2004   2005 2006 2007 2008 2009   2010 2011 2012 2013 2014   2015 2015



ITC Market Forecast                                                                                          ITCandor 2012
The advantages of different types of Cloud
                         Computing

Private Cloud                                           Hybrid Private Cloud
                          TCO                                             TCO
(on premise)                                            (on/off premise)

      Average                                Security         Average                            Security




              Performance       Elasticity                          Performance     Elasticity



Hybrid Multi-                                           Public Cloud
                          TCO                                                 TCO
Tennant Cloud                                           (off premise)
(off premise)
       Average                               Security         Average                            Security




                Performance     Elasticity                          Performance     Elasticity
ITC Market Forecast                                                                  ITCandor 2012
Reference architecture examples - IBM




ITC Market Forecast                                     ITCandor 2012
Cloud architecture example - HP

Hybrid Cloud                                                               Hybrid Cloud Solutions
Solutions                                                        Hybrid Dev/Test, IaaS, Information as a Service

                                                                                      HP Portal Experience
                                 Catalog, Service Request Management, Account Management, Aggregation, Performance, Cost, Billing, Service Reporting


                 HP Private Cloud Licensed Products                              HP Managed Cloud Services                                        HP Cloud Services
                           Private Dev/Test                                                            Email, Collab,                                    Autonomy Protect
                                                                        CRM             Analytics                          Security           PaaS                              Data Services
Standalone                                                                                            Unified Comms                                         & Promote

Cloud Products    Private IaaS
                                       Private Cloud w/
                                          Application                                      Dev/                         Autonomy Protect                   Dev/
& Services                              Lifecycle Mgmt                  IaaS
                                                                                           Test
                                                                                                         Mgmt              & Promote
                                                                                                                                              IaaS
                                                                                                                                                           Test
                                                                                                                                                                      Management          ….


                                                                       HP Converged Information
                                                           Idol10 - manage data & metadata, from archive targets
                                                                   HP Converged Management and Security
Common                                                              Policy, Orchestration, Monitoring & Security
Architectural
Elements                                                                     HP Converged IaaS Controller

                                                                                             HP OpenStack


                      Traditional
                                                                 HP CIaaS                                  HP CIaaS                                HP CIaaS
                                                          Converged Infrastructure as a Service     Converged Infrastructure as a Service   Converged Infrastructure as a Service
Differentiated &    Heterogeneous                                                                                                                                                     3rd
3rd Party        Hardware & Software                                                                                                                                                 Party
                                                      Converged Infrastructure                      Converged Infrastructure                Converged Infrastructure
Infrastructure
                 Servers Network Storage              Servers Network Storage                       Servers Network Storage                 Servers Network Storage
                                                                                                                                                                                    3rd Party
                        Traditional                         HP Private Cloud                         HP Managed Cloud                          HP Public Cloud                       Clouds
 ITC Market Forecast                                                                                                                                                          ITCandor 2012
Reference architecture examples - Fujitsu




ITC Market Forecast                                      ITCandor 2012
Reference architecture examples - Dell




ITC Market Forecast                                      ITCandor 2012
The changing role of internal IT


       •   Adopting public or hybrid Cloud services grows in complexity with organisational
           size
             – Small organisations can extend free-to-use consumer applications
             – Medium sized companies may build future IT exclusively on Cloud services
             – Larger organisations tend to concentrate on test-and-development and
                consumer focused initiatives first
       •   SLAs – badly implemented in many internal systems – are an essential feature
           of Cloud services
       •   Many companies have subscribed to salesforce.com – but this is not a multi-
           tenanted solution
       •   Modifying internal infrastructures and concentrating on compliance, security and
           data protection needs clear sighed policies
       •   Benefits are in shifting Cap Ex to Op Ex, reducing TCO, cutting ‘management’
           costs, speeding up time-to-implementation and closer ties between IT and
           business




ITC Market Forecast                                                                  ITCandor 2012
SaaS, BPaaS, IaaS and BPaaS services –
                         Worldwide forecast ($US billions)

$120



$100
                                                                               BPaaS

 $80



 $60
                                                                         IaaS

                                                                                             PaaS
 $40



 $20


                                             SaaS
  $0
       2003   2004    2005   2006   2007   2008   2009   2010   2011   2012   2013   2014   2015   2016

ITC Market Forecast                                                                         ITCandor 2012
Enterprise, Government and Service
                      Provider developments



       •   Paychex (HP reference) cut data centre spending – everyone wants
           Cloud, shame they didn’t think about SLAs first
       •   Bharti Telecom (IBM reference) Bharti Telecom added 2.5 million
           downloads for its mobile customers in the first month
       •   ComputerLINKS introduced ALVEA services, Arrow works on SaaS,
           other distributors implement Jamcracker
       •   The UK Government G-Cloud is designed to share IT throughout
           central government
       •   The Sanctuary Group (Symantec reference) uses desktop
           virtualisation to deliver services internally




ITC Market Forecast                                                    ITCandor 2012
Summary and conclusions




       •   Enterprises need a Cloud service catalogue and desk, need to think
           about their own reference architecture and implementation
       •   Public Clouds adoption - test and development, moving to social
           business, collaboration in production – few mission critical applications
       •   Systems vendors suggest reference architectures to help mix – look for
           Open Standards and multi-vendor choices
       •   Public Clouds could help reduce the inordinate amount of time large
           companies spend on ‘keeping the lights on’
       •   A growing number of references of public and hybrid Cloud adoption
       •   We forecast SaaS, IaaS, PaaS and BPaaS as having a strong future




ITC Market Forecast                                                            ITCandor 2012
Thank You




       • Please contact Martin Hingley at
         mhingley@itcandor.com
       • Please read more of ITCandor analysis at
         www.itcandor.net




ITC Market Forecast                                 ITCandor 2012

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The Changes In Service Delivery With Cloud Computing

  • 1. The changes in service delivery with Cloud Computing Martin Hingley, ITCandor (mhingley@itcandor.com) BrightTALK, April 18th 2012 ITC Market Forecast ITCandor 2012
  • 2. Agenda • Cloud Computing sizing • Reference architecture examples • The changing role of internal IT • Enterprise, Government and Service Provider developments • SaaS, BPaaS, IaaS and PaaS services • Summary ITC Market Forecast ITCandor 2012
  • 3. Cloud Computing sizing – revenue ($US billions) $6 Other $5 Broadband 21.2% 24.6% Traditional Infrastr ucture $4 s /w 4.6% Fixed Line 4.6% n Internet Service n tatio e lem % Imp 4.8 21.1% $3 Software Maintenance 8.4% Wireless $2 10.8% Cloud $1 World Cloud ITC 2012 - $1.2T $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2015 ITC Market Forecast ITCandor 2012
  • 4. The advantages of different types of Cloud Computing Private Cloud Hybrid Private Cloud TCO TCO (on premise) (on/off premise) Average Security Average Security Performance Elasticity Performance Elasticity Hybrid Multi- Public Cloud TCO TCO Tennant Cloud (off premise) (off premise) Average Security Average Security Performance Elasticity Performance Elasticity ITC Market Forecast ITCandor 2012
  • 5. Reference architecture examples - IBM ITC Market Forecast ITCandor 2012
  • 6. Cloud architecture example - HP Hybrid Cloud Hybrid Cloud Solutions Solutions Hybrid Dev/Test, IaaS, Information as a Service HP Portal Experience Catalog, Service Request Management, Account Management, Aggregation, Performance, Cost, Billing, Service Reporting HP Private Cloud Licensed Products HP Managed Cloud Services HP Cloud Services Private Dev/Test Email, Collab, Autonomy Protect CRM Analytics Security PaaS Data Services Standalone Unified Comms & Promote Cloud Products Private IaaS Private Cloud w/ Application Dev/ Autonomy Protect Dev/ & Services Lifecycle Mgmt IaaS Test Mgmt & Promote IaaS Test Management …. HP Converged Information Idol10 - manage data & metadata, from archive targets HP Converged Management and Security Common Policy, Orchestration, Monitoring & Security Architectural Elements HP Converged IaaS Controller HP OpenStack Traditional HP CIaaS HP CIaaS HP CIaaS Converged Infrastructure as a Service Converged Infrastructure as a Service Converged Infrastructure as a Service Differentiated & Heterogeneous 3rd 3rd Party Hardware & Software Party Converged Infrastructure Converged Infrastructure Converged Infrastructure Infrastructure Servers Network Storage Servers Network Storage Servers Network Storage Servers Network Storage 3rd Party Traditional HP Private Cloud HP Managed Cloud HP Public Cloud Clouds ITC Market Forecast ITCandor 2012
  • 7. Reference architecture examples - Fujitsu ITC Market Forecast ITCandor 2012
  • 8. Reference architecture examples - Dell ITC Market Forecast ITCandor 2012
  • 9. The changing role of internal IT • Adopting public or hybrid Cloud services grows in complexity with organisational size – Small organisations can extend free-to-use consumer applications – Medium sized companies may build future IT exclusively on Cloud services – Larger organisations tend to concentrate on test-and-development and consumer focused initiatives first • SLAs – badly implemented in many internal systems – are an essential feature of Cloud services • Many companies have subscribed to salesforce.com – but this is not a multi- tenanted solution • Modifying internal infrastructures and concentrating on compliance, security and data protection needs clear sighed policies • Benefits are in shifting Cap Ex to Op Ex, reducing TCO, cutting ‘management’ costs, speeding up time-to-implementation and closer ties between IT and business ITC Market Forecast ITCandor 2012
  • 10. SaaS, BPaaS, IaaS and BPaaS services – Worldwide forecast ($US billions) $120 $100 BPaaS $80 $60 IaaS PaaS $40 $20 SaaS $0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 ITC Market Forecast ITCandor 2012
  • 11. Enterprise, Government and Service Provider developments • Paychex (HP reference) cut data centre spending – everyone wants Cloud, shame they didn’t think about SLAs first • Bharti Telecom (IBM reference) Bharti Telecom added 2.5 million downloads for its mobile customers in the first month • ComputerLINKS introduced ALVEA services, Arrow works on SaaS, other distributors implement Jamcracker • The UK Government G-Cloud is designed to share IT throughout central government • The Sanctuary Group (Symantec reference) uses desktop virtualisation to deliver services internally ITC Market Forecast ITCandor 2012
  • 12. Summary and conclusions • Enterprises need a Cloud service catalogue and desk, need to think about their own reference architecture and implementation • Public Clouds adoption - test and development, moving to social business, collaboration in production – few mission critical applications • Systems vendors suggest reference architectures to help mix – look for Open Standards and multi-vendor choices • Public Clouds could help reduce the inordinate amount of time large companies spend on ‘keeping the lights on’ • A growing number of references of public and hybrid Cloud adoption • We forecast SaaS, IaaS, PaaS and BPaaS as having a strong future ITC Market Forecast ITCandor 2012
  • 13. Thank You • Please contact Martin Hingley at mhingley@itcandor.com • Please read more of ITCandor analysis at www.itcandor.net ITC Market Forecast ITCandor 2012