The Commodification of Net Art
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The document discusses the commodification of internet art, exploring how contemporary artists monetize their work through various online platforms and alternative economies. It emphasizes the importance of adapting art for online spaces while critiquing traditional sales models, advocating for artists to receive fair compensation for their labor. The conclusion suggests that emerging artists are increasingly willing to adjust their work for commercial success in both digital and physical realms.
The Commodification of Net Art
- 1. From Browser to Gallery (and Back): The Commodification of Internet Art
- 2. Some ideas… Do as you would in the old days 1. Spatialization 2. Commissions 3. Commercialization Monetize online 1. Just make the work about money: Create “alternative economies” for work to exist in 2. Adapt to online shopping/virtual museum…etc.
- 3. Artie Vierkant, Monochrome Arc, 2010.
- 4. Ryan Trecartin, Any Ever, PS1, 2011.
- 5. Vuk Cosic, Documenta X, part of the exhibition Net-art per me at the Slovenian Pavilion of the Venice Biennial, 2001 Documenta X, Kassel, 1997
- 6. Oliver Laric, Kopienkritik, 2011. Skulpturhalle Basel
- 7. Postinternet Survival Guide from Survivaltips.tumblr.com, curated/compiled by Katja Novitska, 2010
- 10. Success in net art Success in Contemporary Art • Winning a webbie • Winning Turner Prize award! • Interviews and good • Lots of traffic, Likes, reviews Reblogs and sitehits? • Museum/festival • Mentioned on distribution Rhizome, Furtherfield • Gallery representation or VVork • Commissions. Art Fairs. • Klout score of over 50 • Nice documentary on •Museum distribution your life’s work •Going viral • Your name in textbooks •Nice documentation •Net-famous but poor
- 11. Teo Spiller-Megatronix (1997) sold to Municipal Museum of Ljubljana for 85000 SIT ($500 USD) Image not available :[
- 12. Let’s talk about AURA • Linkrot and URLs on a unique domain name • Documentation of the internet exhibits some “aura of the digital”, or “looks like it exhibited somewhere” • Versions
- 13. Rafael Rozendaal 2011 www.artwebsitesalescontract.com / Specifies sale by: - a disc with website, files and online content - five successive collectors -Rights to resell domain as long work is kept as a whole - transfer of domain name to collector
- 14. Commissions/Support Turbulence.org Rhizome Daniel Langlois Foundation ($$$) Whitney Museum Artport (gone) TATE (gone) Guggenheim (gone) Walker Arts Center Ars Electronica Institute of Networked Cultures
- 15. John F. Simon, Every Icon (1997) http://www.numeral.com/eicon.html Given: An icon described by a 32 X 32 grid. Allowed: Any element of the grid to be colored black or white. Shown: Every icon.
- 16. Eduardo Kacs, Genesis, Ars Electronica, 1999 /2001
- 17. Various platforms made just for selling the artz • Art.sy (domain name change pending?) • VIP Artfair (just for collectors/dealers) • Art Micro Patronage (buy credit/membership and pay for art) • S-editions by Rafael Rozendaal • Kickstarter • Deviantart.com • Artobjectculture.net (previously artobj-cult.biz)
- 18. LUCY CHINEN & EMILIE GERVAIS ARTOBJECTCULTURE.NET http://artobjectculture.net/PastArt Objects/
- 19. “Our “art object tax” is a logistical term for making something more expensive because its art…We are playful with the idea of money and buying. Art commerce is a culture in itself.” Artobjectculture.net 2012
- 20. “I prefer to use technology when it is mainstream, when everyone has it, because I want to reach a large audience. If you work with brand new tech your audience is limited.” Rafael Rozendaal http://www.youtube.com/watch?v=f2nKns9_fM8
- 21. Kim Asendorf & Ole Fach Gif Market 2011 http://www.gifmarket.net
- 22. Jonas Lund, thepaintshop.biz/, 2012 “The Paintshop Rank™ is calculating the price by analyzing a set of criteria, such as Artfacts ranking and Google Ranking of the author, the quality ranking in relation to the amount of views, the amount of Facebook likes and Tweets. The underlying assumption is that two general things matter for the price, the reputation of the artist and the popularity of the painting itself.” Jonas Lund, 2012
- 24. Conclusion • Emerging artists more willing to adapt work to sell/exhibit in offline spaces • Nothing wrong with selling work. It’s time net artists got some $$$ for free labor • Models that adhere to traditional art sales processes are probably more problematic in an online environment • I thought commodity critique was cool. • Sell stuff as long as you get to keep making it the way you wanted it to be
- 25. “Hyperbranding” -Brad Troemel 2012 Everything you post can be seen as a performance contributing to a persona- as-brand on the internet! So carefully curate your Facebook posts… i.e. Man Bartlett, Petra Cortright, Ryder Ripps, Parker Ito, Netochka Nezvanova…etc.
- 26. Thanks for listening! • You can find the first manuscript of this article on: www.jennifer-chan.com Pool Postinternet Critical http://pooool.info/ • Ofluxo.net volume 1 • jennifer7chan@gmail.com
Editor's Notes
- #12: . Alexander Bassin, the buyer at Municipal Museum of Ljubljana, purchased the work for 85,000 SIT, or approximately $500 USD
- #17: Commissioned by Ars Electronica in 1999 Kac had written a synthetic gene that would translate a sentence from the Bible into Morse code, and then DNA base pairings. A computer that was connected to the internet broadcasted the development on the project and allowed remote viewers to comment on the growth of the bacteria. The installation first showed at the O.K. Center for Contemporary Art in Linz. Eventually priced at $150,000 by his gallerist in Chicago; meanwhile engraved sculptural objects which were parts of the installation ( Encryption Stones (2001)) sold for $13,000 per piece. Carly Berwick, “Net Gains: As interactive, computer-based artworks are collected and commissioned, are they losing their edge or gaining an audience?” ArteNews , December 2002. http://www.artnews.com/2002/12/01/net-gains/
- #21: http://www.youtube.com/watch?v=f2nKns9_fM8&feature=player_embedded