The document discusses a "Compelling Value Equation" that compares the present value of a product or service (PVP) plus the additional value created by change (ΔV) against the PVP plus the cost of making that change. It states that the additional value can come from technology, applications, business models, or value chains and can impact companies by creating new value/revenue, saving money, saving time, or lowering risk. It provides contact information for the strategy consulting firm White Space Strategy.