Elasticity measures the responsiveness of quantity demanded or supplied to price changes. It can be measured numerically as the percentage change in quantity divided by the percentage change in price. Elasticity can be elastic, inelastic, unitary, perfectly elastic, or perfectly inelastic depending on this ratio. There are different types of elasticity including price elasticity of demand, income elasticity of demand, and cross elasticity of demand. Elasticity is determined by factors such as the good's price relative to income, availability of substitutes, type of good, and time period under consideration.