The content26 Guide to Creating Amazon A+ Content
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The guide outlines key elements required for creating successful Amazon A+ content, which enhances the shopping experience through design and text. It details 10 essential components including main product images, intro paragraphs, product titles, and feature highlights. Additionally, it provides tips for crafting effective content, such as maintaining clarity and brevity in descriptions and using visual elements to engage consumers.
The content26 Guide to Creating Amazon A+ Content
- 1. The Guide to Creating Amazon A+ Content
- 2. Successful Amazon A+ content brings together design and text elements to create a branded shopping experience.
- 3. Here are 10 elements that go into a successful Amazon A+ product page: 1. Main Product Image 2. Intro Paragraph 3. Product Title 4. Box Contents* 5. Brand Logo 6. Bulleted Features 7. Banner 8. Callout and Lifestyle Images 9. Feature Headers and Paragraphs 10. Comparison Chart *This space is often used for brand information or “what’s in the box.” 3 5 6 7 8 9 10 2 1 4
- 4. 3 2 1 1. The main product image should clearly show the product you’re selling, leaving no doubt in the shopper’s mind what they’ll be getting if they purchase your product. 2. The introduction should highlight the main features and purpose of a product – what it is, what it does, and who it’s for. 3. Always list the full product title in the first sentence, and keep the word count under 100 words for the entire paragraph.
- 5. 4 6 5 4. “What’s in the Box” tells the consumer everything they get when they buy your product. Be as comprehensive as possible, listing the number of items contained (if more than one) as well as any instruction manuals. Depending on the product brand, this area is used to talk about the brand or box contents. 5. Including a brand logo allows you to display important brand imagery. 6. Highlight the product’s most important features in the bullet points.
- 6. 7. Banners create eye-catching display for product imagery and advertising slogans that make your brand stick in consumers’ minds. 8. A callout image typically focuses on a particular feature of the product while lifestyle images add color to the page and help the consumer visualize a product in action. 9. Keep headers short and to the point. A consumer should be able to scan the headers and still come away with useful information about the product. Paragraphs should instill confidence by linking product features to shopper benefits. 10. A comparison chart or product matrix allows brands to provide access to a full product line, show the differences between items in a product family, or highlight best-selling items. 7 8 9 10
- 7. Looking for more information on navigating Amazon content requirements? Check out our Guide to Amazon A+ Pages. http://c26.co/guide-to-amazon-aplus-pages-slideshare
- 8. Learn more about enhanced content on our blog https://content26.com/ Visit our website https://content26.com/blog/ Thanks, and please share.