The Core Four Business Development Activities You MUST Do
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The document outlines the four core daily business activities that make a measurable difference to efficiency, effectiveness, and productivity. These "Core Four" activities are: 1) Business Development, 2) Work Product, 3) Keeping Current Clients Happy, and 4) Administrative Tasks. It emphasizes focusing on these areas each day to drive business results and ensure tasks like rainmaking, billable work, client retention, and administrative functions are completed regularly. Proper focus on the Core Four is presented as key to significantly improving one's bottom line over the long run.
The Core Four Business Development Activities You MUST Do
- 2. The million dollar question is: “What are the activities that make the difference?” You have Six Daily Actions – Action 1: You and your personal development – Action 6: Family time Wait, where are the other four actions??? The four missing daily actions, I believe, are “The Core Four” business activities that make a measurable difference to your efficiency, effectiveness, and productivity.
- 3. • Business Development • Work Product • Keep Current Clients Happy • Administrative Tasks
- 4. If no product or service is sold, no-one is paid. Period. Each day needs to include focus on rainmaking, a.k.a. business development. This includes (but is not limited to) marketing events, networking, pitches, presentations, meetings, coffees and lunches.
- 5. Work you can bill for, or filling out an order form is your… Each and every day there needs to be money-in- motion-work or going out of your business. Oh, and money coming in the door in exchange for it.
- 6. Neglect your clients, and they will leave and be your marketing department, and NOT in a good way. Taking great care of your current clients ensures two things: 1. They will stay your client 2. They will bring you new clients
- 7. Get ‘em done. Bookkeeping, record-keeping, expense reports, inputting receipts, creating invoices… These are the pesky tasks that need to be done.
- 8. Make your schedule to ensure that each of these four critical focus areas get your attention each day. I like to call this “Brain Surgery Time” In the not-too-distant future, your bottom line will soar, and you will feel great about what you accomplish each day.
- 9. Jeffrey Gitomer says, “Don’t let the size fool you – this book is compact dynamite! Buy this book!” This book gets to the point. It helps you pinpoint what is going to get you the results you want, starting right now. Order your copy NOW!
- 10. Honorée Enterprises, LLC. • I turn service providers into rainmakers, average producers into rock-stars, and dreams into reality. • For more information about me and what I do, click here.
- 11. Check out this SlideShare on the blog!
- 12. If you enjoyed this presentation, then join my free newsletter and receive a free copy of my E-Book of Goal Achievement.