SlideShare a Scribd company logo
The Distinction
Between
Animation And
Motion
Graphics
You've probably wondered what the distinction
between animation and motion graphics is if you want
to start creating animated videos for your company.
Animations include motion graphics. Although "motion
graphics" refers to moving or animated graphic design,
the term "animation" is a catch-all for the entire field
of moving imagery, including everything from cartoons
to claymation. Compared to other forms of animation,
motion graphics focus more on giving graphic design
elements movement than concrete storytelling.
The distinction between the terms is not always clear-
cut, and they are frequently used interchangeably.
Without adhering to a predetermined narrative,
motion graphics add animation and movement
to otherwise static graphic designs.
A designer collaborates with a client to create a
design brief that includes the project's goals, a
design aesthetic that matches the client's brand,
culture, communication style, messaging, and
elements to be incorporated such as colour
palette and logos.
How do motion graphics work?
Why use motion
graphics when a static
infographic is much
less expensive?
Motion graphics can visually represent complex
concepts.
Motion graphics can visually represent complex
concepts.
Explain Animation.
Animation includes all methods that move static
objects or images, including claymation, anime,
motion graphics, and hand-drawn cartoons.Motion
graphics differ from other forms of animation in
content (at least in marketing videos). Motion graphics
frequently include the ability to move text, arbitrary
objects, and other graphic design components.
This animation shows the effects of
texting while driving.
Animation vs
Motion Graphics:
When to use
each?
You opt for motion graphics or another type of
animation. The most popular form of brand content is
video, according to 93 per cent of digital marketers,
who claim that social media videos helped them gain
new clients.
Use cases for motion graphics
The best way to summarise or emphasize facts and illustrate a
point you're trying to make is with motion graphics. Motion
graphics are used when there is no need for narration or
storytelling.
Motion graphic videos can simplify and effectively present your
complicated services or goods. As their primary visual aids,
motion graphics are excellent at helping people understand
complex concepts.
Website Email
www.eracom.in
Phone
CONTACT US !
office@eracom.in (+91) 98125-47758

More Related Content

PDF
ERP Project Management.pdf
PDF
Steps to Automate Content Creation For Businesses
PDF
Tips for managing your inventory
PDF
Things You Should Know About CMS
PDF
How to Select the Best ERP Software for Your Company
PDF
Role of CRM in Business Growth
PDF
Sites Ranking Improved By Core Web Vitals Scores.pdf
PDF
What Is Social Media Management And Its Benefits?
ERP Project Management.pdf
Steps to Automate Content Creation For Businesses
Tips for managing your inventory
Things You Should Know About CMS
How to Select the Best ERP Software for Your Company
Role of CRM in Business Growth
Sites Ranking Improved By Core Web Vitals Scores.pdf
What Is Social Media Management And Its Benefits?

More from Eracom Technologies (16)

PDF
Best Android App Development Frameworks
PDF
Why Setting Goals Is Important
PDF
What Is The Outsourcing Of Software Development.
PDF
Latest UI/UX Design Trends That Will Rule
PDF
Understanding Website Data Security And Its Importance.pdf
PDF
The Complete Guide to Web Development
PDF
Latest UI/UX Design Trends That Will Rule
PDF
The Top Social Media Marketing Business .pdf
PDF
Graphic Design.pdf
PDF
How To Create Natural Backlinks Using Statistics Content.pdf
PDF
Business Growth Marketing Strategies.pdf
PDF
How Does SEO Work?
PDF
Importance Of Digital Marketing
PDF
Branding Strategies For Social Media
PDF
How To Increase Customer Retention.pdf
PDF
Social Media Captions Tips for Increasing Traffic.pdf
Best Android App Development Frameworks
Why Setting Goals Is Important
What Is The Outsourcing Of Software Development.
Latest UI/UX Design Trends That Will Rule
Understanding Website Data Security And Its Importance.pdf
The Complete Guide to Web Development
Latest UI/UX Design Trends That Will Rule
The Top Social Media Marketing Business .pdf
Graphic Design.pdf
How To Create Natural Backlinks Using Statistics Content.pdf
Business Growth Marketing Strategies.pdf
How Does SEO Work?
Importance Of Digital Marketing
Branding Strategies For Social Media
How To Increase Customer Retention.pdf
Social Media Captions Tips for Increasing Traffic.pdf
Ad

The Distinction Between Animation And Motion Graphics.pdf

  • 2. You've probably wondered what the distinction between animation and motion graphics is if you want to start creating animated videos for your company. Animations include motion graphics. Although "motion graphics" refers to moving or animated graphic design, the term "animation" is a catch-all for the entire field of moving imagery, including everything from cartoons to claymation. Compared to other forms of animation, motion graphics focus more on giving graphic design elements movement than concrete storytelling. The distinction between the terms is not always clear- cut, and they are frequently used interchangeably.
  • 3. Without adhering to a predetermined narrative, motion graphics add animation and movement to otherwise static graphic designs. A designer collaborates with a client to create a design brief that includes the project's goals, a design aesthetic that matches the client's brand, culture, communication style, messaging, and elements to be incorporated such as colour palette and logos. How do motion graphics work?
  • 4. Why use motion graphics when a static infographic is much less expensive? Motion graphics can visually represent complex concepts. Motion graphics can visually represent complex concepts.
  • 5. Explain Animation. Animation includes all methods that move static objects or images, including claymation, anime, motion graphics, and hand-drawn cartoons.Motion graphics differ from other forms of animation in content (at least in marketing videos). Motion graphics frequently include the ability to move text, arbitrary objects, and other graphic design components. This animation shows the effects of texting while driving.
  • 6. Animation vs Motion Graphics: When to use each? You opt for motion graphics or another type of animation. The most popular form of brand content is video, according to 93 per cent of digital marketers, who claim that social media videos helped them gain new clients.
  • 7. Use cases for motion graphics The best way to summarise or emphasize facts and illustrate a point you're trying to make is with motion graphics. Motion graphics are used when there is no need for narration or storytelling. Motion graphic videos can simplify and effectively present your complicated services or goods. As their primary visual aids, motion graphics are excellent at helping people understand complex concepts.
  • 8. Website Email www.eracom.in Phone CONTACT US ! office@eracom.in (+91) 98125-47758