The DNA Business...English version... web introduction
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The document is the table of contents for a book titled "The DNA of Business" by Dr. Ralph L. R. Bietz. The table of contents lists 7 chapters that will discuss topics like vision and purpose, passion and heart, people and culture, trust, leadership and stewardship, strategy and execution, and perseverance. It also includes an introduction section where the author discusses the increasing complexity of business today and emphasizes the importance of fundamentals. The document provides an overview of the key topics and themes that will be covered in the book.
The DNA Business...English version... web introduction
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- 2. “The DNA of Business” by Dr. Ralph L. R. Bietz, PhD / MBA Table of Contents: Thank you & Acknowledgements Dedication Introduction Chapter #1. Vision & Purpose: “The Beginning” Chapter #2. Passion & Heart: “The Fire Deep Within” Chapter #3. People & Culture: “Your Greatest Asset” Chapter #4. Trust: “It Makes Everything Easier” Chapter #5. Leadership & Stewardship: “Service, Products, Finance” Strategy, Planning, & Execution: “Manifest the Vision” Perseverance & Tenacity: “The Final Depth of Commitment Chapter #6. Chapter #7. Summary Integrating it all: “The Longest Journey Begins with the First Step” Appendix, Workbook, and Other References 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 2
- 3. Thank you & Acknowledgements To my Parents, Grandparents, and Parents that adopted me: Emery & Laura Bietz, Ralph Emerson & Melba Cora Bietz, LeRoy & Inez Borgert, and Robert & Dorthea Robbins To my children: Aaron, Adam, Daniel, Gabriel, Joshua-Paul, and Tyler-Michael who are pursuing their dreams. To the Mentors that have kindly & generously spent a part of their life instructing me, and at times, firmly challenged me along my journey: Mr. Paul James, Mr. Jack Ptyleski, Dr. Porter, Dr. Daniel Fuller, Dr. Northrup, Mr. Per Andersen, Mr. Gert Svanholm, Dr. Colin West, Dr. Dieter Sukatsch, Dr. Richard Armentrout, Dr. Roderick Gilkey, Dr. Jeffery Rosensweig, Dr. Joseph McCann, Mr. Robert Shapiro, Mr. Timothy Haas, Dr. Daniel Dennison, Mr. George Gourley, Dr. Anton Amon, Mr. William Bloxom, Dr. Bob Burgess, Mr. HY Sung, and to the many other colleagues that I have had the pleasure of working with along the journey. Thank you and God Bless! 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 3
- 4. Introduction Business operation and management is more complex today than ever. There is a constant and significant pressure, in addition to a high demand for our time. Then, there is the sheer number of things in competition for that time; between family, friends, events, business, health maintenance, community service, and hopefully some personal time. In a digital era, it makes our lives nothing short of chaotic. We are faced with reacting, often when we should be actively managing both our lives, personal and professional. Sometimes this is due to changes in the business environment, sometimes to poor management planning and execution, and sometimes to both. The “speed” of information and media in this digital era realistically means anything can become “globally” known, or even a global event, in seconds through internet and satellite communication. The complexity of today’s business with the added dimensions of information overload, domestic and international multicultural challenges, competition at home and away, increased regulatory complexity, the chaos of war, multiple governmental institutions to handle abroad, currency fluctuations, and e-commerce stand to make us stray from the traditional business fundamentals that act as the foundation to any type of business we are in. Foundations that we often lose sight of due to the frenzied and chaotic world we live in. Thus, the application of management fundamentals is more important than ever in our professional lives. I’ve found these fundamentals to hold true regardless of the industry orientation, be it a service industry or a business with durable goods and specific products. These principles have in 40 years helped me with the management of businesses, factories, start-ups, corporation rebuilds, and even musical groups…. I hope these principles provoke thought and help you. This is a book about taking a look at your business, and yourself in a parallel process, and asking if your foundations are set right for the future. Are you going in the direction that you want to? Is your firm? Or are you just reacting, wondering where your day went? The approach I’ve taken for this book is an emphasis on fundamentals. I hope this book provides discovery, but at least some food for thought. I also sincerely hope it benefits both you and your business. If this book helps you in any way by provoking some thoughts that translate into value for your firm, business environment, or your life, then this book has accomplished its mission. Thank you and God Bless! Dr. Ralph L. R. Bietz, Ph.D. Ph.D., M.S., MBA, BS Chem. Eng. 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 4
- 5. “If we did all the things we are capable of, we would literally astound ourselves.” Thomas Edison 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 5
- 6. “The glory of friendship is not in the outstretched hand, not the kindly smile, nor the joy of companionship; it is in the spiritual inspiration that comes to one when you discover that someone else believes in you and is willing to trust you with a friendship.” 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved Ralph Waldo Emerson 6
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- 8. “Our Passions are the true Phoenixes, when the old one is burnt out, a new one rises from its ashes.” Johann Wolfgang Von Goethe 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 8
- 9. “A nation’s culture resides in the hearts and souls of its people.” Mahatma Gandhi 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 9
- 10. “Your people are your greatest assets. You nurture, grow, guide, and protect them, and they will honor you with amazing achievements and immense growth.” Ralph L. R. Bietz 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 10
- 11. “Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases from being shared.” Buddha
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- 13. “Only a life lived in service to others is worth living.” Albert Einstein 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 13
- 14. 11/23/2013 1:00:24 AM Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved 14