The Economic Benefits of the Postman API Platform
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The document discusses the evolution of technology and its impact on end users, highlighting the role of Postman in facilitating API usage across various sectors. It emphasizes the productivity benefits, widespread adoption of Postman among organizations, and the economic advantages derived from its implementation. The content also covers the process for enterprise deployment and the expected return on investment from adopting Postman as an API lifecycle management platform.
![Why I Use Postman
Although APIs are everywhere, they’re not easy to use
● Documentation
● Authentication
● cURL/code
The number of APIs in my products continues to increase
● Internal, External, and Vendor
● Testing surface area expands
I’m continually asked to do more [xyz]](https://image.slidesharecdn.com/ryanreynolds-postmangalaxypresentation1-210202002326/85/The-Economic-Benefits-of-the-Postman-API-Platform-26-320.jpg)
![Why My Team Uses Postman
● No centralized and versioned repository of our APIs
● Current knowledge of APIs was siloed in multiple systems and
antiquated
● Onboarding new teammates takes a massive amount of time
● We’re continually asked to do more of [xyz]](https://image.slidesharecdn.com/ryanreynolds-postmangalaxypresentation1-210202002326/85/The-Economic-Benefits-of-the-Postman-API-Platform-27-320.jpg)
The Economic Benefits of the Postman API Platform
- 1. Postman API Platform | Economic Benefits
- 2. MANAGER, ENTERPRISE SALES|, POSTMAN Ryan Reynolds @getpostman
- 3. Agenda 1 Evolution of technology vs. end users 2 Postman usage 3 Enterprise adoption of Postman 4 Enterprise deployment of Postman 5 Return on investment
- 4. Technology vs. End Users Evolution of the relationship
- 5. Riddle Time! What weighs 54,000 pounds, is 1,800 sqft, and uses 150kW of electricity?
- 7. 1945 ENIAC aka “Giant Brain”
- 8. ENIAC Electronic Numerical Integrator and Computer ● Created by John Mauchly and J. Presper Eckert ● World's first programmable, electronic, general-purpose digital computer ● Managed by 6 primary programmers ● Took weeks to map a new problem onto the machine ● First designed to calculate artillery firing tables for the US Army ● Calculated a trajectory in 30 seconds that took a human 20 hours
- 9. Why Are We Starting Here? ● Undeniable advancement in technology and gain in productivity ● Drastic baseline for the connection between technology and the ultimate end user ● Arguably started the shift towards consumer-grade applications
- 10. Riddle Time! What weighs 17,000 pounds, is 382 sqft, and uses 125kW of electricity?
- 12. 1951 UNIVAC I
- 13. UNIVAC I UNIVersal Automatic Computer ● Created by John Mauchly and J. Presper Eckert ● First US-made general-purpose electronic digital computer design for robot business application ● Managed by 1 operator ● Famous for predicting result of the 1952 Presidential election
- 14. Why Are We Here? ● Undeniable advancement in technology and gain in productivity ● Beginning to split away from sole use by government or military application ● 1955 - General Electric becomes the first company to purchase a computer purely for … computing ● Automate payroll, budget analysis, inventory control, and other tasks at its appliance division.
- 15. Closing the End User Gap ● In 1979, VisiCorp releases the VisiCalc for the Apple II ● Transformed the personal computer from a hobbiest device to a serious business tool ● Prompted IBM to release the IBM PC in 1981 ● Began putting the end user in the driver’s seat to accomplish tasks
- 16. – Plaque commemorating the creator of VisiCalc, Dan Bricklin, at Harvard Business School “Forever changed how people use computers in business.”
- 17. Am I at the Right Virtual Conference?
- 18. This Is Still About Postman?
- 19. Emergence of Web APIs ● Began taking shape in the early 2000s ● Salesforce, eBay, and Amazon ● Extending reach and simplifying commerce ● Direct focus on commercial transactions
- 20. Social Shift ● Mid-2000s shift towards social interactions and personal benefit ● Flickr, Facebook, and Twitter changed the way we shared our lives ● Social media became a primary communication channel ● Heavy reliance on community to expand audience and reach
- 21. Back to Business ● 2006 - Amazon Simple Storage (S3) and Amazon Elastic Compute (EC2) ● Changed how companies could do business and scale ● 2007 - General public’s interaction with applications drastically changed ● Twilio, Google (Maps), Instagram, and Foursquare created a new segment
- 22. Weren’t We Talking About End Users? Yes. The point is that the result of continued advancements and the proliferation of APIs has accomplished the underlying goal of computing: change the traditional definition of who the end user is and what they’re able to do with the technology.
- 23. Am I at the Right Virtual Conference?
- 24. This Is Still About Postman?
- 25. Usage of Postman Interact with APIs like never before
- 26. Why I Use Postman Although APIs are everywhere, they’re not easy to use ● Documentation ● Authentication ● cURL/code The number of APIs in my products continues to increase ● Internal, External, and Vendor ● Testing surface area expands I’m continually asked to do more [xyz]
- 27. Why My Team Uses Postman ● No centralized and versioned repository of our APIs ● Current knowledge of APIs was siloed in multiple systems and antiquated ● Onboarding new teammates takes a massive amount of time ● We’re continually asked to do more of [xyz]
- 28. Why Our End Users Use Postman ● Publish documentation directly through Postman so it’s always up-to-date ● Everything required is in a single package ● Our API Consumers (customers, partners, users) are already there ● Direct feedback loop from consumer > producer
- 29. Widespread Adoption Everyone in my company uses Postman?
- 30. Who’s Using Postman? ● End users are not only engineers ● Your APIs touch all parts of the organization ● More departments than ever are involved ● Varying levels of comfort with APIs
- 31. Is This Significant? ● Postman is a core part of a user’s work day ● Continued, and scaled usage ● Peak in November of 5,389 hours ● Average user spent 7.03 hours in November
- 32. Is This Common? ● Postman has over 14 million registered users and over 50 million downloads ● We have telemetry into our registered users based on their email address ● Over 500k organizations have employees using Postman ● 98% of the Fortune 500 uses Postman (100% in reality but users aren’t registering a corporate email address) ● Ask me and I can tell you what this looks like for your company: Ryan@postman.com
- 33. Capturing the Value Why would you formally adopt Postman?
- 34. Productivity (via Collaboration) ● Faster time to value and quicker resolution of issues ● Collaboration engine for your organization ● Integrates with existing workflows and products ● Reduces developer onboarding at scale
- 35. Security ● APIs are the keys to your castle (and your revenue streams) ● Bring Postman into the fold with your other critical tooling ● Provision and deprovision account access via SCIM ● Control data loss and leaks by implementing granular role-based access control ● Reduce the risk of a leaked key, secret, or credential
- 36. Enterprise Deployment How would you formally adopt Postman?
- 37. Identification and Planning ● Identify where and who your users are via Domain Capture ● Conduct value-based interviews with current users ● Begin creating and curating Workspaces for each group identified ● Map users to existing groups and setting up user permissioning on the backend
- 38. Kickoff and Support ● Transitioning users into your Enterprise environment on the Postman Platform ● Users automatically find themselves in a shared space ● Identify key training and success metrics to begin rolling out ● Executive-level briefings to update on your organization’s API health, productivity, and innovation
- 39. Enterprise Results What could you expect?
- 40. Return on Investment ● The Enterprise Strategy Group (ESG) conducted an independent study on the economic benefit of adopting Postman. ● Productivity, communication, and quality enhancements through a single platform for the API lifecycle. ● ESG’s models estimate Postman provides savings that are 26-44 time the cost of the platform.
- 41. What Does This Actually Look Like? In another real-world example, Postman’s productivity gains from enabling collaboration are clear. On average, active users on our Enterprise platform saved 1 hour per week through having shared and curated resources that were accessible, up-to-date, and accurate. 572 active free users spent 2.45 hours/week 263 active paid users spent 1.34 hours/week
- 42. Can We Measure It?
- 43. If your organization could benefit from an API Platform, please reach out for an enterprise discovery session. We’d love to learn about your API challenges, and help if we can! enterprise@postman.com
- 46. Is This Common? ● Postman has over 14 million registered users and over 50 million downloads ● We have telemetry into our registered users based on their email address ● Over 500k organizations have employees using Postman ● 98% of the Fortune 500 uses Postman (100% in reality but users aren’t registering a corporate email address) ● Ask me and I can tell you what this looks like for your company: Ryan@postman.com