The Entertainment Ecosystem Lecture Notes
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The document discusses the interconnectedness of the music and business sectors, emphasizing that all professionals operate within 'the music business' rather than on separate 'music' or 'business' sides. It analyzes different roles within the music industry, including enthusiasts, technicians, and asset collectors, and highlights the shift towards scalable innovations that can disrupt and add value to the industry. The content underscores the importance of collaboration, innovation, and understanding market dynamics for success in the entertainment ecosystem.
The Entertainment Ecosystem Lecture Notes
- 1. Survey of Music Business ! ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS !
- 2. Myth # 1: ! “You are on either the “music side” or, on the “business side” !
- 3. ! The truth is: as a professional, you are in “the music business” ! There is no “music only” side of the business. You might be more musical than somebody else, but you are in the music business.
- 4. The Entertainment Ecosystem Matrix
- 5. Entertainment Ecosystem Technicians ! Scaleable Innovations Enthusiasts ! Asset Collectors
- 6. ! ! ! Enthusiasts Asset Collectors
- 7. Enthusiasts • Fan Boys or Hobbyists • Bleeding Edge Gadgets • Rarely Build Value • Rarely Execute
- 8. Technicians ! ! ! Enthusiasts Asset Collectors
- 9. Technicians • Focused Knowledge Workers • Producers, Publicists, Writers, Technologists, Lawyers • Hired Guns-Work For Hire • Often lead a service based business • Low Risk-Many Competitors • Usually Create/Don't Own • Often own a “job” paid per hour/project
- 10. Technicians ! ! ! Enthusiasts ! ! Asset Collectors
- 11. Asset Collectors • Labels, Publishers • Hit Driven Model • Monetizes by building a critical mass •Own or Aggregate/Usually Don't Create • Lead the previous Era
- 12. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
- 13. Scalable Innovations ! • Global Reach • Team>Talent • Team Small-User Base Huge • Focused on a big problem/disruption/innovation • Build Accretive Value • Potential Liquidity Event
- 14. Technicians ! Scaleable Innovations ! ! ! Enthusiasts ! ! Asset Collectors
- 15. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Tell Fanboy -you get paid by the project ! -you can't stop working, you only get paid when you work you're collecting a critical mass of content that grows more valuable overtime scalable company is one that hundreds and thousands of people can use it at the same time
- 16. Enthusiasts Technicians Asset Collectors! Scaleable! Innovations! Competition Many Many Few Few Vision None Little Important Very Important Startup cost None Very Little Substantial Substantial Barrier to entry ! None None Low Low/Considerable Time to market Quick Quick Slow Quick/Slow Value Low Low significant significant Risk / Reward Low/Low Low/Med Med/High High/High Team None Not important important super important Liquidity event NA NA Potential Potential Complexity Not Complex Not Complex Somewhat Complex Complex Innovation Not Needed Helpful Helpful Vital
- 17. ! Survey of Music Business ! ! John Pisciotta Survey of Music Business MBU 1110.18 ! ! MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS ! @johnpisciotta http://www.loud-lab.com http://musicsynk.com