The Entertainment Story
0 likes477 views
The document discusses how the gaming industry is changing and broadening its audience beyond traditional gamers. It talks about capturing a broader casual gaming audience without losing their core fans. The document also mentions a successful advertising campaign on Xbox Live by Volkswagen that went beyond a typical TV ad and had great results.
The Entertainment Story
- 3. the world is changing
- 9. CHANGE THE WAY PEOPLE SEE GAMING & ENTERTAINMENT
- 10. CAPTURE A BROADER CASUAL GAMING AUDIENCE
- 11. WITHOUT LOSING OUR CORE
- 17. advertiser ?
- 18. Impact: Advertising on Xbox LIVE has great results Over 20 campaigns were studied 1 18 18
- 19. 2011 Beetle / Volkswagen - USA Going beyond the TV copy 19
- 22. Thank you for your time David Merzel Country Manager Retail Sales Marketing Microsoft BeLux Blog : davidmerzel.wordpress.com Twitter : @davidmerzel