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Capgemini Architecture week
TIBCO to present the Event Enabled Enterprise

© Copyright 2000-2013 TIBCO Software Inc.
What We Do
THE TWO-SECOND ADVANTAGE
“A little bit of information just a bit
beforehand is more valuable than all
the information that comes after…”

AN EVENT ENABLED ENTERPRISE

BY USING THE TIBCO PLATFORM
KEY COMPONENTS OF THE TIBCO PLATFORM

AUTOMATION

EVENT
PROCESSING

Messaging
SOA
BPM
MDM

Events/CEP
Rules
In-memory
Data Grid

ANALYTICS

CLOUD

SOCIAL

Visual Analysis
Data Discovery
Statistics

Private/hybrid
Cloud Platform Apps
Deployment
Option

Enterprise
Social Media
Collaboration
Events in an Organisation
What is an Event?
EMPLOYEES

CUSTOMER TOUCH POINTS

ACTIVATED

SERVICE ACCESSED
PURCHASE

NO USAGE

Change Passwords

USAGE THRESHOLDS

LOCATION CHANGE

DROPPED CALL

YOUR IT INFRUSTRUCTURE

SERVICE PROVIDERS
The event enabled enterprise
REAL UNDERSTAND
TIME APPLICATION EVENTS AND DATA
ACT
ANTICIPATE

ANALYTICS

1
0
1
0
0
1
0
1
0
0
1

MODEL

1
0
1
0
0
1
0
1
0
0
1

EVENT
SERVER

1
1
0
0
1
1
1
1001100100110010010100100101010010101010101010101010010100100101010101001010100101010010101001001011001001001100101001010101010101010101100101010101010101010101010010101001010101001
ENTERPRISE SERVICE BUS AND IN MEMORY DATA GRID
0
0
1
1
0
0
0
0
1
1

MACHINE DATA
1010010101010101010101010101001010101010101010101100001010101
LOG FILE MANAGEMENT
0

HISTORICAL DATA
HADOOP
11010101010101010101001010101010101010101100001010101
Promotions – Business Challenges
• Improve quality of customer experience and create loyalty
–
–
–

Cross-sell and Upsell
Reward loyalty
Take advantage of short lived opportunities

• Accelerate go-to-market of promotional offers from
–
–
–

Improve usage based revenue
Real-time contextual promotional offers
Instant delivery of usage based rewards to customers

• Personalised and relevant
–
–

Direct dialog with the customer at the right time in context.
No use getting back
Real Time Event-Based Marketing
Reload

Acceptance
Message

Offer
Message

Offer
Accepted

Event Occurred

Offer
Fulfilled

Offer
Delivered

Event Tracked

Offer
Expired
Fulfillment
Message
Fulfillment
Overhead

Offer Age
Action
Time

Decision ?

Channel

Promotion
Engine

SMS

Happy Customer

SOA

Channel
PE + MCE
1. Design Campaign Template

2. Configure Campaign

Publish

3. Validation/Approval

Campaign
Designer

Notify

Campaign
Approver

Campaign
Submitter

Campaign
Author

Hot Deploy

Promotions Engine
Feedback/
Query

Campaign Dashboard

DWH

Monitor

Output

Statistical Services
Server

Load

Output
•
•

Offers
Notifications

•
•

Real-time Events
NRT Events

Target List
Visual Analytics
OLC

Event Acquisition Engine
© 2010 TIBCO Software Inc. All Rights Reserved. Confidential and Proprietary.
Remember This? Enterprise 2.0

•
•
•

50 million people affected
Nuclear power plants in New York and Ohio shut down
Air traffic was slowed as flights were halted
• 3.7B passengers per year
• 412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees
Challenge
• Outdated & costly IT landscape hamperd the need of business tranformation
- They needed to increase the performance of IT
• Lacking full control of railway assets due to asset data residing
in disparate inventory systems. Discrapencies in asset data between silos causing
costly and inneficient maintenane of railway assets.
• The process of reserving tracks for operators is runned in several systems causing a
complex and inneficient booking process for operators incl huge amount of manual work.

TIBCO solutions
•

ESB & AAM

Estimated results
•

•
•

An integrated inventory system allowing a 360 degree veiw of the asset data
•
Track railway assets from engineering, procurement through deployment,
maintenance, repair to retirement
•
•
Link existing asset systems through MDM into a single asset view
•
Link critical data such as location, maintenance history and usage to real-time
events and use predictive models to identify patterns about the condition of their
assets that could signal potential faults, identifying them before they cause
problems.
•
Minimize delays and enable efficient incident management
•
Improve key operational metrics such as capacity utilization by construction of
models that reveal actionable insights
Send passengers instant alerts about potential delays and missed connections.
Improved quality and service to operators lowering manual work and increasing effiency

• 3.7B passengers per year
412M tons of freight per year
• 2011 Revenue 37.9B Euros
• 295.000 Employees
National railway company of Switzerland headquartered in Bern will complete
111 years in Jan 2013…
… Revenues CHF 8B and total assets worth 35B CHF
30,000 employees

Passenger traffic, Freight traffic (SBB Cargo AG), Infrastructure,
Real estate, Core services (finances, personnel)
Punctuality (2009): 87% of all trains with less than 3 minutes of delay
TIBCO as a basics of the “Rail Control
System”
How does TIBCO enables railroads
manage that network in real-time?
Adaptive Control
energy eco driving
Who stops - looses
© Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information.

1
7
Thank You

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The event enabled enterprise

  • 1. Capgemini Architecture week TIBCO to present the Event Enabled Enterprise © Copyright 2000-2013 TIBCO Software Inc.
  • 2. What We Do THE TWO-SECOND ADVANTAGE “A little bit of information just a bit beforehand is more valuable than all the information that comes after…” AN EVENT ENABLED ENTERPRISE BY USING THE TIBCO PLATFORM
  • 3. KEY COMPONENTS OF THE TIBCO PLATFORM AUTOMATION EVENT PROCESSING Messaging SOA BPM MDM Events/CEP Rules In-memory Data Grid ANALYTICS CLOUD SOCIAL Visual Analysis Data Discovery Statistics Private/hybrid Cloud Platform Apps Deployment Option Enterprise Social Media Collaboration
  • 4. Events in an Organisation What is an Event? EMPLOYEES CUSTOMER TOUCH POINTS ACTIVATED SERVICE ACCESSED PURCHASE NO USAGE Change Passwords USAGE THRESHOLDS LOCATION CHANGE DROPPED CALL YOUR IT INFRUSTRUCTURE SERVICE PROVIDERS
  • 6. REAL UNDERSTAND TIME APPLICATION EVENTS AND DATA ACT ANTICIPATE ANALYTICS 1 0 1 0 0 1 0 1 0 0 1 MODEL 1 0 1 0 0 1 0 1 0 0 1 EVENT SERVER 1 1 0 0 1 1 1 1001100100110010010100100101010010101010101010101010010100100101010101001010100101010010101001001011001001001100101001010101010101010101100101010101010101010101010010101001010101001 ENTERPRISE SERVICE BUS AND IN MEMORY DATA GRID 0 0 1 1 0 0 0 0 1 1 MACHINE DATA 1010010101010101010101010101001010101010101010101100001010101 LOG FILE MANAGEMENT 0 HISTORICAL DATA HADOOP 11010101010101010101001010101010101010101100001010101
  • 7. Promotions – Business Challenges • Improve quality of customer experience and create loyalty – – – Cross-sell and Upsell Reward loyalty Take advantage of short lived opportunities • Accelerate go-to-market of promotional offers from – – – Improve usage based revenue Real-time contextual promotional offers Instant delivery of usage based rewards to customers • Personalised and relevant – – Direct dialog with the customer at the right time in context. No use getting back
  • 8. Real Time Event-Based Marketing Reload Acceptance Message Offer Message Offer Accepted Event Occurred Offer Fulfilled Offer Delivered Event Tracked Offer Expired Fulfillment Message Fulfillment Overhead Offer Age Action Time Decision ? Channel Promotion Engine SMS Happy Customer SOA Channel PE + MCE
  • 9. 1. Design Campaign Template 2. Configure Campaign Publish 3. Validation/Approval Campaign Designer Notify Campaign Approver Campaign Submitter Campaign Author Hot Deploy Promotions Engine Feedback/ Query Campaign Dashboard DWH Monitor Output Statistical Services Server Load Output • • Offers Notifications • • Real-time Events NRT Events Target List Visual Analytics OLC Event Acquisition Engine © 2010 TIBCO Software Inc. All Rights Reserved. Confidential and Proprietary.
  • 10. Remember This? Enterprise 2.0 • • • 50 million people affected Nuclear power plants in New York and Ohio shut down Air traffic was slowed as flights were halted
  • 11. • 3.7B passengers per year • 412M tons of freight per year • 2011 Revenue 37.9B Euros • 295.000 Employees
  • 12. Challenge • Outdated & costly IT landscape hamperd the need of business tranformation - They needed to increase the performance of IT • Lacking full control of railway assets due to asset data residing in disparate inventory systems. Discrapencies in asset data between silos causing costly and inneficient maintenane of railway assets. • The process of reserving tracks for operators is runned in several systems causing a complex and inneficient booking process for operators incl huge amount of manual work. TIBCO solutions • ESB & AAM Estimated results • • • An integrated inventory system allowing a 360 degree veiw of the asset data • Track railway assets from engineering, procurement through deployment, maintenance, repair to retirement • • Link existing asset systems through MDM into a single asset view • Link critical data such as location, maintenance history and usage to real-time events and use predictive models to identify patterns about the condition of their assets that could signal potential faults, identifying them before they cause problems. • Minimize delays and enable efficient incident management • Improve key operational metrics such as capacity utilization by construction of models that reveal actionable insights Send passengers instant alerts about potential delays and missed connections. Improved quality and service to operators lowering manual work and increasing effiency • 3.7B passengers per year 412M tons of freight per year • 2011 Revenue 37.9B Euros • 295.000 Employees
  • 13. National railway company of Switzerland headquartered in Bern will complete 111 years in Jan 2013… … Revenues CHF 8B and total assets worth 35B CHF 30,000 employees Passenger traffic, Freight traffic (SBB Cargo AG), Infrastructure, Real estate, Core services (finances, personnel) Punctuality (2009): 87% of all trains with less than 3 minutes of delay
  • 14. TIBCO as a basics of the “Rail Control System” How does TIBCO enables railroads manage that network in real-time?
  • 15. Adaptive Control energy eco driving Who stops - looses © Copyright 2000-2012 TIBCO Software Inc. All rights reserved. TIBCO Confidential & Proprietary Information. 1 7