The First Thing About Strategy - Aditya Yadav
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The document discusses running an agile Fortune 500 company using structured techniques. It advocates for using a strategy matrix as the most proven technique, which can be applied by everyone in a company regardless of educational background. A strategy matrix involves placing dimensions on the axes to systematically analyze problems or create generic strategies. While complex topics are conveyed, this technique presents them in a simple, structured way to provide clarity.
The First Thing About Strategy - Aditya Yadav
- 1. * “Running an Agile Fortune 500 Company” Aditya Yadav, aditya.yadav@gmail.com in.linkedin.com/in/adityayadav76
- 2. * A Typical Global Company * Fortune 500/1000 * 200 Divisions * 40 Countries * 25000 Employees *
- 3. * @ Acme Inc.
- 4. * Original Question “We need Leaders and Strategists across our Ranks with understanding of Business and Strategy but everyone cannot do an MBA. What do we do?” * The Correct Question - “What are the Essential Structured Techniques that everyone in our company needs to know? OK! What‟s the first and the most important one?” *
- 5. * And The Philosophy Behind The Answer
- 6. * Everyone has a Management Degree * 2 Dozen of them are together to solve a Business Case * You are listening to them talk and saying to yourself “They have no clue and neither do I?” * You ask yourself * Is there a Structured Way of Analyzing and Creating a Strategy? * What‟s the most proven technique in Management Literature? * Can it be used by everyone in my company MBA‟s and non-MBA‟s alike? * Yes! * There is one such technique * Used by everyone from Strategists to Analysts to Consultants * Used in more than a million times in the Management Literature * This presentation is about it and the Philosophy behind it * And, you don‟t need a 2 year MBA or a 5 year Ph.D. in Strategy to use it * If you can‟t do an MBA this is the ONE FIRST THING you and everyone in your company should learn *
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- 9. * When you say e.g. “We will sell at $20” its like a strategy with a One Box Strategy Matrix. * Lets say you get 26% results with those. * When you create a Strategy Matrix and Strategize accordingly, you end up with e.g. 45% results i.e. you get a Lift of 19% * Which means your strategy is better. There is quite a bit of Maths behind this * Even if you do this much on paper your Strategy is way better than having taken a Blanket approach. *
- 10. * Top Down Approach * If you are starting with a problem * You would put The Drivers on the Axes * Bottom Up Approach * If you want to create a generic Strategy/Model * And probably want to solve „n‟ problems later * You start by putting the Dimensions on the Axes *
- 11. * The Top Experts, Advisors and Consultants have one thing in Common * They convey Extremely Complex things in very Simple and Structured Layman‟s Terms… * This World, our Businesses and Life‟s are extremely Complex * Success follows the person who creates a Structure in this Wilderness, works with Facts leading to Models and unbiased Analysis *
- 12. * Naturally one would be tempted to think - on paper we can do only two dimensions but mathematically we could do more. Right? * Can we hit a 100% Strategic Effectiveness with the maximum possible Lift if we * Used 100 dimensions/drivers?, or * 1000‟s of buckets on one Axes? * Hmmm! Not really! We will hit a point of diminishing returns * But the cost of trying to do so is extremely low today * That‟s where Data Scientists come in *
- 13. * Data Science * Machine Learning - Segmentation & Clustering * Big Data * Management * Micro Markets * Micro Strategies *… * Micro Policies * Automatic/Algorithmic: Strategy‟s, Segmentation & Positioning, Bidding, Auctions, Pricing, Marketing… *
- 14. Aditya!!! *