The Future of Ecommerce & Magento
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The document discusses the future of e-commerce and Magento, focusing on trends, customer engagement expectations, and the capabilities of Magento as an open-source platform for enterprise-level solutions. It highlights the significance of multichannel sales, personalization, and integration within e-commerce systems. Additionally, the future direction of Magento, including updates and enhancements in its upcoming version, is outlined, emphasizing collaboration with the community and the integration of eBay products.
The Future of Ecommerce & Magento
- 1. The Future of Ecommerce & Magento.
- 2. Welcome.
- 3. Introductions. Darryl Adie Kristel Verhasselt Beverley Bergin Managing Director Territory Sales Manager Business Development N Europe PayPal
- 4. Agenda. • About Ampersand Darryl Adie, Ampersand Commerce • Trends in Ecommerce Darryl Adie, Ampersand Commerce • What is Magento? Go, Community, Enterprise Darryl Adie, Ampersand Commerce • The Magento Europe Team Kristel Verhasselt, Magento • Multi-channel, Internationalisation & Integration Darryl Adie, Ampersand Commerce • Magento, X.Commerce & eBay Beverley Bergin, PayPal • The Future of Commerce Darryl Adie, Ampersand Commerce • Q&A
- 5. We help Enterprise customers develop & improve their Ecommerce operations using open source software.
- 10. eCommerce. • Multichannel customers have a higher lifetime value than those that just interact through a single channel • Customers expect to engage brands in conversation (Twitter), rather than just to be preached to (Email Marketing). • Mobile Commerce: 7% of commerce by 2016 (Forrester) • Social Commerce (Ticketmaster) • Personalisation: contextual, specific recommendations • Localisation: Click and Collect, same day delivery • Ecommerce platform is more than just the website
- 11. Magento.
- 12. Open Source Ecommerce. • Open source, low barrier to entry • Pilot projects • An Enterprise platform for multichannel and growth • Enterprise scalability and feature set • Community of evangelists • Magento Connect • Community of developers and open source code • Innovation is driven by the community • End of license of proprietary platforms and their respective agency
- 14. The History of Magento • Founded: March 2001 • Launched: March 2008 • Developed by Varien (now Magento Inc.) • Varien used to work with osCommerce • Over 180 Employees • Acquired by eBay in June of this year
- 16. Enabling Online Business Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance Purchasing ERP System Fulfillment Web/ Content Marketing Customer Service Development & Support
- 17. Magento Go • Software-as-a-Service (SaaS) edition hosted by Magento. • Merchants Profiles: • Small merchants • Limited catalog, languages and not multi-site • Focus on sales and marketing • Merchants Needs: • Not on deep customizations, selection of one of the different design templates (modifiable through the CSS and our theme + layout editor), • Easy to upload products and creating categories • Easy to choose your checkout and shipping methods • Magento provides an SSL or you can use your own. • No access to the source code.
- 19. European Team: Customers Iceland Territory Sales Managers Responsible for Customers in Territory Bertrand Nassogne + Middle East, Africa Finland Kristel Verhasselt Norway + South Africa Sweden Estonia Bas Nawijn Latvia Denmark Lithuania Ireland Belarus Shira Shimoni United Kingdom Netherlands Poland Customer Success Group Account Manager Germany Belgium Ukraine Czech Rep Slovakia France Austria Switzerland Hungary Slovenia Romania Croatia Bosnia Serbia Italy Bulgaria Spain Albania Greece
- 20. European Team: Solution Partners Iceland Channel Development Managers Responsible for Solution Partners in Territory Kathleen Claes Finland Arnaud Lelievre Norway + Middle East & Africa Sweden Estonia Latvia Denmark Lithuania Ireland United Belarus Kingdom Netherlands Poland Germany Belgium Ukraine Czech Rep Slovakia France Austria Switzerland Hungary Slovenia Romania Croatia Bosnia Serbia Italy Bulgaria Spain Albania Greece
- 23. Challenges. • Technology • Platform • ERP • Global Customer Database • Localised Payments and Delivery • Fulfillment and Stock • Merchandising
- 24. Opportunities. • Payments • Global Payment Aggregators • Global Customer Database • Localised Delivery • Magento Connect • Merchandising • Automation of recommendations • Centralised merchandising
- 25. Multi-Channel.
- 26. … with Magento. • Customers are using Magento as their flexible core that they architect around other inflexible systems and processes: • ERP • CRM • Fulfillment and Warehousing • Magento increasingly being used as a central conduit for sales channels: • eBay Marketplace • Amazon Marketplace
- 28. Black Boxes. Retailer: “I just added a new product to our ERP system, why isn’t my Agency: “We’ll get back product showing up in Magento?” to you” Hours (days?) of trawling through log files… Retailer: “Ahem.” Developer: “Oh yes, sorry.” Developer: “You didn’t define one of the 412 required attributes for the product, so Magento’s API rejected the request Retailer: “Right.”
- 29. Black Boxes.
- 30. Black Boxes.
- 33. Buy in Marketing aisle" & referrals" In-store Promotions price" & discounts" comparison" Mobile" Research payment" online, find in- stock"
- 36. + Online $600B + Web enabled offline $3T Offline $4.5T - Sources: Forrester, IDC, Internal Estimates, Proprietary Model (1) Online refers to TCV$ earned via online channels (2) Web-Enabled Offline refers to TCV$ earned via offline channels but were influenced by a website (3) Offline refers to TCV$ earned via offline channels
- 38. Consumer Products Your Consumer Services and Apps Merchant Your Carts Your Apps Products Platform Products Capabilities Your Capabilities
- 39. Merchants Capabilities Merchants Capabilities Merchant: easy adoption of new capabilities, low switching costs Developer: no barriers to entry, easy on-boarding of customers
- 40. Off-the-shelf Carts Magento Custom Carts Other Apps … Online Offline Marketpl eBay Comparison Shopping SEM Kenshoo Social SEO Display Affiliate Analytics Terapeak … Store Store ace Engine Media Ads
- 41. • Visit x.com/identity to integrate
- 42. • Visit x.com/identity to integrate
- 43. 20% 80% Innovation Innovation 80% 20% Integration Integration
- 46. Consumer Your Consumer Services and Apps Products Merchant Your Carts Your Apps Products Platform Products Capabilities Your Capabilities
- 47. YOU
- 48. The Future of Commerce.
- 49. Innovation. • Magento remains as a distinct commerce platform, integrated with X.Commerce and therefore eBay products • Magento Connect gives merchants access to the innovation of a whole community • Trusted extensions are the new hallmark for high-quality modules • Certified Magento developers (and partner requirements) • X.Commerce gives merchants instant access to eBay’s suite of products, through a unified API • The X.Commerce platform is open source • More innovation from the community!
- 50. Magento v2. • Development has begun! • Key Changes • Support for MSSQL, Oracle (as well as MySQL) • jQuery not Prototype • Ships with Unit tests • The update will be a refactor, not a redesign • Key focus is on remaining a lightweight commerce platform • Improvements to speed and modularity • Beta Release Q3 2012, Public Release Q4 2012
- 51. Q A
- 52. Thank You 3e Tariff Street Manchester M12FF +44 (0)161 236 5504 ampersandcommerce.com @AmpersandHQ