The Future of Events is Better Than You Think...
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The document discusses the future of events in a post-COVID world, highlighting the rise of an AI-driven platform called Emerged that enhances sales processes and customer relationship management. It emphasizes the necessity for innovation in event planning, including a shift towards hybrid and virtual models, which will redefine value propositions for attendees and sponsors. Additionally, it predicts significant changes in the hospitality industry and emphasizes the importance of community engagement and data-driven networking for future events.
The Future of Events is Better Than You Think...
- 1. The Future of Events is Better Than You Think… Weekly Executive Briefing 2 2 n d A p r i l 2 0 2 0 w i t h C h r i s J S n o o k a n d g u e s t s Brought to you by: Presented by:
- 2. Say hello to Business to Prospect (B2P) relationship management. Emerged is an independent, AI-driven platform that is redefining the sales process and customer relationship management. Emerged supports your sales team to find, educate, nurture, close and keep your customers. Using proven tactics and a stand-alone platform, Emerged increases closing rates and improves customer retention, all at a fraction of the cost of a traditional agency or in-house solution. Mention “DECISIONS2020” for a customized list of 2000 targets! EMERGED.COM Thank you
- 3. THE LOGISTICS Chat with me and your peers in the group chat box Submit Q&A & Participate in the live polls Contact Cameron Davis for questions about the platform cameron@emerged.com . @CHRISJSNOOK Author of Digital Sense; Event Producer since ‘13 Chris J Snook is the bestselling author of Digital Sense (Wiley 2017) and Wealth Matters 3.0. He has produced multiple live event brands since 2013 including Fort Collins Startup Week 2014/15, loopthinkCXO, BlokHausATX, Sandcastle Startups Challenge, World Tokenomic Forum, Wyohackathon, and BlockforumEU. He speaks and writes on a variety of topics including customer experience, tokenomics, AI, IoT, blockchain, digital transformation, and macro-economic trends and potential futures. You can connect on Linkedin or Twitter @chrisjsnook
- 4. THE ROADMAP ROADMAP FORCES IMPACTS FUTURE OF EVENTS SOURCES
- 5. INDUSTRY IMPACTS • 1.5B+ attendees from over 180 countries • $1T+ direct spending (business sales) related to spending to plan and produce; events-related travel, and spending by exhibitors • Avg spending per participant $704-$1294 per event • Top 50 countries accounted for 96% of global revenue BUSINESS IMPACTS • $2.5T plus in output (business sales) • 26 million jobs • Business events sector directly generates more output (business sales) than many large sectors (incl. Consumer Electronics, computers, and office equipment. https://insights.eventscouncil.org/Full-Article/ArtMID/398/ArticleID/ 1445/2018-Global-Economic-Significance-of-Business-Events THE PROBLEM COVID-19 WHEN WILL WE TRAVEL/ MEET AGAIN? It’s still too early on to accurately predict when the global economy will fully re- open and what that will mean for the recovery attendance of in person conferences, but two things are certain. 1) We will still meet in person in the future 2) We also will never waste the same time and resources as we have in the past and the value proposition must evolve.
- 7. What has you most concerned about your event portfolio P&L moving forward? What innovations have you already deployed? POLL QUESTIONS
- 8. FUTURE MIX OF VIRTUAL/ LIVE Good decision making is a skill that pays handsomely. VIRTUAL ONLY Value Proposition Focus Context Content (freemium) LIVE ONLY Value Proposition Focus Context Community Conversion Content HYBRID Value Proposition Community Conversion Content Context VALUE PROPOSITIONS Sponsors, Attendees, Speakers Community Context Content Conversion FUTURE OF EVENTS
- 9. Community Virtual Booth Expo ROI Lower costs, better targeting, reduced wear & tear, Increased productivity 1 2 3 Better data, more personalization Broader reach Studio innovations, immersive entertainment, re- allocated budgets to experience enhancement 4 5 6 NECESSITY IS THE MOTHER OF INNOVATION TOP 6 BENEFITS FORCED BIZ MODEL INNOVATIONS THE TOP 6
- 10. PRIORITIES HAVEN’T CHANGED: Working more efficiently has been added FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
- 11. VENUE IN THE MULTI-VERSE: Tons of energy can be creatively applied to redefining “venue” FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
- 12. VENUE IN THE MULTI-VERSE: Tons of energy can be creatively applied to redefining “venue” FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) -Multiple rooms broadcast via Twitch -Silent Dance zoom floor enabling you to enter and dance with others virtually within one of th 6 audio/Visual DJ rooms -8-Bit rooms/app built on a zoom experience where you could see each other only when within a certain range replicating game-play/challenges SOURCE: https://youtu.be/i1jBAVGeVgQ
- 13. What do you love about your job? How will event planners redefine interests post- pandemic FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
- 14. Hospitality is D.O.A. post- pandemic Event planners, attendees, and sponsors will find new value, but hospitality is doomed FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
- 15. Drive conversions; Lower cost Hybrid events and virtual expo floors provide lower costs and increased ROI for sponsors to redirect budgets and maintain the relationship. FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) In 2015, 50% of marketers had attended a virtual or hybrid event. Those that have attended a virtual event were 51% more likely to attend another one. (Westuc, 2015) Imagine the number who would re-attend one now!
- 16. The expo floor will never be the same -Educated salespeople not booth babes -Live 1:1 chats/zooms with qualified prospects -Easier navigated floors -orders of magnitude cheaper -exponentially lower CPA, higher LTV FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) PLATFORM SOURCES: www.meetyou.com and www.6connex.com
- 17. Innovation in B2B event planning, experience design, business and revenue models will be exponential in 2020/21 leading the industry to new heights of value. PRIVACY ü Work fast to redefine the value propositions for your attendees, sponsors, speakers ü Hybrid events will become the new standard ü Good enough no longer will be ü Hospitality, airlines, convention centers, will take decades to recover. ü People will travel for truly unique experiences once allowed, but virtual trade shows ü Community cultivation, personalization, data- driven networking, organized serendipity and geographic un-bounding become growth engines. ü Speaker and entertainment budgets increase as venue, union, and F&B dollars re-allocate ü Its all going to be ok, just differentJ
- 18. RESOURCES: PLATF ORMS TO D EMO: 6 C o n n e x ~ ( e n t e r p r i s e l e v e l v i r t u a l / h y b r i d e v e n t s ) Meetyoo ~ (enterprise level vi rt ual/ hybrid events) R e m o . c o m ~ smaller virtual only platform professional events H a c k a t h o n producer tools: D i s c o r d a p p . c o m, miro.com Airmeet.com ~ virtual meet ups with roundtables Sponsorshi p Dat a: w w w. s p o n s o r s h i p . c o m (IEG) PRESENTED BY: w w w. s m a r t e r B 2 B . c o m SPONSORED BY: w w w. e m e r g e d . c o m H O S T: w w w. c h r i s j s n o o k . c o m