The Future of Location Based Advertising
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The document discusses the future of location-based advertising and marketing. It notes that as social interactions increase online and through mobile devices, location-based services will become more important. However, small and medium businesses face challenges in adopting new technologies due to costs. The document proposes a low-cost solution called "Chalkboard" that allows small businesses to advertise locally through a simple, self-serve model integrated with social media and analytics. It provides examples of campaigns showing high impression and click-through rates, helping small local retailers.
The Future of Location Based Advertising
- 1. The Future of Location Based Advertising Bernard Leong Co-Founder & CTO 1
- 2. “The three most important things in buying a home: Location, Location & Location” - Unknown 2
- 3. Mobility endows the user to discover, interact and engage with the environment around them. 3
- 4. How effective has been the consumer engagements with known platforms? 700M Users 180M Users 10M Users 3B Shares / Day 155M Tweets/Day 3M Check-ins/Day Social Interactions escalate, amplify & distribute virally and in real-time. 4
- 5. Mobility extends the engagement of social interactions into location based services 5
- 6. Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services 6
- 7. Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and technology via NFC 7
- 8. How are the current results with location based services with respect to e-commerce? 83M subscribers US$3M / Day 16M bought Groupon in Mobile Payments (19% conversion) While it is booming in US, the payment options are very limited in Asia as a whole and deals are only useful for customer acquistion. 8
- 9. Mobile Marketing & budget ($) Location Based Services Marketing Global Mid size companies Brands with country-wide ops Small Medium Businesses + Mom-Pop Shops # of companies 9
- 10. Mobile Advertising Networks vs Marketing Budgets budget ($) Marketing Why? Global Mid size companies Small Medium Businesses Brands with country-wide ops + Mom-Pop Shops # of companies 10
- 11. Challenges from Small & Medium Businesses Listings on Printed Media S$10K Annual Subscription Electronic Banner ~S$15-20K per month Note: 7 out of 10 consumers treat Short Messaging Services SMS marketing as S$0.15 per SMS spam in SG 11
- 12. Challenges from Small & Medium Businesses • Bridging the technology gap for the small and medium businesses that are left behind. • Understand their costs and the ROI. • Distribute the messages across different channels. 12
- 13. Can we overcome the challenge of Average Cost of Marketing per day costs low & affordable for SMEs? 1. Simple & Self-served model. S$300 2. Integrated with social media & basic analytics. 3. Distribution via 3rd party apps using a pull & not push. S$100 S$32 S$0.99 Electronic Banner Printed Media SMS Chalkboard Types of Media 13
- 14. On Mobile Phones SG Malls SG Events Inside Games Inside Applications You can also access via browsers on smartphones (iPhone, Android & Blackberry) using m.yourchalkboard.com 14
- 15. On Websites www.penn-olson.com 15
- 16. Global Statistics 23,585,714 Impressions 5,417,201 API Calls 6.42% 347,911 Click-Thru Rate Clicks 16
- 17. 17
- 18. Largest Volume Area: MRT Stations & Markets Nearby ~1-2% Click Thru Rate per location 100K impressions per location 37 Local Retailers A Campaign to help small retailers ... 18
- 19. The Future is... SOLOC Socialize + Localize + Commercialize 19
- 20. Thank You & Watch this Space! Contact Me via bleongcw via Twitter or (at) yourchalkboard.com 20