The Future of Media is Mobile
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The document discusses how the future of media is on mobile platforms. It notes that mobile device traffic has increased 20 times year-over-year and now accounts for the majority of web traffic. Additionally, the value of mobile transfers and transactions is projected to greatly increase by 2015. The key point is that media companies need to focus on reaching audiences on connected mobile devices in order to be successful in the future.
The Future of Media is Mobile
- 1. The future of media is mobile Marlon Rodrigues Director, Marketing @marlonrodrigues June 27, 2012
- 2. The platform provider enabling media companies to reach their digital audiences on connected devices.
- 3. nd inning -3-
- 4. The world the media industry lives in -4-
- 5. Putting your money where your audience is -5-
- 6. Where does digital traffic come from? -6-
- 7. Mobile'device'traffic' Up'20'times'year8over8year' Mobile'device'share'of'web'traffic' ' ' -7-
- 8. Brace yourself -8-
- 9. Where is the money in the app business? -9-
- 10. Paydirt! *The value of mobile transfers and transactions by 2015 Yankee Group, June 2011 - 10 -
- 11. The future of media is mobile THANK YOU www.polarmobile.com @polarmobile