The HEART framework for UX metrics
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The document discusses the HEART framework, which evaluates user experience metrics including happiness, engagement, adoption, retention, and task success. It emphasizes the significance of quantitative data analysis in user experience research as practiced by professionals at Google. The document also presents various metrics and links for further information on user engagement and tracking.
The HEART framework for UX metrics
- 1. Vol. II UX y Marketing The HEART framework for UX metrics Ignacio Valdés @diestronosoy
- 2. Ignacio Valdés UX Manager en Irox IT Líder y Mentor del Prototyping Lab en Tec Lean Accelerator Docente en la Escuela de Arquitectura y Diseño del ITESM León
- 4. Iterar
- 11. Este framework realiza una convención sobre las métricas que pueden evaluar la experiencia de usuario. the HEART framework
- 12. – Kerry Rodden, User Experience Researcher at YouTube and Google. “I’m part of a group of quantitative UX researchers at Google, and we like to think of large-scale data analysis as just another UX research method.”
- 13. UX
- 14. MKTUX
- 18. Category Metric Tracking Plan Happiness Number of content shared https://goo.gl https://bitly.com http://blog.hubspot.com/marketing/what- are-utm-tracking-codes-ht#sm. 000182qfppiqlfqxvd91di5oqz63p Engagement User activity: If user plays a new session after one https://mixpanel.com/? from=adwords_mobile&gclid=CL6R3O3Ehc4 CFYGHaQodfL4FMg https://www.google.com/analytics/mobile/ Adoption DAU: If user uses everyday temperature and electricity sessions https://www.google.com/analytics/mobile/ Retention WAU https://www.google.com/analytics/mobile/ Task Succsess Time, completed task, errors https://www.intercom.io Ejemplo
- 21. ¡Gracias!