The importance of working together and creating valuable online content
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The document discusses creating valuable content for customers. It emphasizes that content should answer questions, inspire people, and help sell to others. Customers value content that is helpful rather than sales-focused. The document encourages collaborating to create engaging content across different formats and platforms, and having conversations with customers rather than just promoting products. It provides resources for learning how to develop valuable content from award-winning examples.
The importance of working together and creating valuable online content
- 1. Sands Beach Partners Sonja Jefferson and Sharon Tanton, 30 April 2013 WORKING TOGETHER & CREATING VALUABLE CONTENT
- 2. CONTENT THAT… • Answers my questions • Inspires me! • Helps me sell to the rest of the family • Talks to me WHAT DO CUSTOMERS VALUE? www.valuablecontent.co.uk
- 5. WHAT CAN YOU CREATE TODAY TO GET SUNSHINE INTO OUR TIMELINES?: EXERCISE - SELLING SUNSHINE: www.valuablecontent.co.uk • What will you share? • In what format? • How will you get it to us?
- 7. HELPFUL CONTENT FROM A BANK!
- 8. HELPFUL CONTENT BY EMAIL:
- 11. www.valuablecontent.co.uk TALK, DON’T YELL: www.valuablecontent.co.uk • Start conversations • Make connections • Answer your customers, wherever they speak • Be a real person, not a robot • Converse, not convince “Remember – the whole digital world is your inbox.”
- 12. TAKE IT WIDER THAN YOUR WEBSITE www.valuablecontent.co.uk YourValuable Content Universe
- 13. COLLABORATING WILL MAKE YOU ALL STRONGER: EXERCISE: WORKING TOGETHER www.valuablecontent.co.uk • How can you support each other in the digital space? • What content will you share? • How will you work together?
- 14. • Get ideas from Valuable Content Award winners on our website http://www.valuablecontent.co.uk/valuable-content-award/ • Email us for free website chapter from the book info@valuablecontent.co.uk • Plenty of resources to help you in the Valuable Content Marketing book http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/ • Learn from the award winning Sands Beach approach http://www.valuablecontent.co.uk/sands-beach-resort-social-media-champions/ BE GENEROUS, GET CREATIVE! the very best of luck WHAT CONTENT WILL YOUR CUSTOMERS VALUE?