The lean explorers: session 6
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This document summarizes the findings from interviews conducted as part of the Lean Explorers session. It discusses three potential customer segments - students, workers, and professionals - and validates that students have the biggest problems related to lunch. Interview feedback was mostly positive. The document presents personas for a student named Joana, a professional named Andrea, and a worker named Rui to illustrate typical days in their lives and pains regarding lunch. It suggests focusing initially on targeting female students.
The lean explorers: session 6
- 1. THE LEAN EXPLORERS Session 6. Presenting the: Heat Able Lunch Box By: Manuel Holousch, Charlotte Manojlovic, Erick Tavares and Martine Ulvin
- 2. Customer segments BM 1.0 People that moves away from home: Students 2. Workers (salesmen, construction etc.) 3. Professionals 1.
- 3. Problem – Solution fit? Problem is mostly confirmed: 65% (validation = 50%) - Workers/professionals are busy, do not have access to food, takes too long time, is too expensive. However, less problems than students - Students: Lines, price/quality-ratio bad, difficult to get preferred food. However Male Female student.
- 4. Interview In all three segments Mostly positive feedback - Students - girls/women Have to change some parts of the BM 1.0 - Might consider excluding professionals - Maybe initially targeting females
- 5. Our personas Their empathy maps A day in their lifes
- 6. Joana Profile: Joana is 21 years old and is studying for her bachelors degree. Joana comes from a typical Portuguese upbringing and lives at home with her family near the city centre. She communicates regularly with her friends through Facebook, Whatsapp and phone calls and spends her free time socialising with them. Joana gets a monthly allowance from her parents to spend at university and in her free time but tries to save as much of it for the weekends. Her main pains are that she is always busy trying to balance her school work load and free time and finds that she is constantly in a hurry throughout the week. To over come obstacles she prioritises and schedules time to study every day. Personal Objective: Maximise time spent with friends and family. Save money in the week for weekend activities Professional Objective: Joana hopes to become a lawyer after graduating university. Day in the Life: Joana wakes up 1.5 hours before class and has breakfast before driving to university. If she arrives on time she has a coffee and smokes a cigarette before class. After class, she breaks for lunch, where she will meet her friends and go to the bar for a sandwich and coke. After her lunch hour, Joana meets other students on campus for group projects and to study, usually by the end of this Joana starts to get hungry and has to go back to the bar or the vending machine. Sometimes Joana has another class in the evening. After university she drives home for dinner with her family and watches tv, sometimes meeting with friends for a drink after this. Students
- 7. Joana – The student
- 8. Andrea Personal Objective: • • • • • • Being able to meet temptations and distractions calmly and resolutely. . Building self-control Become Healthier Keeping focus on her objectives. Gaining more confidence Manage her time better Professional Objective: • Have a challenging but successful career • Being more efficient at work Profile: Andrea works as financial consultant. Her job requires a lot of work and dedication, but she’s still very worried about her health so she often try to eat healthy and to take care of herself. She likes exercising and going to fitness when she has the time. But she finds that eating healthy is very difficult because she’s always busy working and there’s very little healthy restaurants around her job. Andrea lives by herself in an apartment in the centre of the city. She really tries to save some money but she often spend too much money on food because it is the only way to eat healthy and good quality food when working. Andrea is a very dedicated person, and has clear objectives in her life, but she often slips from them, looses her self-control and sometimes gets even depressed, powerless, and weak because of too much pressure from her job. During the weak she tries to bring food from home in a lunch box, but sometimes she feels unsatisfied because of the cold food. Also, she can’t really choose what food to bring at work as most of the food she likes becomes tasteless after some hours. She would like easier ways and more convenient ways to stay healthy without loosing time and money, sometimes she feels frustrated because she can’t keep enough motivation in order to do that. Day in the Life: Andrea wakes up at 6:30, she takes a shower and eats her breakfast. At 7:30 she leaves her house to be at 8:30 at work. She goes by bus. She works for 2 hours and often get’s and often needs to eat something, therefore she takes a 5 minute break and goes back to work until mid-day. For lunch, 30% of the time she brings food from home, the other 70% of the time she goes to fast foods and restaurant near to her job. She only has 1 hour break so as soon as she eats she has to come back to work. She leaves work at 6 pm and goes directly to fitness, she has to buy something to eat on the way to keep her energy. After fitness she goes back home, around 8:30 pm, she makes herself dinner, she enjoys her 3 hours of free time and then goes to sleep. On weekends she often go out with her friends and family. Professionals
- 10. Rui Profile: Rui is 34 years old and has completed an apprenticeship at a big insurance company. He has been working for the company for 12 years already. He lives with his small family in a residential area of Lisbon. He spends a lot of time with family and friends. His income is enough to provide his family – however he would like to put more money on the side. His family is living a healthy life and they like sports. As an insurance agent/broker he has to be very flexible and sometimes his schedule is quite tight, moving around a lot in the Lisbon area where most of his clients are based. Personal Objective: He is working to live – not living to work. Family and friends are important and even though his job required s lot of flexibility he has a good work/life balance Professional Objective: He hopes to become an area team leader. Day in the Life: Rui´s schedule varies a lot, but most of the time he gets up between 7-8. He has breakfast at home and then he either goes to his office or a client appointment. Most of the days his schedule doesn't leave him enough time to go home and have lunch with his family. His wife or he himself often prepare food, which he brings with him to work. He normally eats on his own in between client meetings. When he has an office day he goes for lunch with collegues. Sometimes he also has lunch with clients. In the afternoon Rui normally gets a snack from a Pastelaria. After his work he regularly does sports and has dinner with his family eat home. Occasionally they go out for dinner and drinks with friends. The worker/salesman
- 11. Rui the worker