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The Lean Explorers
By Erick, Martine, Manuel & Charlotte
What We Did This Week:


Created a general Value Curve for the
TempBox (difficult to distinguish the three segments to
base our analysis on so combined it as one)



Created three landing pages, with the
hope of getting 200+ views to help test
and compare the pages/product.
The Value Curves:
Heat-Able vs. Tupperware
7

6

Scale

5

4

3

2

Heat-Able
Tupperware

1

0

The TempBox Vs. Tupperware
Heat-Able vs. Compleat
7
6

Scale

5
4
3
Heat-able LB
2
1
0

The TempBox vs. Compleat

Compleat
Heat-Able vs. Indirect competitors
7

6

Scale

5

4

3

2

Heat-Able
Indirect Competitors

1

0

The TempBox vs. Indirect Competitors
Heat-Able vs. All
7

6

Scale

5

4

3

2

1

0

Our Value Curve

Heat-Able
Compleat
Tupperware
Indirect
The Landing Pages:
Landing Page 1:
Landing Page 2:
Landing Page 3:

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