Deconstructing Brands - A Branding Workshop

The document outlines the key elements of branding as presented in a workshop by the PRCA North Alabama Chapter, emphasizing aspects like name, position, personality, promise, tagline, color, imagery, and logo. It discusses how these elements contribute to a brand's identity and communication with its audience, alongside examples from recognized brands. Additionally, it covers the importance of a brand's promise and its role in establishing expectations, as well as the psychological impacts of color on brand perception.