The Mobile ecosystem, Context & Strategies
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The document emphasizes the importance of defining user context in mobile strategy development, outlining essential steps like understanding user goals and tasks. It highlights the need to consider how context influences these goals and suggests filtering content accordingly. The document also references a specific example related to user engagement in gaming.
The Mobile ecosystem, Context & Strategies
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- 22. in 2009
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- 43. I only care I only care about… about… Context context user Developer (you)
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- 58. needs user goals tasks
- 59. 1. Defining the users’ context is the first thing to do – without it, you don’t have a mobile strategy, you have only a plan of action 2. Uncover the users’ goals – and then try and understand how the users’ context alters their goals 3. With goals understood, figure out the tasks the users want to perform 4. Look for ways to filter content by context – for example: location, media, and model.
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