The new approach on government mobile apps development
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The document discusses the evolution of government mobile app development, highlighting the transition from PC dominance to a mobile-centric approach with increasing smartphone penetration in Thailand. It outlines the pros and cons of mobile applications, comparing hybrid, native, and mobile web app strategies, while suggesting that government apps must align with digital standards and APIs. By 2017, mobile app downloads are projected to exceed 200 billion, emphasizing the growing importance of mobile platforms for government services.
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Mobile Trends
The era of PC dominance with Windows as the single
platform will be replaced with a post-PC era where
Windows is one of a variety of environments IT
Thailand Mobile Subscribers 89.98 Million,
Penetration Rate 131.84%
Smartphone penetration in Thailand is now 31%
[Ourmobileplanet, August 2013].](https://image.slidesharecdn.com/enterprise-appstore-140310095130-phpapp01/85/The-new-approach-on-government-mobile-apps-development-3-320.jpg)
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Mobile Applications
Hybrid approach allows developers to write HTML5
code once and deploy it on multiple platform.
Nevertheless, native apps won't disappear, and
will always offer the best user experiences and
most sophisticated features.
More than 50% of companies will look to the cloud for
their mobile app deployments.
By 2017, mobile app download is expected to
exceed 200 billion per year, and revenues will reach
$63.5 billion. [Portio Research]](https://image.slidesharecdn.com/enterprise-appstore-140310095130-phpapp01/85/The-new-approach-on-government-mobile-apps-development-15-320.jpg)
The new approach on government mobile apps development
- 1. The new approach on government mobile apps development Assoc.Prof. Dr. Thanachart Numnonda Executive Director IMC Institute 11 March 2014
- 3. 3 Mobile Trends The era of PC dominance with Windows as the single platform will be replaced with a post-PC era where Windows is one of a variety of environments IT Thailand Mobile Subscribers 89.98 Million, Penetration Rate 131.84% Smartphone penetration in Thailand is now 31% [Ourmobileplanet, August 2013].
- 5. 5 Worldwide Devices Shipments by OS
- 6. 6 Smartphone Marketshare Q3: 2013 Source Gartner
- 8. 8 Tablet Marketshare Q3: 2013 Source IDC October 2013
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- 14. 14 Mobile Application Development Source KMS Technology
- 15. 15 Mobile Applications Hybrid approach allows developers to write HTML5 code once and deploy it on multiple platform. Nevertheless, native apps won't disappear, and will always offer the best user experiences and most sophisticated features. More than 50% of companies will look to the cloud for their mobile app deployments. By 2017, mobile app download is expected to exceed 200 billion per year, and revenues will reach $63.5 billion. [Portio Research]
- 16. 16 Mobile Web A design approach that optimises users’ viewing experiences across a wide range of devices. Pro: ● it is your website, so costs are minimised and service iteration simplified ● uses open standards (HTML5) ● no gatekeepers to constrain access ● performance still good ● clear winning strategy for ‘utility’ services Con: ● not persistent on device ● some device features unavailable ● requires internet connection ● not snappy enough for some complex services (eg Spotify, Facebook, Skype) ● no ‘download and buy’ revenue stream
- 17. 17 Native Apps Native apps are downloadable software applications that run using the device’s operating system code and APIs. Pro: ● revenue (download and buy) ● persistent presence on device ● can access all functions on a device ● snappier performance in general ● can be used offline, in some cases Con: ● expensive to develop and maintain ● needs several different versions ● can only be downloaded via gatekeeper app stores ● most apps are rarely downloaded, and even then hardly used
- 18. 18 Hybrid & Cross-Platform SDKS Source KMS Technology
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- 28. 28 “Standalone mobile apps will only be considered once the core web service works well on mobile devices, and if specifically agreed with the Cabinet Office” The November 2012 Digital Strategy UK Government’s position on Mobile Apps
- 29. 29 UK Government’s position Native apps could not be developed without Cabinet Office approval. Ensuring your service meets the Digital by Default Service Standard means it will work well on mobile devices. Making your data and application programming interface (API) available for reuse
- 30. 30 USA.gov Apps Gallery Launched in July 2010 with 20 apps Now have over 115 apps: 73 iPhone, 35 Android, 14 iPad, 4 Blackberry, 46 mobile sites) Over 1.37 million visits
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- 32. 32 NASA App FBI's Most wanted WhiteHouse.gov US Postal Services Army Info &News Transportation Security Cool US Government Apps
- 33. 33 IRS2go BMI Calculator AHRQ Electronic Preventive Services Library of Congress Smithsonian Channel Cool US Government Apps USA Jobs
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- 36. 36 Mobile Apps for e-Services Need to support many platforms; mainly iOS and Android Back-end government e-services should provide application programming interface (API) / Web Services Most government mobile apps are freely avialable on app stores.