The Perils of Perception in 2015: Ipsos MORI
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People across 33 countries hold inaccurate perceptions about several key statistics and issues in their own countries. In general, respondents overestimate the wealth of the top 1%, the level of immigration, religious non-affiliation, and the proportion of overweight/obese individuals. They also overestimate things like the average age, youth living at home, and those under 14. Perceptions are least accurate around wealth distribution, religious affiliation, and weight statistics.
![8© Ipsos Public Affairs PERILS OF PERCEPTION |
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0
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India
Japan
China
South Korea
South Africa
Netherlands
Brazil
Serbia
Australia
Hungary
Argentina
Canada
Chile
Italy
Ireland
Peru
Mexico
United States
Belgium
France
Germany
Poland
Great Britain
Sweden
New Zealand
Colombia
Spain
Norway
Montenegro
Russia
Israel
Turkey
Saudi Arabia
The public generally
underestimate the
proportion of
overweight or
obese people in
their country.
41 20
32 23
34 28
32 32
47 55
40 49
47 56
42 53
51 62
49 60
40 52
43 56
53 66
36 50
44 58
41 56
53 69
50 66
36 53
32 49
40 57
40 57
44 62
33 52
47 66
35 55
38 58
33 53
35 59
31 57
24 57
32 65
28 71
Q. Out of every 100 people
aged 20 years or over],
how many do you think are
either overweight or
obese?
% point difference too low | too high Avg. guess Actual](https://image.slidesharecdn.com/theperilsofperceptionin2015-ipsosmori-151201112142-lva1-app6892/85/The-Perils-of-Perception-in-2015-Ipsos-MORI-8-320.jpg)
The Perils of Perception in 2015: Ipsos MORI
- 1. 1 PERILS OF PERCEPTION 2015 A 33 COUNTRY STUDY
- 2. 2 These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 33 countries are about some key issues and features of the population in their country. Perceptions are not reality…
- 3. 3© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PROPORTION OF TOTAL HOUSEHOLD WEALTH DO YOU THINK THE WEALTHIEST 1% OWN?
- 4. 4© Ipsos Public Affairs PERILS OF PERCEPTION | +36 +33 +33 +32 +32 +30 +29 +29 +23 +22 +20 +20 +17 +16 +15 +14 +13 +11 +9 +6 +4 +2 0 -1 -7 -8 -13 -15 -17 Great Britain France Australia Belgium New Zealand Canada Germany Spain Italy Japan Norway United States China Netherlands South Korea Sweden Ireland Chile Colombia South Africa Poland Argentina Mexico Turkey Israel Brazil India Peru Russia People generally overestimate the total household wealth that the wealthiest 1% in their country own. This is particularly true for developed countries. 59 23 56 23 54 21 50 18 50 18 55 25 59 30 56 27 46 23 41 19 45 25 57 37 56 39 40 24 49 34 46 32 40 27 54 43 43 34 49 43 38 34 46 44 36 36 53 54 32 39 40 48 40 53 32 47 53 70 Q. What proportion of the total household wealth do you think the wealthiest 1% own? % point difference too low | too high Avg. guess Actual
- 5. 5© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PROPORTION OF TOTAL HOUSEHOLD WEALTH DO YOU THINK THE WEALTHIEST 1% SHOULD OWN?
- 6. 6© Ipsos Public Affairs PERILS OF PERCEPTION | +9 +6 +4 +3 +3 +1 -2 -3 -4 -6 -7 -7 -8 -10 -10 -10 -12 -13 -13 -15 -16 -17 -18 -19 -21 -23 -25 -33 -47 New Zealand Japan France Australia Italy Canada Belgium Great Britain Ireland Mexico China Colombia Netherlands Norway Spain United States Germany South Africa Sweden Brazil South Korea Poland Peru Argentina Chile India Israel Turkey Russia People tend to think the wealthiest 1% should own a lower proportion of their country’s total household wealth than they currently do. 27 18 25 19 27 23 24 21 26 23 26 25 16 18 20 23 23 27 30 36 32 39 27 34 16 24 15 25 17 27 27 37 18 30 30 43 19 32 33 48 18 34 17 34 29 47 25 44 22 43 30 53 14 39 21 54 23 70 Q. What proportion of the total household wealth do you think the wealthiest 1% should own? % point difference too low | too high Should Actual
- 7. 7© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE AGED 20 YEARS OR OVER HOW MANY DO YOU THINK ARE EITHER OVERWEIGHT OR OBESE?
- 8. 8© Ipsos Public Affairs PERILS OF PERCEPTION | +21 +9 +6 0 -8 -9 -9 -11 -11 -11 -12 -13 -13 -14 -14 -15 -16 -16 -17 -17 -17 -17 -18 -19 -19 -20 -20 -20 -24 -26 -33 -33 -43 India Japan China South Korea South Africa Netherlands Brazil Serbia Australia Hungary Argentina Canada Chile Italy Ireland Peru Mexico United States Belgium France Germany Poland Great Britain Sweden New Zealand Colombia Spain Norway Montenegro Russia Israel Turkey Saudi Arabia The public generally underestimate the proportion of overweight or obese people in their country. 41 20 32 23 34 28 32 32 47 55 40 49 47 56 42 53 51 62 49 60 40 52 43 56 53 66 36 50 44 58 41 56 53 69 50 66 36 53 32 49 40 57 40 57 44 62 33 52 47 66 35 55 38 58 33 53 35 59 31 57 24 57 32 65 28 71 Q. Out of every 100 people aged 20 years or over], how many do you think are either overweight or obese? % point difference too low | too high Avg. guess Actual
- 9. 9© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK DO NOT AFFILIATE THEMSELVES WITH ANY RELIGION?
- 10. 10© Ipsos Public Affairs PERILS OF PERCEPTION | +33 +30 +29 +28 +28 +28 +27 +25 +25 +24 +23 +23 +22 +21 +21 +21 +20 +20 +20 +19 +18 +17 +17 +14 +13 +13 +12 +11 +8 +8 +5 -4 -4 India Mexico Russia Norway Serbia Ireland Brazil Peru Spain United States Argentina Italy Montenegro Colombia South Africa Australia Hungary Poland Great Britain Chile France Canada Sweden Turkey Germany Israel New Zealand Saudi Arabia Belgium Netherlands China Japan South Korea Across the world, people tend to over- estimate the level of non-religious people in their country. 33 0.1 35 5 45 16 38 10 31 3 34 6 35 8 28 3 44 19 40 16 35 12 35 12 25 3 28 7 36 15 45 24 39 19 26 6 45 25 35 16 46 28 41 24 44 27 15 1 38 25 16 3 49 37 12 1 37 29 50 42 57 52 53 57 42 46 Q. Out of every 100 people, about how many do you think do not affiliate themselves with any religion – that is, atheists, agnostics and those who say they do not identify with any religion? % point difference too low | too high Avg. guess Actual
- 11. 11© Ipsos Public Affairs PERILS OF PERCEPTION | THE POPULATION DO YOU THINK ARE IMMIGRANTS (I.E. NOT WHAT PERCENTAGE OF BORN IN THIS COUNTRY?)
- 12. 12© Ipsos Public Affairs PERILS OF PERCEPTION | +25 +25 +24 +21 +21 +21 +19 +19 +18 +17 +17 +17 +16 +14 +14 +14 +13 +12 +12 +11 +10 +10 +9 +8 +8 +8 +8 +7 +7 +2 -3 -7 Argentina Brazil South Africa Mexico Peru India Russia United States Canada Chile Colombia Italy Serbia France Germany Belgium Netherlands Great Britain New Zealand China Australia Hungary Sweden South Korea Spain Japan Montenegro Poland Ireland Norway Israel Saudi Arabia People generally overestimate the level of immigration in their country. This is particularly true in Latin America. 30 5 25 0.3 29 5 22 1 21 0.3 21 0.4 27 8 33 14 39 21 19 2 17 0.3 26 9 22 6 26 12 26 12 24 10 25 12 25 13 37 25 11 0.1 38 28 15 5 25 16 11 3 22 14 10 2 16 8 9 2 23 16 16 14 24 27 24 31 Q. What percentage of the population do you think are immigrants (i.e. not born in this country)? % point difference too low | too high Avg. guess Actual
- 13. 13© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 YOUNG ADULTS AGED 25-34 ABOUT HOW MANY DO YOU THINK LIVE WITH THEIR PARENTS?
- 14. 14© Ipsos Public Affairs PERILS OF PERCEPTION | +29 +25 +25 +22 +20 +20 +17 +15 +14 +12 +10 +7 +2 +1 Great Britain Spain France United States Ireland Sweden Belgium Norway Serbia Italy Germany Netherlands Poland Hungary All countries surveyed over-estimate the proportion of 25-34 year-olds living with their parents in their country. 43 14 65 40 36 11 34 12 39 19 24 4 34 17 19 4 68 54 61 49 27 17 18 11 46 44 49 48 Q. Out of every 100 young adults aged 25-34, about how many do you think live with their parents? % point difference | too high Avg. guess Actual
- 15. 15© Ipsos Public Affairs PERILS OF PERCEPTION | HOW OLD DO YOU THINK THE AVERAGE PERSON IN YOUR COUNTRY IS?
- 16. 16© Ipsos Public Affairs PERILS OF PERCEPTION | +25 +24 +22 +22 +19 +18 +17 +16 +16 +16 +16 +15 +14 +14 +14 +14 +14 +13 +12 +12 +11 +11 +11 +11 +10 +9 +9 +9 +9 +8 +7 +6 +4 Brazil Turkey India Hungary China Japan Norway Mexico Montenegro South Africa Sweden Poland Italy Ireland Peru Belgium Serbia Argentina South Korea Colombia Israel Chile Netherlands Great Britain Australia United States Saudi Arabia Spain Russia Canada New Zealand France Germany In every country across the study, people over- estimate the average age within their country. 56 31 54 30 49 27 63 41 56 37 65 47 56 39 44 28 56 40 43 27 57 41 55 40 59 45 50 36 41 27 55 41 56 42 44 31 53 41 41 29 41 30 45 34 53 42 51 40 48 38 47 38 36 27 51 42 48 39 50 42 45 38 47 41 51 47 % point difference too high Avg. guess Actual Q. How old do you think the average person in your country is?
- 17. 17© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK ARE AGED 14 OR YOUNGER?
- 18. 18© Ipsos Public Affairs PERILS OF PERCEPTION | +15 +15 +14 +14 +13 +13 +13 +13 +13 +12 +11 +11 +11 +11 +11 +10 +10 +10 +9 +9 +8 +8 +6 +6 +5 +5 +4 +4 +4 +4 +3 -5 Brazil Mexico Peru South Africa Hungary Argentina New Zealand Colombia Russia Italy Poland Ireland Chile Germany India Canada Great Britain United States Australia Serbia France Spain Montenegro China Netherlands Turkey Sweden South Korea Japan Norway Saudi Arabia Israel In almost every country in the study people over- estimate the proportion of people aged 14 or under in their country. 39 24 43 28 41 27 42 28 28 15 38 25 33 20 38 25 29 16 26 14 26 15 33 22 32 21 24 13 39 28 26 16 27 17 29 19 27 18 24 15 27 19 23 15 25 19 23 17 22 17 31 26 21 17 18 14 17 13 22 18 30 27 23 28 Q. Out of every 100 people, about how many do you think are aged 14 or under? % point difference too low | too high Avg. guess Actual
- 19. 19© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PERCENTAGE OF POLITICIANS ARE WOMEN?
- 20. 20© Ipsos Public Affairs PERILS OF PERCEPTION | +17 +17 +11 +8 +6 +2 +2 +2 +2 +2 +1 -2 -2 -2 -3 -3 -3 -3 -5 -6 -6 -6 -7 -8 -9 -9 -10 -10 -12 -12 -14 -16 Russia Colombia India Brazil Chile Hungary Japan Peru France United States Ireland Norway Poland South Korea China Turkey Canada Montenegro Italy Israel Sweden Great Britain New Zealand South Africa Netherlands Germany Australia Argentina Belgium Spain Serbia Mexico There is a real mix of accuracy on the proportion of female politicians: a number of countries are very accurate, but others over- and underestimate significantly. 31 14 37 20 23 12 18 10 22 16 12 10 12 10 24 22 28 26 21 19 17 16 38 40 22 24 14 16 21 24 15 18 22 25 14 17 26 31 19 25 38 44 23 29 24 31 34 42 28 37 27 36 17 27 26 36 27 39 29 41 20 34 26 42 Q. What percentage of politicians do you think are women? % point difference too low | too high Avg. guess Actual
- 21. 21© Ipsos Public Affairs PERILS OF PERCEPTION | WOMEN, ABOUT HOW MANY DO YOU THINK ARE OUT OF EVERY 100 WORKING-AGE IN EMPLOYMENT?
- 22. 22© Ipsos Public Affairs PERILS OF PERCEPTION | +16 +12 +11 +10 +5 +4 +3 +3 +2 +1 0 0 0 -2 -2 -3 -4 -4 -4 -5 -6 -6 -7 -8 -8 -9 -9 -11 -12 -13 -13 -29 India South Africa Mexico Chile France Turkey Hungary Argentina Russia China Belgium United States Norway Serbia Colombia Poland Brazil Italy Sweden Canada Ireland Peru Montenegro Japan Great Britain Spain Netherlands Australia New Zealand Germany South Korea Israel Globally, people are generally pretty accurate when estimating the proportion of working age women in employment in their country. 41 25 49 37 56 45 55 45 66 61 34 30 59 56 53 50 67 65 63 62 58 58 63 63 73 73 37 39 53 55 52 55 52 56 44 48 69 73 64 69 50 56 54 60 41 48 56 64 60 68 43 52 59 68 55 66 57 69 57 70 42 55 39 68 Q. Out of every 100 working age women, about how many do you think are in employment? % point difference too low | too high Avg. guess Actual
- 23. 23© Ipsos Public Affairs PERILS OF PERCEPTION | IN YOUR COUNTRY LIVE IN A RURAL AREA? WHAT PERCENTAGE OF PEOPLE
- 24. 24© Ipsos Public Affairs PERILS OF PERCEPTION | +49 +36 +29 +28 +25 +24 +23 +22 +22 +21 +19 +19 +17 +16 +16 +16 +15 +15 +15 +14 +13 +13 +12 +12 +11 +9 +6 +5 +4 -2 -6 -10 -13 Japan Belgium Turkey Mexico Peru Argentina Chile France Netherlands New Zealand Brazil Sweden South Africa Norway United States Canada Australia Colombia Hungary Israel Germany Italy South Korea Great Britain Spain Saudi Arabia China Ireland Russia Poland Montenegro Serbia India People generally overestimate the proportion of people who live in rural areas in their country. 56 7 38 2 37 8 49 21 47 22 32 8 34 11 43 21 32 10 35 14 34 15 33 14 53 36 36 20 35 19 34 18 26 11 39 24 44 29 23 9 38 25 44 31 30 18 30 18 32 21 26 17 52 46 42 37 30 26 37 39 30 36 35 45 55 68 Q. What percentage of people in your country live in a rural area? % point difference too low | too high Avg. guess Actual
- 25. 25© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK HAVE ACCESS TO THE INTERNET AT HOME EITHER THROUGH A COMPUTER OR MOBILE DEVICE?
- 26. 26© Ipsos Public Affairs PERILS OF PERCEPTION | +41 +28 +26 +21 +21 +20 +19 +18 +16 +15 +13 +11 +10 +9 +3 +2 +1 -3 -4 -4 -5 -6 -6 -7 -8 -9 -9 -10 -11 -12 -12 -12 -16 India Peru China Turkey South Africa Mexico Brazil Colombia Serbia Italy Argentina Chile Montenegro Poland Russia Spain Saudi Arabia Germany Sweden Hungary Ireland France Norway Belgium Australia Great Britain South Korea Netherlands United States New Zealand Canada Japan Israel People in developing countries tend to overestimate the proportion of people who have internet access while in more developed countries the opposite is true. 60 19 69 41 72 46 68 47 55 34 64 44 72 53 70 52 72 56 75 60 73 60 77 66 74 64 76 67 73 70 76 74 60 59 84 87 85 89 70 74 77 82 80 86 90 96 78 85 82 90 81 90 83 92 86 96 76 87 80 92 81 93 74 86 60 76 % point difference too low | too high Avg. guess Actual Q. Out of every 100 people, about how many do you think have access to the internet at home either through a computer or mobile device?
- 27. 27© Ipsos Public Affairs PERILS OF PERCEPTION | Looking across all questions, we have calculated a measure of how accurate the population of each country is. This gives us our “Index of Ignorance”
- 28. 28© Ipsos Public Affairs PERILS OF PERCEPTION | 18th Germany 23rd Sweden 1 Mexico 2 India 3 Brazil 4 Peru 5 New Zealand 6 Colombia 7 Belgium 8 South Africa 9 Argentina 10 Italy 11 Russia 12 Chile 13 Great Britain 14 Israel 15 Australia 16 Japan 17 Canada 18 Germany 19 Netherlands 20 Spain 21 Norway 22 France 23 Sweden 24 United States 25 China 26 Poland 27 Ireland 28 South Korea INDEX OF IGNORANCE(least accurate at top) Rank Country 1st Mexico 15th Australia 13th GB 9th Argentina 5th New Zealand 24th USA 7th Belgium 22nd France 3rd Brazil 8th South Africa 21st Norway 17th Canada 27th Ireland 10th Italy 2nd India 16th Japan 6th Colombia 20th Spain 14th Israel 25th China 11th Russia 28th South Korea 12th Chile 4th Peru 19th Netherlands 26th Poland PERILS OF PERCEPTION 2015
- 29. 29© Ipsos Public Affairs PERILS OF PERCEPTION | • These are the findings of the Ipsos Perils of Perception Survey. 25,556 interviews were conducted between October 1st – October 16th 2015. • The survey was conducted in 33 countries around the world. The following countries used the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Great Britain, Turkey and the United States of America. In Ireland a telephone (CATI) methodology was used. In Serbia and Montenegro a face-to-face (CAPI) methodology was used. • Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Serbia, Spain, Great Britain Montenegro, the Netherlands, Sweden, Norway and the United States of America. Approximately 500+ individuals were surveyed in the remaining countries. • Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses. • Data are weighted to match the profile of the population. • For a full list of sources of actual data, please see here
- 30. 30 For more information, please contact: Bobby Duffy Bobby.Duffy@ipsos.com @BobbyIpsosMORI James Stannard James.Stannard@ipsos.com PERILS OF PERCEPTION 2015