The power of data in a digital world
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The document discusses how marketers can break through clutter to reach consumers. It notes that more data is now created in two days than from the beginning of mankind to 2015. It suggests that consumers now want content, information, interaction, shopping, and media on their own terms. The document advocates for monitoring social media conversations, identifying opportunities, creating and publishing content, and delivering the right content to the right people at the right moments. It asserts that social media data can enable action, but sales are not guaranteed. It invites the reader to discuss how to get "hugged" or helped by the company.
The power of data in a digital world
- 1. HUSSEIN M. DAJANI / COO - HUG DIGITAL THE POWER OF DATA
- 4. BUT…
- 5. HOW DO THEY BREAKTHROUGH TO REACHING TO CONSUMERS WITH ALL THE CLUTTER?
- 6. THERE IS A CONTENT AND MEDIA SURPLUS.
- 10. MORE DATA IS CREATED IN 2 DAYS, THAN FROM BEGINNING OF MANKIND TO 2015.
- 12. CONTENT ON MY TERMS INFORMATION ON MY TERMS INTERACTION ON MY TERMS SHOPPING ON MY TERMS MEDIA DELIVERED ON MY TERMS
- 14. 57% OF CONSUMERS USE ONLINE REVIEWS PRIOR TO BUYING.
- 15. IT IS ESTIMATED THAT SOCIAL MEDIA USERS WILL EXCEED 2.2 BILLION IN 2016.
- 21. ENSURE EVERYONE IS VERSED IN THE PROCESS. MONITOR CONVERSATIONS ANALYST INDENTIFY OPPORTUNITIES STRATEGIST MAKE CONTENT COPYWRITER DESIGNER SEEK APPROVAL PRODUCER + CLIENT PUBLISH COMMUNITY MANAGER
- 24. DELIVER THE RIGHT CONTENT TO THE RIGHT PEOPLE AT THE RIGHT MOMENTS.
- 27. SOCIAL MEDIA DATA IS AN ENABLER & ACTIONABLE.
- 29. NOTHING IS IMPOSSIBLE… IF YOU BELIEVE IN IT.
- 30. WANT TO GET HUGGED? LET’S TALK.
- 32. YOU’VE BEEN HUGGED! HUGDIGITAL.COM HUGDIGITAL UAE - EGYPT- KSA - INDIA