The Power of Sketching
1 like762 views
The document discusses the significance of sketching in UX design and ideation, emphasizing its role as a powerful communication tool for articulating ideas and experiences. It includes exercises to enhance creative thinking through sketching, as well as case studies demonstrating effective design processes and the importance of collaborative brainstorming. Additionally, it outlines key rules for ideation, such as prioritizing quantity over quality and deferring judgment during the creative process.
The Power of Sketching
- 1. THE POWER OF SKETCHING Rachel Liu, Senior UX Manager Email: rachelsliu@gmail.com Twitter: @rachelsliu
- 2. EXERCISE • Recall something about me in a sketch • Consider key moment/timeline 1 min
- 3. SIMPLE REALITY: WORDS NOT ENOUGH
- 4. EXERCISE • Storyboard something that happened in your life using shapes only 2 mins
- 5. HOW MANY STORYBOARDS CREATED? “MAKING A MOVIE IS NEVER A STRAIGHT LINE” KORI RAE, FILM PRODUCER
- 7. THE PIXAR WAY… • Use of colour palette and shapes
- 8. CASE STUDY - EF • Part 1: Insights to High-level concepts
- 12. GROUP SKETCHING
- 15. Getting to know EF LearningCourse begins, settling in First school visit Parent communications Achievement recognition Engagement outside of classroom Transparency of learning Beyond classroom Relevance Core curriculum with localisation Cultivating real-world skills Current content Personalisation of learning Comprehensive assessment Individualised learning plan Modular course design Buyer assurance Experience- before-you-buy Optimised OPT & follow-up Community of support Portfolio Student achievement dashboard Self and peer evaluation Mobile study tools Task-focused learning Interest-led colloboration ENTICE ENTER ENGAGE EXIT EXTEND END-TO-END EXPERIENCE
- 16. KEY CONCEPTS
- 17. CASE STUDY - EF • Creative Concept for Product Development
- 18. CREATIVE PROCESS
- 20. CONCEPT WORKSHOP
- 21. CREATIVE CONCEPT: THE MISSION METAPHOR
- 22. CASE STUDY - EF • Beyond class learning experience
- 23. REFINING THE LEARNING EXPERIENCE • Ideating on the theme of ‘immersive learning with results’
- 29. TWO PHRASES OF IDEATION Create choices Make choices
- 31. IN REALITY…
- 32. DESIGN THE IDEAL TRAVEL ORGANISER
- 33. SKETCH AN IDEA PER POST-IT 2 mins
- 34. HOW MANY IDEAS? • You created your bias • What problem did it solve?
- 35. WE ELIMINATE OUR IDEAS TOO EARLY ON
- 36. IDEATION RULES: 1. Go for QUANTITY 2. Defer JUDGEMENT
- 37. LET’S TRY A DIFFERENT APPROACH
- 38. GET INTO PAIRS, ASSIGN PAIR A AND PAIR B
- 39. PAIR A: DESCRIBE BEST TRAVEL EXPERIENCE PAIR B: SUMMARISE AS A SKETCH 5 mins
- 40. PAIR B: DESCRIBE WORSE TRAVEL EXPERIENCE PAIR A: SUMMARISE AS A SKETCH 5 mins
- 41. SWAP INSIGHTS WITH ANOTHER PAIR 5 mins
- 42. SKETCH AN IDEA PER POST-IT • How to eliminate frustrations? • How to bring in joy? 5 mins
- 43. IDEATION RULES: 1. Go for QUANTITY 2. Defer JUDGEMENT
- 44. IN PAIRS, SHARE & RANK TOP IDEAS • Is it innovative? • Is it useful? • Is it intuitive? • Is it flexible in use? • Is it equitable in use? 10 mins
- 45. IN PAIRS, SKETCH IDEAL SCENARIO • What’s the ideal experience? • What emotions are you provoking? • What are the connection of ideas? 10 mins
- 46. SHOW & TELL 10 mins • Walkthrough from sketchnote to scenario
- 47. SKETCHING IS YOUR SECRET WEAPON!
- 48. 1. Easiest way to communicate ideas 2. Fastest way to discover and test ideas 3. Most effective way to share and clarify ideas In the end, it’s about how you draw that simple picture THE POWER OF SKETCHING
- 50. ANY QUESTIONS? START SKETCHING TODAY! Rachel Liu, Senior UX Manager Email: rachelsliu@gmail.com Twitter: @rachelsliu