The Programmatic Globe: UK

“UK marketers demand to be challenged and educated,” says Gavin Wilson, Sociomantic MD for Northern & Southern Europe, who has run the UK market since he joined in 2012. “After detailed tendering periods in the early days in this market, today we have a solid and quickly-growing customer base spanning several verticals. Advertisers in the UK now recognize the value of customizable programmatic solutions that allow them to run first-party-data-driven campaigns for more personalized interactions with their best customers and prospects. The possibilities ahead with our new parent company, dunnhumby, mean that that future in the UK looks especially exciting.” Read more in our blog post http://bit.ly/proglobeUK