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Competence 
An Industry Perspective 
Paul Erricker – The Project Academy Limited
What we will cover 
What are competences? 
What is industry doing to: 
Define competence requirements? 
Assess competence? 
Use competences to support career paths? 
The graduate skills perspective 
Which competences are in demand? 
Excellence with Industry case study
What are “competences”? 
Or is that “competencies"?
Definition
Components
How are Competencies Used?
Benefits 
Training & development – to fill the gaps 
Resourcing – selection for different roles 
Career paths – clarify the stepping stones 
Succession Planning – identify talent and nurture it 
Plus many more
Defining Competence 
Industry Perspective
Define 
What skills do you need in your PM community? 
Assess 
What skills do you have in your PM community? 
Deliver 
Application of learning on live projects to ensure performance improvement 
Develop 
Targeting the best skills development to achieve project success 
Good practice – industry model
Competence Indicators 
© APM 2011
Paul Erricker, The Project Academy
Example behavioural framework 
Customer Focus Responds professionally and creatively to satisfy the needs of customers to the mutual benefit of both businesses. Strives to exceed their expectations and promote our business as a deliverer of the best customer service within the industry. A B C D E F G H Aware / Learning Able / Applying Knowledge Proficient / Skilled / Guiding Strategic / Expert / Role Model Takes personal responsibility for ensuring that every customer gets what they need and has a professional, courteous and effective experience of the business Builds and maintains strong relationships with customers – anticipates their needs and strives to ensure the customer receives high quality service at all times. Creates a climate of partnership with customers in which they and their staff receive the highest quality of service, and the business is seen to add tangible, long-term value to the customer’s business Creates a business culture in which outstanding service to customers is recognised and valued throughout the company. Demonstrates a profound understanding and interest in the success of customer businesses  Takes an active interest in discovering and understanding the customer’s business requirements, and how to assist in successful delivery  Courteous, polite and respectful, open and honest in dealings with customers  Takes personal ownership for sorting out customer problems and delivering high standards of service  Responds effectively and professionally to customer issues and takes appropriate action  Passes on information and feedback from customers to the appropriate departments or team members quickly and clearly  Seeks to understand the customer’s needs and requirements against the broader business background – asking relevant questions, listening to feedback and suggesting appropriate actions  Creates trust and confidence in their dealings with customers and is recognised as a credible representative of the business  Builds strong rapport with customer staff to get the job done more effectively and deliver against customer performance measures  Helps team colleagues to assess and improve their own levels of customer service  Demonstrates pride in the quality of our product and our service delivery  Listens to customer requirements carefully - offers ideas and suggestions that support the customer’s broader business requirements  challenges their thinking appropriately, and helps them to see the value of a continuing business partnership  Adapts their style and approach to respond to a diverse population of customer needs and preferences  Develops client relationships that enable difficult issues to be openly aired and resolved  Goes the extra mile to ensure customer satisfaction is met in full – and exceeded  Develops strong networks with customer’s staff  Creates relationships of mutual trust and collaboration with customers to develop improved services and build sustainable long-term partnership  Develops a relationship–driven culture that ensures customer focus is a genuine belief across the business  Demonstrates an understanding of the customer’s internal culture and politics – including their practical impact on their business strategy and potential impact for our business  Builds close relationships with key influencers across the customer’s business and at the highest levels - seeks to understand the complex range of factors affecting their business decisions and aspirations, and finds mutually beneficial strategies  Provides customers with innovative solutions which address current and future needs for both parties  Pro-active in seeking and securing customer input into the development of our joint businesses
Example Framework – Change Control
Role Profiling
Assessing competence 
Industry Perspective
To expand the competency and 
Rate yourself, simply click the 
Competency name on the left 
You can then rate your level of 
knowledge and experience at the 
detail level if you prefer, the 
software will then calculate 
your overall rating.
Portfolio of Evidence
Panel Reviews
1-2-1 Skills Reviews 
	 	 
	 
Personalised summary report Personalised skills “Gap Graph” 
Clarity of 
career vision 
Development 
needs and 
actions 
Personal 
strengths 
Validation of 
self-scores 
Skills 
comparison 
versus role 
profile 
Above role 
profile 
At role 
profile 
Below role 
profile
Consolidated Analysis
Getting the development focus right 
Assessment analysis identifying development requires more 
focus on practical application, opposed to knowledge 
Radar chart of 
knowledge 
assessment against 
role profile 
Radar chart of 
experience 
assessment against 
role profile
Which competences are in demand?
Balance of Competences 
Technical 
Behavioural
What about domain competence? 
Generic Competences 
Sector Specific Competences
How much domain expertise? 
Different sector environment 
Same capability to deliver ???
RPP - What the profession asked for
Supporting career paths 
Industry Perspective
Novice 
Proficient 
Expert 
Increasing 
Leadership 
Competence 
Manage Self 
Manage Others 
Manage Managers 
Functional Manager 
Business Manager 
Group Manager 
Enterprise Manager 
Career Transition 
Technical 
Specialist 
Career 
Project 
Management 
Career 
Programme 
Management 
Career 
Portfolio 
Management 
Career 
Business 
Management 
Career 
Career Transitions
Novice 
Proficient 
Expert 
Increasing 
Leadership 
Competence 
Manage Self 
Manage Others 
Manage Managers 
Functional Manager 
Business Manager 
Group Manager 
Enterprise Manager 
Career Transition 
Technical 
Specialist 
Career 
Project 
Management 
Career 
Programme 
Management 
Career 
Portfolio 
Management 
Career 
Business 
Management 
Career 
Career Transitions 
2 
2 
3 
1 
1 
5 
5 
4 
4 
6 
6 
6 
6
Matching competence to the role 
RPP 
IPMA B 
Practitioner 
Qualification 
IPMA C 
APMP 
IPMA D 
Prog & Port Mgt 
IPMA A 
~ 5000 
~ 7500 
Possible spread of skill levels project organisations need 
Introductory Certificate 
- 
IPMA Levels 
Proportions of PPM qualifications actually taken 
~ 250 
~ 150 
0 
How will we meet this challenge?
Excellence With Industry 
Case Study
Who was involved?
Excellence With Industry - Overview 
Excellence With Industry Programme 
Masters Degree 
Year 1 
Masters Degree 
Year 2 
Masters Degree 
Year 3 
Masters Degree 
Year 4 
Graduate Career 
EWI Career Transition Period 
Normal Career Transition Period 
Hit the ground running 
Add value sooner 
Faster career progression
Breakdown of programme 
2 x Industry Modules 
Level 3 Dissertation in industry 
Level 4 Dissertation in industry 
Assessments – joint between University and Industry 
Graduate Career 
Masters Year 3 
Masters Year 3 
Summer break 
Summer break 
Degree 
2 x Industry Modules 
EWI 
EWI 
(assessment) 
Interviews with Industry 
Formal Offers 
Career
Performance Measurement
Some key results 
Excellence With Industry Programme: 
•Ran for 4 successful years 
•Kick-started the career of over 40 talent young people 
•Demonstrated how industry and academia can collaborate 
•Over-subscribed each year 
•Gained a national award 
•All students passed their Masters Degrees with minimum 2:1 
•All were offered graduate careers 
•Students were deemed AT LEAST 6 months ahead of “standard graduates” 
•Strong evidence of faster career progression and increased responsibility 
•Graduate retention has been far higher than normal 
Why? 
Because they possess the right competences needed by industry
Thank you 
And, over to you!

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Paul Erricker, The Project Academy

  • 1. Competence An Industry Perspective Paul Erricker – The Project Academy Limited
  • 2. What we will cover What are competences? What is industry doing to: Define competence requirements? Assess competence? Use competences to support career paths? The graduate skills perspective Which competences are in demand? Excellence with Industry case study
  • 3. What are “competences”? Or is that “competencies"?
  • 7. Benefits Training & development – to fill the gaps Resourcing – selection for different roles Career paths – clarify the stepping stones Succession Planning – identify talent and nurture it Plus many more
  • 9. Define What skills do you need in your PM community? Assess What skills do you have in your PM community? Deliver Application of learning on live projects to ensure performance improvement Develop Targeting the best skills development to achieve project success Good practice – industry model
  • 12. Example behavioural framework Customer Focus Responds professionally and creatively to satisfy the needs of customers to the mutual benefit of both businesses. Strives to exceed their expectations and promote our business as a deliverer of the best customer service within the industry. A B C D E F G H Aware / Learning Able / Applying Knowledge Proficient / Skilled / Guiding Strategic / Expert / Role Model Takes personal responsibility for ensuring that every customer gets what they need and has a professional, courteous and effective experience of the business Builds and maintains strong relationships with customers – anticipates their needs and strives to ensure the customer receives high quality service at all times. Creates a climate of partnership with customers in which they and their staff receive the highest quality of service, and the business is seen to add tangible, long-term value to the customer’s business Creates a business culture in which outstanding service to customers is recognised and valued throughout the company. Demonstrates a profound understanding and interest in the success of customer businesses  Takes an active interest in discovering and understanding the customer’s business requirements, and how to assist in successful delivery  Courteous, polite and respectful, open and honest in dealings with customers  Takes personal ownership for sorting out customer problems and delivering high standards of service  Responds effectively and professionally to customer issues and takes appropriate action  Passes on information and feedback from customers to the appropriate departments or team members quickly and clearly  Seeks to understand the customer’s needs and requirements against the broader business background – asking relevant questions, listening to feedback and suggesting appropriate actions  Creates trust and confidence in their dealings with customers and is recognised as a credible representative of the business  Builds strong rapport with customer staff to get the job done more effectively and deliver against customer performance measures  Helps team colleagues to assess and improve their own levels of customer service  Demonstrates pride in the quality of our product and our service delivery  Listens to customer requirements carefully - offers ideas and suggestions that support the customer’s broader business requirements  challenges their thinking appropriately, and helps them to see the value of a continuing business partnership  Adapts their style and approach to respond to a diverse population of customer needs and preferences  Develops client relationships that enable difficult issues to be openly aired and resolved  Goes the extra mile to ensure customer satisfaction is met in full – and exceeded  Develops strong networks with customer’s staff  Creates relationships of mutual trust and collaboration with customers to develop improved services and build sustainable long-term partnership  Develops a relationship–driven culture that ensures customer focus is a genuine belief across the business  Demonstrates an understanding of the customer’s internal culture and politics – including their practical impact on their business strategy and potential impact for our business  Builds close relationships with key influencers across the customer’s business and at the highest levels - seeks to understand the complex range of factors affecting their business decisions and aspirations, and finds mutually beneficial strategies  Provides customers with innovative solutions which address current and future needs for both parties  Pro-active in seeking and securing customer input into the development of our joint businesses
  • 13. Example Framework – Change Control
  • 16. To expand the competency and Rate yourself, simply click the Competency name on the left You can then rate your level of knowledge and experience at the detail level if you prefer, the software will then calculate your overall rating.
  • 19. 1-2-1 Skills Reviews Personalised summary report Personalised skills “Gap Graph” Clarity of career vision Development needs and actions Personal strengths Validation of self-scores Skills comparison versus role profile Above role profile At role profile Below role profile
  • 21. Getting the development focus right Assessment analysis identifying development requires more focus on practical application, opposed to knowledge Radar chart of knowledge assessment against role profile Radar chart of experience assessment against role profile
  • 22. Which competences are in demand?
  • 23. Balance of Competences Technical Behavioural
  • 24. What about domain competence? Generic Competences Sector Specific Competences
  • 25. How much domain expertise? Different sector environment Same capability to deliver ???
  • 26. RPP - What the profession asked for
  • 27. Supporting career paths Industry Perspective
  • 28. Novice Proficient Expert Increasing Leadership Competence Manage Self Manage Others Manage Managers Functional Manager Business Manager Group Manager Enterprise Manager Career Transition Technical Specialist Career Project Management Career Programme Management Career Portfolio Management Career Business Management Career Career Transitions
  • 29. Novice Proficient Expert Increasing Leadership Competence Manage Self Manage Others Manage Managers Functional Manager Business Manager Group Manager Enterprise Manager Career Transition Technical Specialist Career Project Management Career Programme Management Career Portfolio Management Career Business Management Career Career Transitions 2 2 3 1 1 5 5 4 4 6 6 6 6
  • 30. Matching competence to the role RPP IPMA B Practitioner Qualification IPMA C APMP IPMA D Prog & Port Mgt IPMA A ~ 5000 ~ 7500 Possible spread of skill levels project organisations need Introductory Certificate - IPMA Levels Proportions of PPM qualifications actually taken ~ 250 ~ 150 0 How will we meet this challenge?
  • 33. Excellence With Industry - Overview Excellence With Industry Programme Masters Degree Year 1 Masters Degree Year 2 Masters Degree Year 3 Masters Degree Year 4 Graduate Career EWI Career Transition Period Normal Career Transition Period Hit the ground running Add value sooner Faster career progression
  • 34. Breakdown of programme 2 x Industry Modules Level 3 Dissertation in industry Level 4 Dissertation in industry Assessments – joint between University and Industry Graduate Career Masters Year 3 Masters Year 3 Summer break Summer break Degree 2 x Industry Modules EWI EWI (assessment) Interviews with Industry Formal Offers Career
  • 36. Some key results Excellence With Industry Programme: •Ran for 4 successful years •Kick-started the career of over 40 talent young people •Demonstrated how industry and academia can collaborate •Over-subscribed each year •Gained a national award •All students passed their Masters Degrees with minimum 2:1 •All were offered graduate careers •Students were deemed AT LEAST 6 months ahead of “standard graduates” •Strong evidence of faster career progression and increased responsibility •Graduate retention has been far higher than normal Why? Because they possess the right competences needed by industry
  • 37. Thank you And, over to you!