This document introduces the concept of quality attenuation (ΔQ) in data networks. ΔQ refers to the inevitable increase in delay and potential for packet loss that occurs as data passes through network elements. The total ΔQ is conserved as it propagates through the network. ΔQ can be represented and measured to understand its sources and ensure it is sufficiently bounded for a given application. The document examines how ΔQ composes across network elements and can be allocated a "budget" to help manage quality of experience for end users.