The document compares enterprise risk management (ERM) implementations at Mars Incorporated and the University of California, highlighting their differing approaches due to varying organizational purposes and technologies used. It discusses the benefits of ERM in predicting and responding to risks in industries such as higher education and for-profit sectors, emphasizing the need for a structured implementation plan. The document also outlines specific financial risk challenges faced by companies like Kilgore Custom Milling and Blue Wood Chocolates, and suggests the appointment of a Chief Risk Officer for effective risk management.