Chrome and HTML5 are opening up new possibilities by moving the web away from desktop vendor lock-in and internet monopolies. Browsers empowered with HTML5 can now support rich media, offline storage, and multi-core processing, allowing web apps to become as powerful as desktop apps. HTML5 features like video, canvas, web sockets, and geolocation will be supported by all major browsers by the end of 2010, except Internet Explorer, which will only support some features. This will lead to new startups and initiatives developing innovative products using these open standards.