The Science of SEO
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The document contains a series of brief takeaways or lessons related to search engine optimization (SEO). Some key points covered include: search is still important but not the only marketing channel; people research brands online before purchasing; social media plays a secondary role to search for purchasing decisions; ranking well can increase perceptions of trustworthiness; most people do not trust paid search ads; and content should be written for humans rather than just search engines.
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The Science of SEO
- 1. The Science of SEO Dan Zarrella Social Media Scientist
- 2. #SEOSci
- 3. Grade your entire marketing funnel NOW! Marketing.Grader.com Marketing Grader by
- 5. vs
- 9. Takeaway: Search is not dead, but it’s not the only game in town.
- 13. Takeaway: Before they buy, they Google.
- 17. Takeaway: Social takes a back seat to search when buying.
- 21. Takeaway: Ranking well can make you seem more trustworthy.
- 25. Takeaway: Most people don’t trust PPC ads.
- 29. Takeaway: People don’t admit to clicking PPC ads.
- 32. Takeaway: Search traffic is just one cog in the machine.
- 36. Takeaway: Write for humans, not just spiders.
- 40. Takeaway: Your site is listed next to spam. Be distinguishable.
- 41. Design
- 42. Research
- 43. Specificity
- 44. Too good to be true?
- 47. Takeaway: Spiders work nights and weekends.
- 52. Takeaway: Experiment with media. There’s more than one kind of search.
- 54. Takeaway: The conversation isn’t going to make you rank.
- 60. Takeaway: Post more than you are right now.
- 63. Takeaway: Buzzwords are boring. Give them timeliness.
- 65. Takeaway: Keep titles between 40 and 80 characters.
- 66. How’s your S.E.O impacting your marketing? Marketing.Grader.com Marketing Grader by
- 67. Thank you!